Lessons

Lesson Info

Introduction Step by Step

We're talking a little bit about the entire process about how we're keeping all this extremely profitable. You know, our workflow is down to a T. And because the first couple of days here, we talked about how we're going to be a shooting, effectively getting everything we can in a camera, moving those files in through whatever process we use. And, of course, the one process that we love to use is like room. We got no problems with light room whatsoever. We think like room is a pretty easy way. Works for me. I get files and files out. No problem. Yeah, yeah. No. Typically, of course, we don't want to show it off the whole system. Here. We've got a camera and on this camera, tell the folks what's on the camera. As far as lenses and years left. Know what's in? You shot? We shot pictures on today. Oh, yeah, during the break Will actually shot a couple of photos because we actually had a lot of questions on What's your workflow? How does how do you manage your finals? How does all that work...

? How do you get it all so quick? So I'm going to show you that. And in here is some goofy pictures of me. So Okay, so when we're shooting on the on the system were typically already connected in a lot of people call that tethered photography. Yes, it used to be We were tethered photography people, right? We used to shoot. As you know, when we were Nikon and canon shooters, we would be shooting tethered all the time in food your shoulders. To that, you would see that there would be either, Well, USB cable sometimes, of course. We had some cameras that went so back that it was Ethernet. I'm sorry. Not Ethernet. Yeah, it was Ethernet. Ethernet before my FireWire was FireWire, FireWire That would come pop it on through there and it would allow us to go click, and then instantly the image would pop back up. And then off we go. Right. All right. Well, not so much. No Things move a little quicker. Files are a little bit smoother. Throw down a pipeline. We actually is. This little guy right here we do. This is a USB connector that comes with the camera. Now. This, once again is the Loom XJ three camera and not because we want to promote the little exchange. Three. Camera. We do use the food you camera from time to time, but we do find the one that gives us the least amount of problems when it comes to workflow. And having a smart workflow is having a smart profit level. Is Jake's three working camera. The one thing that I don't like about it is this teeny weeny little pork, but it's got a kind of tell you how many we've way busted through already. All right, so it comes with this little miniature microscopic level size us being piece that pops inside there, and as it wiggles, it gets itself loose. And then one day it just doesn't work. And, of course, you take that court out and you get another chord. And then what you find out is it's not the core, and it's actually a bust of the jack in the camera. So, you know, you got to send it out now because we're blue mixed luminary V I. P. Every way send in Texas. It gets fixed in a couple days. Who want to pay for it comes back up Now I have talked to other people who don't get super special treatment like we do. And the turnaround is very quick and it's very fair and they do a very, very good job. And by the way, if any, chance, the Panasonic folks down in Dallas, Texas, that do the repair of watching thank you do a very good job for our fans and our folks, and we appreciate that. So of course, the court isn't going to be. This short court is going to be much, much longer. Yeah, it actually is. A huge I called the pipeline big USB really tape it to the ground to keep it all safe. And I just had my big blood on the cross always talking about Okay, now what is that big? But that's a little USB switch that signaled it. So we don't plug and unplug and do that whole dance crack just getting the signal and I go to and everybody hears it and connected to my computer. And here's the Here's the fun question that we get all the time. We talk about that big box, right? How much was that box? Like? A couple $3. I think the shipping cost. Yeah. Yeah. And you from Amazon? Anywhere you want. So if you please, would plug into the USB port on the computer. Now, we don't use a laptop in the studio. We're using a big Macintosh, right? With a nice, big, beautiful screen. Then it's gonna want Teoh. Well, on the back of a computer, you're gonna have Teoh We typically have are automatically set. It asks you what you want to do. It sees that you're connected to a computer and it knows that you have files. And it's asking you what you want me to do with these. But we'll typically we have these sets so that they are able Teoh, Just go ahead. Yeah, it takes right away. Yeah, so we just want hit the import button and it says, Okay, mister, will you want toe? Get a source? So we would love to get source wiggle, wiggle. And for whatever reason, it doesn't want to see it a course, right? Because it's not my TV live TV. Let's do our backup because Mr Crockett always has a backup and our backup is going to be our card reader. So what we're gonna do is we're gonna disconnect. That's right. I'm gonna close down my import from there. We're gonna slide into their I'm gonna unplug here. I'm gonna re plug here. We re plug there. If I could get a USB face the right direction. Don't you wish USB had an op in it down. Just like face built on it? Like, perfectly. I would too. Okay, so here we go. Now it's gonna want to go ahead and import, so we're gonna we're gonna be able to import. But first, we must