Lessons
Day 1
111 Pre-Show
09:04 2Shoot: Talking Protrait Demo
16:07 3Free Preview: Making Talking Protraits Profitable
22:05 4Tools and Delivery Workflow
32:16 5Equipment: Tripods and Slings
26:37 6Equipment: Sound and Cameras
24:25 7Equipment: Recording System
33:03The Audio Element That Helps Hybrid Sell
23:11 9Audio: Equipment and Workflow
39:29 10Shoot: Examples to Test Different Delivery Platforms
21:17 11Delivery: Options
24:54 12Delivery: Compression Differences
26:05 1311 Wrap-Up
09:28Day 2
1420 Pre-Show
08:32 15Overview of the Day
31:13 16Shoot: Dancer Talking Trading Card
26:34 17Shoot: Swimmer Talking Trading Card
27:53 18Intro to eCard Pro
19:30 19Shoot: Rocketman eCard
40:19 20LED Light Problems
38:44 21Skype Chat with Dan Foster
39:48 22My eCard Web Demo
10:24 23Editing Sites Demo
24:34 2420 Wrap-Up
02:41Day 3
2529 Pre-Show
10:09 26The Birth of Hybrid Sales
23:15 27Rocketman eCard Critique
26:29 28Attracting Commercial Clients
33:35 29Introducing Hybrid to Your Clients
24:16 30Introduction Step by Step
45:37 31Show and Sell
24:01 32Skype Chat with Patty Bradley
38:36 33Sales Q and A
36:04 34Thanks and Credits
17:00 35Fitting eProducts into your Current Sales
26:27 3629 Wrap-Up
03:32Lesson Info
20 Pre-Show
low Internet and welcome to Creativelive. My name is Ken A Klosterman on my name is Jim Kotecki. Good morning. And we are your hosts today. This is shooting and selling hybrid photography with Will Crockett. We had a a fantastic day yesterday. How are you feeling? Oh, my gosh. So excited. You know, I love the concept behind in the classroom side of creative life, but I love shooting over here. So really excited for that. That's right. That's right. We're on the other side of our studio this morning. We'll head back to the other side later today to be good. All right, well, this is our pre show, Everybody. We have about nine minutes before we get started. And so we are going to just make sure that everybody can see us and hear us. We ask you to join us in the chat room credibly when we're live in a social classroom with your favorite part about the social classroom. Jim, I said every morning. Can it? It's the questions. You know, when I wanted my first day here, it creative lie about th...
ree years ago, sitting in that in that chat room and talking to people in Australia and Taiwan like everywhere, and they're sending questions and talking directly from across the world live. That's my favorite part. Awesome. I love our regulars. Shut up to the loungers this morning. Get in there. Let's have a conversation. If you have never been in the chat rooms before, I encourage you to try it out. Today there's a link that's right beneath the video player that you're watching me with over here. You can click in that on. We invite you to join us here. We're also using the hash tag Crockett live. So we invite you to join the conversation on social media as well. Crockett is with two t. All right, so we have our two lovely studio audience members, and we wanted to talk to them this morning. Come on up, guys. Good morning. So you guys way met you yesterday, But just tell us your names again. Where we wear, we can find you online. All right. I'm Chris Adams, and I'm the owner of Rocketman. Creative help. Small businesses launched her identity and propel their image. I could be found at rocketman creative dot com and on Twitter, it propel your image. I'm Lorenzo. Hell, I'm a student at artists to Seattle are you can find me at Lorenzo hill dot com. You can find me on Twitter at images by Low Hill and on Instagram at Low Ill 21. I'm sorry, Lorenzo. Here, primarily sports photographer, And this is gonna add a little something else to the back of tricks today. Part of what will is gonna be teaching is going to involve you too. And part of that is going to be creating your own e cards, every business cards. And so we wanted to talk a little bit about getting you prepped folks at home. Why dont you guys start thinking about this as well? In terms of what is it? What's the content that What's the message that you want to get across in your cars? And of course, he's This is combining audio video and stills. And so I imagine that Will is going to talk about you should plan this out a little bit before you do decide, just like when you're designing any of your marketing or promotional pieces. So I want to know. First of all, what is your primary message that you want to get across When I found this later today. Well, since I worked with so many small businesses, this is something I talk to them about. Two is you want it very succinctly. Describe who you're helping and how