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Intro - Technical SEO

Lesson 1 from: SEO - Website Technical Audit Fundamentals

Kelly Murphy

Intro - Technical SEO

Lesson 1 from: SEO - Website Technical Audit Fundamentals

Kelly Murphy

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Lesson Info

1. Intro - Technical SEO

Lesson Info

Intro - Technical SEO

I like sc oh because you get to use a lot of different parts of your brain. The payoff of getting a lot more traffic to a client site is really satisfying. My name is kelly Murphy and I live in Brooklyn new york. I currently serve as the search director at Publicist new york. I oversee the search team there and we work on a broad range of different types of clients, creating the search strategy for fashion brands, technology brands and food and beverage brands. I've been working in S. C. O. For seven years now and I've been able to double traffic and engagement metrics for some of my biggest clients in this course, you'll learn the fundamentals of Technical SEO which include how to approach a client, how to perform a competitive analysis and how to do a comprehensive technical SEO audit. This will help you because right now is one of the most coveted skill sets in the marketplace and knowing Technical SEO in particular will give you a huge competitive advantage. There are five sections...

in this course. The first one, what is technical S. C. O. Overviews the background of Technical SEO and sets goals for the rest of the course. The second one, tools, explains free resources that we can use for each of these Technical SEO tasks. In the third one, how to approach a client, we develop a brief, do a competitive analysis and do a mini audit of a site And in sections four and 5 we learn how to perform an audit. I'm really excited to work with fiber because I think their mission is awesome to change the future of work. Thanks again for taking this course. Let's get started.

Class Materials

Bonus Materials with Purchase

19. Bonus Lesson - Site Speed Diagnostics and Optimization

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