take advantage of some of the cool things that our friends at Adobe have done for us. This is the import window on light room. And this is one of the reasons that we use light room all the time. A We, of course. We don't want toe important suspected duplicates. So if I forget to reform at the card, it's going to recognize that there's duplicates, and it's not gonna re morning to take us right. And I'm gonna leave that checked. But we're also going to make ah, check. Let's make a second copy too. And where do you want those? Well, we're gonna choose the folder. We're gonna do is we're gonna choose a folder that's out on the network. And because we don't have our network connected right here, it's not gonna show up that way. So we're gonna drop this second version down onto a great big ray. We use a brand called Lucy that we absolutely door, I believe there will Siarhei birdhouses 40. It is a 14 Chevy. It's a gym, so we don't worry about that right there. We're not going to make a second copy and slow down. We are going to do a file rename. Louis, what do we do? Our renames typically keeping things organized the 1st 5 letters of the name. So when we go talk about a little bit later, we'll get their online gallery set up its five first letters of the last name one. We've name of files, 1st 5 letters. It makes it easy because when we get calls back saying, Hey, can we get this print can We could do this. We're not running around all crazy. We know just where to find him. Then we're also going to be able to apply different tags to the file upon import. Now I have my metadata already established. And if we want to edit it, of course we can end it here. But there's a WC standard of a Will Crockett standard, and that is going to be 20 keywords that we choose that we identify with our business and we change these 20 keywords all the time. Because we had recently two weeks ago we had a change. We went from house or town to Crockett. Sorry, Chicago Portrait Dot prone. So how's the town is no longer part of our tagging. We also wanted Toe have Chicago style family portrait, Chicago style business portrait, Chicago style talking Portrait Hybrid portrait. We have 20 different tags that every time we import a photograph, they're tagged onto that file. That means that when we put them on YouTube or we put them on the next place, that they have the ability to grab that data. And that's everything. You want to know why you go to Google. And it says when you ask who Chicago is the best hybrid photographer. Why, it doesn't say Louis Malle gone because it should be a photographer, not well. I'm just faking it, says Will Crockett, because we tagged the daylights out of everything, don't we? I know I'm vigilant about So also, other keywords. If we have some some special keywords that we want to put on here, if we have a V I. P. Or if we have a family that's brought a dog or something, we want to put something special inside there. And that was when we get our realty folks who put in some keywords related to them, so that when people Google, they're Chicago real to that kind of stuff like that, that's right, pointed in that direction. It's right. We just used a special key word the other day when we had Karen in for the portrait session because we wanted to do. We wanted to use this for a probable that we're doing with a charity event. We have to charities every year that we typically team up with, and one this year is the HIV charity that's through the Northwestern University hospital system in Chicago, and it's important to us. It's, uh uh, we don't get into the yeah, but it's good for business. Of course it is. It's good for us, creative, right, and it's something that we want to do? Yeah, it makes you feel good. Yeah, it's always good to help. That's right. So when we have people that are going to be coming in and they're going to be attached to this cherry, right, we're gonna wink make sure than this keyword that we're gonna put in here this this this charity. And, you know, it's H I V. And it's charity. Western is going to be put on there, right? Our northwestern. But we want to put that in there because later we if we wanna search, we've got 52 different people that we've already photographed for the HIV charity and we want to put them in a group. This will allow us to find them as quickly as we could. We could organize these in a sub folder already. Not you. Do you use this or do you just go with the manual way? Typically, I go manual will tell you why. Usually if we do a couple of my like adjust manually, throw minto folders. Yep. Helps helps my person organization. Everybody's different. Okay. And when we say manually, we mean that upper right part here right now, Lap to that is gonna be the internal drive of this laptop. Remember this laptop? It's got really nothing to do with what we're gonna be doing in the studio. This is just to show this event, but here's where the pictures are gonna go. We're going to select other destination, and I'm gonna soon back out here. That other destination is going to be the raid. That's unfortunately, stuff somewhere Chicago on. And it's going to be picked up and say, Let's say just just for fun, we're gonna put it. Uh, let's put it in. Hybrid photo logo page here. I'm gonna build a new folder and say, this was a regular photo shoot, right? Hybrid photo shoot. I want you to take over, take over the folder, pretend that that's going to be going to our raid. Right? Our raid, remember? Louis is gonna be doing this here too, when I'm getting the person in and getting them photographed. Louis is getting light room