you're differentiating yourself from the competition. So, you know, in my case, I work with entrepreneurs and help them elevate their brand identity. So that's, you know, the primary target for me. A swell of the called actions at the end that I think is so key in getting the viewer to take action right away. And what will your what are your called actions? Well, it might love them to either. Pick up the phone, give me a call, check out my portfolio online, check out more videos, and it really depends on what would like him to do. But I like them toe. Get in contact with me somehow. Tell us about your brand as it stands now, Did you spend a lot of time building that business card? That print version? Uh, yeah, it's taken a number of years. I mean, I've been doing this Ah for over a decade, and it's, you know, constantly generations and refinements and repositioning myself amongst the competitors. But yeah, it's always an evolutionary process. But I think once you once you find a niche in a sweet spot, you just really need to keep keep hammering it and keep communicating that that point now. On the other hand, I am on the complete opposite end of that spectrum. He's been around for years. I've been around for about 15 minutes, but now it is to the point where I'm actually trying to establish and get things going for me like a sport shooter. But at the same time, it's like I'm trying to figure out how am I going to start marketing myself towards, you know, different, whether it's teams or young teams, those teams, older teams or professional teams, you know, in the rural teams, eso now is. It's another product that I'll actually have that much seemed like tons of other products that now I got to start narrowing it down and like, Okay, let's go this route So I feel like it's such a cool piece toe integrate into If you are a sports photographer there in terms of working with the kids and the teams. I feel like there's so much money to be made there on adding something that is incredibly profitable and special, I think is a huge opportunity. So I'm excited for for you for that particular type of work. What your new and so that that is like a lot of people out there. So, while you talked about Chris, sort of the main message of getting across what you have done. What are you gonna What do you think you're gonna talk about? Um, I get yourself right now. I I have, um, father five. So I have a lot of kids that I could come up, you know? Hey, let's get this done in and see how this works in. And then I can start marketing that towards parents of my son's teammates, and from there, I'm hoping that's kind of it's gonna blow up. Not hoping is gonna blow up. So But yet the biggest thing is just, you know, just trying to, you know, just tryingto never down on how I'm gonna, you know, starting small. So and then from there is just nowhere to go but up. What I love about that is that connection. So it feels like as we talked about yesterday, the importance of in that little reason to talk and the reason toe have that audio is that establishes a connection and trust with these potential clients right away. So when I'm hearing from you, Lorenzo is kind of going from that angle of your connecting based upon I'm a father. I've got kids. Here's who I am. And Chris is kind of talking about some of the benefits of working with you and what you do with that personality coming out. Yeah, these guys, to their very passionate I think a still image doesn't show passion the way you guys are and just a little bit. Just hearing you speak will really accentuate what you're all about. So how about you cannot. How about me? Really quick? What? What's your quick? What's going? What is your quick elevator speech? Let's leave. Let's see. Well, I would talk about my love being a house here created by No, I think if I were to do when it would be about, for example, I just Colette a trip to Cuba with Mr John Gringo and I would talk about that trip and how If we have upcoming trips, I think showing some of the some of the background some of the actual experiences in that Trump would be perfect again for a any kind of service provider like that role would be establishing that trust, I think would be really important. What about you, Jim? Quickly? Well, for me, like, you know, showing my passion like we talked about. But mine would be like an hour long. It would be awful, because I'm so 80. I'm into photography and cooking and science. And like so many different things, that would just be it would be terrible. I'd have to have bring in an editor to edit it down.
Class Materials
bonus material with enrollment