ready to go to receive the photo and the video file. Yep. Great. It's gonna label it there. Yeah, that's about it. On our pre labeling as we get our files will sort. I'm gonna go ahead and import already. Okay, pull those in. And typically, we do have video files as well as photo files here. Okay. I'm gonna go through my selection process on how I do all that you are on. Wait till later. No, no, that's okay, Louise Going to go through the selection process because we're mawr. We're tryingto figure out how we're gonna do this. Quick. Now we're gonna generate the profits on there, too. What Louise going to do is he's going to go through the sales process and sales process here. Starts with Louis making a quick pass. So while Louis sitting down and I'm gonna stand up, you sit down while Louis is sitting down. Member, he's gonna be making selections. He's going to the first pass. Say that I did my first photo video session. I'm probably gonna have who, uh, 30 or 40 still photos I'm probably gonna have. It's ah, not any card pro se. It's pocket portrait we're doing with little kids. I'm probably gonna have What, you think six or seven pieces of video is gonna be more ah, around that ballpark. But the ballpark. Okay, well, he's going to need to start breezing through that in order to be able t o stop mom from having to spend an hour and 1/2 watching. The choice is right. Are big. Prevention is sure we want mom to buy. We don't want to show mom everything. We only want to show Mom the ones we think that she wants to buy. So what I want to do is I want to have Patty Distract Murmur just for enough time for Louis Dominguez first passed through light room, and he's gonna make his Padma hop out of the way. He's gonna make his passed through light room so that he's going to get rid of any sort of blink, ease, have and forbid. I would have some say motion blur shots because my show, my shutter speed, was a little too low if I had any sort of out of focus doesn't happen very often, but in fact it does happen. Well, he's going to get rid of those real quick, and he's Do you delete them or you just a nstar. Basically, I don't like the leading just getting rid of him. Yeah, just cause you're afraid. Yeah. Okay. Well, he's gonna then choose which ones are going to be showed. Show a bull to mom. Right? So Patty then is gonna take the chairs. She's gonna move the chairs gently around Louise Little station. So what we do is re reset. Every time the people go at the end of the hour, a couple things get reset. One of them are the chairs, all the chairs, air in a line that get put back into a line in the one spot. And there's a reason that way. We don't want Mom to sit there. Me? Nobody would want to sit there. Plus, we want to be able to have the chairs moved around the way Louis wants them so that he can show them. Plus, that also takes time. That gives Patty time to talk to them, to talk to Mom. Now. Louise already breezed right through, and he's gotten rid of the three or four that are no good. Well, this this case three or four, they're no good. But he's gotten rid of 30% of the photographs already. He's not even going to bother showing a mom. So then he's going to say, Okay, Mom, I'm going to show you the pictures, and I want you to be able to see how cool these look and listen. If there's one that pops up and says and says to you that this is really cool, I just want you to say something. We're not making any final selections right here. But if you see something that you really don't like, just say, Oh, that's not my favorite. And then we will remove that. All we're doing is where it is boiling down that whole session. Boy, be it photo, be a photo or video. So what would you do in that? That this type of situation, when I get all my files ready to get together, I'll make the final selection that I know. I'm gonna throw up onto their gallery. Yes, and this galley they've already been introduced to. Even before they've come into the session part of patty sales processes. Introducing them toe be able to share the images showing to family and be able to buy back later as well. We also have the ability to put video pieces in their introduces them to the studio introduces in the will who my whose Patty. So when they come in. They're not lost. Their kind of have, Ah, little bit more comfort level. They come in. That's right. This also gives us the ability to introduce them to a hybrid product. Let's say that they came in just four Ah, photo session and they don't know anything about hybrid photography. And let's say that we had more than enough time to go back and shoot not only the families, right? A typical family session is going to be say, there's a mom, a dad, and there's three kids and a dog, right? That means that we're gonna do the group session first. So they're going to do the big family first. Then we're gonna pop the dog out for a couple. We're gonna do just the kids, and then we're gonna do just boys. So all moms and all girls out of the frame that it's just boys do all the boys damage. Okay, boys again, out of there, it's just girls. The girls come in, then we just to mom and Dad. Then we just do the kids to the kids individually, each one of the kids with the dog and on the same old routine, right great gives us lots of pictures for Louis to work on. So now Louise already gone through the first pass. He's got a big pile of pictures over there. He's got Mama Dad sitting down and then he goes to Crockett and he says a crackhead. I think this might be a really great time for you to maybe grab some of those other shots. That's a great idea. So, sure enough, he's sitting down with Mom and Dad. Remember, he's got that big old main light right there. Doesn't see so off he goes. He gets all these things figured out. But then all of a sudden he wants to introduce Oh, you know, nine of this whole hybrid thing talking about. So pretend that I'm I'm a dad and say that you know that crock. It's right over there. And you saw the look on Crockett's face or you heard Crock Ago way. And you know, all of a sudden you've got the ability to start the sales process of a hybrid piece. One is it that you say, and how do you start that process? Are they gonna be photographed or they're not gonna photograph is gonna be just kids or Dad will be part of the practice. Say it's just the kids that are already shot on video, and that's all we have. Well, sometimes what I like to do is if I could take them away and actually taken into a different room to show them something. Cause kids love surprising their parents at something across really good and saying, Hey, guys, I want to give your parents a surprise losing to take him to the side And I usually introduce him to other products that we have and give him a little bit of Ah, welcome to the studio. Take some, take a little get something that some of the framing that we might be offering. I try and distract them for lack of a better word. Yet while Crockett works a little bit of magic, Well, in fact, one of the things that we have that works really well that we didn't think was gonna work really well, is that because I'm really big into inkjet printing and that recognizes in Egypt, printer of some sorts, I guess I don't know. We have aren't complete inkjet printing lab that's within sight of the editing station where Louis works. So if your mom and dad and you're sitting down here and you're talking to Louis and you look beyond there a little bit, you go. Wow, there's a lot of man's back there and there's a lot of prints and you see him moving in their studies paper inventory and you go, Wow, that's a lot of stuff on a lot of times they ask, Do the dance. You learn about the legal. What? That's all that stuff back there. Swell. That's all our preaching stuff. Well, Louise thinks that's great, cause if I'm working on something back here shooting wise, then that gets Louis the ability to pick him up and walking back over there because it only takes three or four minutes to get them to do that, you pretty quickly. So let's say that you take him someplace and I get the two or three shots that we need to make a pocket portrait, and then off they come backwards, right? And then do you mention anything to them about a pocket portrait or you just let me go do my thing? I actually let you do your thing if I get the opportunity. I'll grab those files well short of about chopping. Then I'll bring him in kind without Dad noticing, and then I'll send it over to you. Yep, that's when I'll go back into my regular sales process, going through their images and letting cry kind of be in the background, doing his magic tricks. So those magic tricks are on the other side of the portrait studio. There is a video station that's already set up now if I don't have the ability to shoot it down today, and if Dan is busy and Dan can't do instantaneous right, turn around right, Dan Right out. Hybrid photo dot pro does not have the ability to instantaneously flip you around a video. And this is where we got some of the questions over the break about people said, You always talk about these templates. How do you fill these templates up? How do you do? Well, in fact, I don't unless I really have to. If I have to, I will. Here's what I want to do. I want to buy the template. I want to send it to Dan. Dan puts it into my collection. It's in my account. That way I can reuse those templates over and over and over again as many times as I want to. And then I can hire Dan if I want to, to to make some changes to those templates and say, Hey, Dan, instead of two photos in that, would you mind putting three photos? And it's a sure man, No problems, Only $15 charge. Go ahead and put that on their done deal. Ready to go, Right? Okay, That way we can reuse those templates. Well, what happens when Dan I texted dancer? Hey, Dan, I got a client here. I need this right now. Are you open? He says. No way we're swamped. That means I got to do it myself. Okay, that means I'll go hop on a PC. Maura Hopping a Macintosh that has final cut pro but say I have on a PC It's got final cut Pro. Sorry, it's got pro show producer on it now. Pro show producer is the editing solution that we recommend for photographers that want to make e products. Now Pro show producer also happens to be the engine that Danny uses at hybrid lab, not pro it speaks pro show producer, so I'm able to take photo one photo to video, one video to literally dropped them into proto producers Right now, the people that have been asking through the email system. Here they go. They want to see us how to do that. Well, you can see it, but it's not that big of a deal. Basically, here's how it works. We label a folder with the customers job, right. We usually take your name. Say, the what's the name of the customer? Here was its Malegaon an A l A G right. Those the five the 1st 5? Or did I tell you what should be? M A l A. G? All right. That means that that folder is going to be 2014. Underscore, M a l A G. Okay. Inside there is going to be a video of Sorry, a photo that's labeled. Guess what? Photo underscore 01 dot j. Peg. Then there's gonna be another one called photo core. Wait for it. Zero to dodge a peg. Then there's going to be a video and Dan doesn't care what format it is. He does prefer M O V, but it's going to be Ah Fu, a video that's going to be video underscore 01 dot movie video underscore zero to about a movie Why, and depending on what template you use, it's going to require either three piece of three pieces of photo. One video mix and match, however, is the exactly right exactly right? But why is it gonna have that name? Because that's how Dan's system works. That's how Pro show the way Dan hasn't set up works. So all I have to do is I have to take a source file because pro show producer says Okay, well, I'm ready to edit whatever you want to, but I need to pick up files from a source file and then I need to be able to edit them, and then I need to be able to spit them out. So I'm going to just do it myself, Said to send it to Dan. I'm gonna save $10. So I'm going to be able to just plop that source folder right onto the desktop. I'm gonna pull out whatever folder whatever files that are in there, I'm gonna put in fresh new ones. I'm going to tell pro show producer. Yep. Refresh Its going to refresh its going to say, I see everything that I need. Then it's gonna ask for this data. Then I'm gonna take Wufu and I'm gonna go Woo, forgo Woeful, please. Export a C S v comma Separated file. Right. If if we're doing that were doing a pocket, boards would worry about it and for doing our pro. A different story then Wolf who was going to send me the CSB foul? Well, guess what? Pro show producer sees the CIA's V file. Hey, I know what that is. I take that right in there and then that's how we automatically get something like Pro Show producer to bang that out. Now, if I don't have time to do that or if it's a super simple kids portrait or if it's a kid's portrait that I want to get creative with, if I wanted to play around a little more, yeah, then I'm just gonna put it into final cut pro and I'm going to do it myself. Now I'm pretty quick with final cut pro. That is one of the harder editing tools to use for video. It is it is, it is. And you're very good with it to like, yeah, you're comfortable to. Well, I'm able to spit that out pretty quick. You are. And of course, we have the ability to somewhere far away. At this point, you have a question. I got a question. Now, like you say, you have the opportunity to dance or you have the opportunity to do it yourself. Point where is like it's kind of It's something quick. Is that something that you do it? Is it something? It's complicated. Is that something that you sent to dance or how actually, do you make that decision you have? Maybe someone who Okay, say presence is me. I'm running and gunning with a different type of camera, and I'm doing everything backwards as far as the way you recommend having a blessing fight with it. It's right. And with that going like that, so it's like, OK, instead of me trying to send it today, I want to know the intricacies of how I can get this to actual work for myself. That's right, so that when I do, if I do switch over the and it's just that much easier for how you know what? How is it as far as the ease of bringing your photos and videos in going through family connections? Final cut a program that he and wailed to do it? Or how we make the decision Warehouse or we want to send it off to Dan, but they just roll the dice way. Want to be courteous to Dana's best we can, because we know that when we call Dan and say, Dan, we need to know if you can edit something for us, right? He never asks us if we're in a jam or friend Hurry or whatever because of out of courtesy, right, Because 95% of the business that Dan gets comes from us, right? So of course, he wants to be nice to us postings their friend. Yeah, more than anything else stands there, friend. So Dan, I'll say today and it said looking and I'm in a jam and I need help when Dan here is that, if it's possible, will drop what every candidate gets it done. She's very good at. She's very good or typically, in the morning time, I tell him, Dan, you got some time. Maybe in the afternoon. I got a couple shoots. We Petty tells me that there's some kids coming along. I know we probably want to do this dancing on the table shots. Do you got time later on? Yes, I do, Louis, and he's already ready to go. When I get a call me, keep it open for us and then we'll be able tohave him. Spit it out because remember, he's got machinery like you've never seen before, right? He has armies of PCs that are loaded with the fastest video processing tools known to man, and he it's a lot of meeting, so he has ability just to pop all that stuff in there, and it could be edited in, I don't know, even a fraction of a second. And then he hasn't. So it'll automatically upload tow my car dot pro account. Right now you've got your own your own e carb pro a pro, right? And it is my car dot pro slash RC. So it's just rocket creative. So instead of right, So instead of your initials right minus W C right we refer to that is a sub domain, and you have to stay inside your sub domain to not get inside anybody else's and you can. So to answer your first question, if Dan doesn't have a whole lot going on and I'm really busy, I'll ask him if he could pop that. End it out for me right away. And I said, I use the word in real time And what Rheal Time means is I text him and say, T minus two wins. He knows. Look for an email with a group linked that's gonna come this way or a lot of tension just throwing into Dropbox. And he's got a He's got a dropbox alert little pop in there. Sometimes actual Senate through Skype, too. So he gets the files, he puts it in there. He loved lose it to the E. Kyra, my card, uh, pro account. He already knows what the what the euro is gonna be. So why? Because I don't want the name is the person is gonna be boom out. It goes. He sends me a text, says that it's ready to go. Just like the text. You got thin. It's all done. Now. If I talked to Dan, Dan says, you know well, I am just so busy and I can't sorry, I can't handle it. I'll drop. I'll drop whatever I need to for you need me to drop it for you and I go No, no, no, no, no, no, no, Don't worry about it. So then I'll just decide. Am I gonna do it in Pro show producer? Or if do I need to get a little creative If I want to change, say the length of it or say I want to change graphics if I wanna put graphics over the top of the video, or if I want to change and have a really strange slow dissolve or I won't have the person on the left on one side, And then I wanted to slowly dissolve to the same person. Looks like dancing on the right. There's there are some creative little things that I might be able to get into that I want to learn to do one myself. What I tell photographer says, share It's great to be able to have those skills, and it's great to be able to have those tools. Do you need those to be a profitable hybrid photographer? Not at all, no would you. Would you even bother if you were learning this? If you didn't work? If if What? I learned something like as difficult final cut. You know, it's really cumbersome. It could be real, you know, hearts and manage. And it kills a lot of time, which kills your profits. Okay, so let's say that I've got this pocket portrait of these two cute little kids. Mom and Dad don't even know about this yet. Right? So Louis is over there. He stand Louise over there. He's talking to them, showing them the photos. And they have got a hint that Will is working on something over there. But they have no idea. And if Mom and Dad come on over that way because it's right by the bathroom or something if they want to overtake, take a peek. Looking looked up super secret. You can't see. This is surprise. When the little kids, right, they want to know what it is. I love that little kids come over and I see old makes deal like that part that is so like that right now. Mom and Dad, they can't wait to see it. Right? And I lock. I get all excited right there. So I'll have it up, but loaded up on the laptop and Louie's gonna be over here. So when I want to show him, I'll take the little Cherries like, Come on, guys. Goes from I'm dad. Gonna go Shama dance, Cokie Corumba Here I Or if there's a super little kids because they can hold onto this thing, you have to worry about dropping. What I do is I put it on their hand this way. Right that way. There's no possible way that little kid can drop it, right? So he's gonna come bring it right over here like this is gonna be really fun. Push the little button on their mom pushed the button. And then, of course, those magic words happen, right? And those magic words are How can I buy? Oh, I love the sound of that. Yeah. Yeah. So when we talk about that price, let's talk about the cost of that. Let's say that I had to edit that myself on final Cut pro, and I I did it in a matter of maybe six or seven minutes while you were doing the other stuff. Phil fits it still fits within our one hour time frame above our factory. The cost involved in there is gonna be hard to calculate, right, Because you have to put in there the cost of final cut that cost the blazing fast Macintosh computer. The fact that I only use color calibrated monitors, right. I use a brand called ISO monitors. I'm a crazy Internet shoot that crazy Internet speed, right? I'm a freak about having things in the color looking terrific. And, of course, I shot in 10 80 in case they ever 10 80. Like, who is ever gonna want to see that on Jane 80? But the cost of me producing that I don't know what it is because basically, I just get a percentage of whatever our sales are. And actually, let's disclose what our sales R sales percentages are. When when we have a day when it comes into a portrait day, we because I know people are asking about sales about money, money all the time, much money, and I'm gonna make eye. Okay. Typically, when we're talking about portrait sessions like this, Louis gets paid a 15% commission on the net sales of the entire week. Now that's Onley on these kind of jobs here. Now, when Louis is will Crock, it's photo assistant on commercial jobs, as well as on video jobs and other jobs. Louis typically gets paid by the day, and that's usually it's 1 25 of its A little puny job, but it's typically $350 per day, right? So Louis makes I handsome, handsome and pay for for in Chicago for what he's doing now. In addition, Louis also gets paid by getting to go on creativelive getting yes, but more importantly than that, Louis doesn't ever have to buy any equipment. Part of Louise Pay is being my number one assistant. My primary assistant. We do have number two number three when we need them. But being the number one assistant means you get keys to the studio. You get the any one of the cameras that you want to when it's not being used, and when you elevate yourself up to the place where you want to be, you end up getting to pick whatever camera you want, and I will go get you particular camera. You have to share lenses and get your own will get your bags, you get outfitted. Booth. It's a nice gig. It's pretty, pretty solid getting Selig eight. And what we do is we encourage people. In fact, we kind of get on a little bit if we find out that, after, say, a year or so after the gloss kind of wears off, that if we see that they're not using the studio on the weekends or on Thursday nights to do photo shoots, we get on because it's important to me that they're shooting and I want them shooting their own jobs. I went Teoh, I go to then Folio and I asked them followed And I said, Hey, do me a favor. I need my own My own account for Louis. So pull appears we just real quick to your your account and I check it. I go and I check that account. I want to say, Hey, man, I want to make sure that you got something that's going fun up there and I said, What are you doing with hybrid? What are you doing with this? What do you do with that? So Louise website is called Lou pictures dot com, and, yeah, there's that lame get. Yeah, but yeah, that's that's really when, you know, on a Saturday night, if crocks out if he's got stuff to do, You know, that shot right there was me and a buddy just kind of come in the Saturday night. We said, Let's go In the studio, there's nothing crazy. What is your car e product on that? It is. Okay. I want to show you one of the things that made me realize that I had I had the right kid, right? Like it, Right? Okay. These are pretty nice shots, but here's well, his first. See product. Go ahead. You guys want a full screen? Maybe not. There you go. Oh, sorry. It's gonna take a while. The load up. It's too much awesome coming through. You made that. In fact, that is true that I was hanging off the back of this guy's motorcycle. D Oh, wait. And those are always the best to You know what would Louis? Yeah, I just strapped him onto the back of a motorcycle. He's in the back of my big BMW right here. But this shot right there, notice it's wet. That's right. We don't care. Sitting backwards on the motor is like getting a shotgun. All right, Nice job. Thanks. Thanks. Thanks for that. Nice job. So when it comes to how we're going to introduce hybrid tour customers, it all depends on the customer. If we're selling them a hybrid product, it's really easy because they know they're buying hybrid when they're coming in the door. But when they come back in and would you dig through house in town for me? Would you find me one of your favorite hybrid kids pocket portrait in there somewhere? Guys going beyond that? What? One of the other ones there that we like? That's just that much. We have the ability to stand back over this. We'll let you go ahead and do that. They might be in a house or town, by the way. But when we want to be able to introduce, I got it. I got it. When we want to introduce the fact that we're we've got a portrait session going on and we want to try to sell them that hybrid product. We want to sell them that hybrid product for a couple reasons. One is that there's a lot of. There's not a lot of profit in it. Unfortunately, there isn't right now. There isn't as much profit in hybrid is there are in selling them big prints. If we think all right, we know the whole sales. Things go right. If we think that we have the ability to sell them up into a bigger framed print, we're good to go. By the way, while we're on that topic, let me talk. You just shot to it when you find one. When we're on that topic, we have a really weird way of selling in our in our studio. We offer. We want to sell framed prints. We offer only one frame style. That's it. One. It's a black wide edge. The frame itself has an off white matt that's a specific color of off white for us. Then I like to have a space of bright white paper, and then I also like to have a black border that I eat jet on the print now a lot of time. The black and white print itself is tinted, and that tint is created in in the printing process, and that printing process is done with a crazy printing software called Image Prints, Right? It's not done with photo shop we never print from Photoshopped Owen, Egypt printer ever eso. What we want to do is we want to make sure that we a tent, that print and we put that border on that up on that print the way we wanted out it goes, then a lot of times because of the way our framing system works. Are framing system works that we have a great deal with our framers because we sell a lot of frames and we really only sell one frame style and we really sell the one Matt. He's able to buy huge volumes of just that one product will. Therefore we get it a lot less expensive. Our sales process for selling that print is really pretty simple. And it is. We buy so much custom framing from this guy here, and it's a lot less expensive than you could buy. In fact, ah, pre made frame from Michael's or hobby lobby or whatever your local frame shop would be. Your local custom non custom frame shop would be, well, it's really nice for us to be able to take say they wanted 16 by 20. And for us to move it up to 2024 even a 30 by 40. Well, it's easy for us to move that up there. The cost of the print is really negligible. The cost of the frame is where the biggie is. So a lot of times, what Louis will do is he'll say, Listen, don't worry about the cost of the print said I'm gonna I'm only charged 150 bucks to move up on the print instead of $500 or whatever it's gonna be. It's but be aware there is a cost of framing here, too, and that framing is gonna be a lot extra money there. How much is it gonna be? Of course we showed a little card by getting this. It's heirloom. It's whatever. Whatever. Whatever. Okay, well, in order for us to move a sale from, say, a $600 sale into a 14 or $1500 sale right now, it's very easy to do with print Right now. That's not very easy to do with hybrid. We're working on that. I wish I could stay in here, and I wish I could tell you that we did have the ability to sell higher profits with hybrid than we did from others. I can tell you, though, that hybrid does have the ability for us to sell Mawr print. And here's what I mean when we have the ability to to go and show that product like we just talked about where we had the little kids have that beautiful little piece and they show it to Mom and the mom says, How do I buy that? And Patty says, Well, that's for the $399 you see, the mom's reaction goes, Wow, that's a lot of money for a video, right? Okay, that really doesn't mean that's a lot of money for a video. What that means is, wow, I don't really feel the value that I'm getting my money's worth for $400. And, boy, am I being taken advantage of my I am I being irresponsible with my money. So what we want to do is we want to use that to move that print sale back up. So instead of Louis been moving into the print sale saying, All right, I'm gonna movie into a larger print, and I will charge you for that larger print. But they have the larger frame sizes. So tell you what I will, What I'll do that says, I know you really want to have that e card. So what we're gonna do is, if you're gonna move that print sale by that larger print that's gonna take you up around $1300 I'm gonna let you have that e card for instead of 3 99 only $99. And in fact, if you were to add those two more prints you were thinking about for Grandma, that's gonna take you over the $1500 mark. I'm going to give you that for free. Absolutely no charge. And of course, I'm going to include that one year free delivery of my car dot pro premium E card delivery. Of course, the business part of that is that allows you to call them back in a year, right? One of the best parts about my eq r dot pro is the fact that you've now got the ability to call them back in 11 months and tell them that you're about tohave your e card expire and you don't want that, and you want to be able to go ahead and buy that. Now let's talk about dollars and cents. What's that going to cost? Well, I wish Wish I knew exactly what that does cost. Here's what I buy on the Myeik are dot pro when you buy 1000 parking slots. If you buy 1000 places to put off on e product to put in there and create your own, you are l that cost 299 bucks per year. So that boils down to literally 30 cents per well. When you call somebody at the end of 11 months and say, Hey, you know what your delivery is about to expire, you need to renew that. And to renew that is going to be $50 right? $49. So they say, Wow, that's really a whole lot. Okay. And tell you what would be glad to if we could book in for a portrait session will be glad to give you that for free. If we can get you in for another portrait session, right, there you go. One more reason to call somebody one more reason to sell something that doesn't cost a whole lot of money. And you're talking about a lot of profit margin, right? We love things that we could sell for. $49 suddenly costs us 30 cents. So that I mean, now I'm playing. I wouldn't say Devil's advocate, but that sounds great for person. Who has a studio? Me, I'm, you know, in the back of a car. Going location, location, location. So how would that actually work? I mean, is it the same process that you would do, You know? Hey, portrait, as opposed to, you know, I mean, studio as opposed to known studio exit with with a location version. It could be easier, in fact, that it would be with the studio. No, with the studio, you have expectations. Plus, you have clients coming in knowing what they were wanting to buy, right? They're going to see us from a website, or they've been tow us before, or somebody has been. And they've seen that beautiful picture that they want to come by now. You're not interested in selling framed prints, right? I mean, this son, your deal means selling, I guess if somebody wanted to. But if you want to sell an e product, well, it's gonna be easier for you if all you're going to sell is an e product. Because then you're just promoting the fact that there's an e product and the product could go on the Web. Products can go on Twitter. You products go on Facebook even easier than a framed print can. Friend can. So you don't have to worry about trying to sell that frame print. You're just gonna have to sell that. Of course, you've got the lower overhead, the overhead that it costs me to run a studio having a jet printing system toe have a sales team that knows how to sell prints to hire off their goto a framing company. You're in a better position that I am, buddy. So as long as you evolve your armor marketing approach all around, what you intend to sell and course you men Is those client expectations the way you want to introducing hybrid into your customer base? Piece of cake. Yeah, Piece of cake. Yeah. You're in a great spot. In fact, if you need help, you got him close anyway, right lot of fun should. Yeah, before we go back out to break there were going to show us. Actually, this is one of the ones the kids dancing on tables is one that we made really quick, I believe is the one that I got hurt on. Yeah, OK, go ahead. Let's see it. Yeah, it's a pro show. One that we kind of made on the fly video. It does down the line way have a bear called Mike and he hangs around in the studio For some reason, she wanted Mike to take her picture. So we had Mike actually on the on the camera, taking her picture. Not the best piece that we've ever done, but this. This shows you the power of what e product could do. And the parents? Absolutely. That they did. They had to buy it. Yeah, it's terrific.