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Simple Email Marketing for Makers

 

Simple Email Marketing for Makers

 

Class Description

Email can be one of the most powerful tools to market your business, connect with your customers and—most importantly—make sales!
You have your email list, but what do you do now?
Simple Email Marketing for Makers will give you the confidence to write, design and build an effective email that will drive people to your online store to purchase products.

Megan will take you step-by-step through her process of creating compelling and product-focused emails that will get more click-throughs and steer interested customers to your website.

In this class you will learn to do the following:

  • Get your email marketing set up the right way, using the right software
  • Turn social media followers into email subscribers
  • Develop the ideal email frequency for your specific business
  • Use email to cultivate customer loyalty

If you feel stressed about how to reach your customers via email, or it’s taking you too long to write and create an email, then Simple Email Marketing for Makers will solve all your email marketing woes.

Don’t Fear the Send!

Lessons

  1. Class Introduction
  2. Email Marketing Myths that are Causing You Stress
  3. Challenge: Find Your Email Marketing Role Models
  4. Why Email Marketing Matters
  5. Setting Process-Based Goals for Your Email Marketing
  6. Getting Your Email List Set Up the Right Way
  7. Tutorial: Setting Up Your List in Mail Chimp
  8. Challenge: Personal List Invite
  9. Picking an Opt-In Incentive for Your Email List
  10. Tutorial: Creating a Welcome Email (Auto Responder)
  11. Strategies for Getting People to Join Your List
  12. Hot Seat: Optimizing Your Website for Email Capture
  13. What to Do When Email Opt-Ins Are Slow
  14. Challenge: Set Up Your Welcome Auto Responder
  15. How Often Should You Email Your List?
  16. Getting Inside The Mind of Your Customer
  17. What Do I Include in My Emails?
  18. Writing Email Subject Lines (That Get Opened!)
  19. Tutorial: Creating an Email in MailChimp
  20. Hot Seat: Let's Write an Email!
  21. Challenge: Email Your List (Yes, right now!)
  22. Create an Email Editorial Calendar
  23. Hot Seat: Create Your Email Editorial Calendar
  24. Setting Goals + Measuring Results
  25. Maintaining Momentum: What to Do if You Fall off the Wagon

Reviews

user-cceb33
 

What a great class. It's easy to watch thanks to the bite-size classes (in some of your other courses, segments are too long) and Megan's almost every sentence is packed with easily actionable, immediately implementable tips. She knows what she's talking about and delivers it with super likeable confidence. And I learnt SO MUCH invaluable stuff. Super recommend this class to all creative makers that desire to connect with their audience and sell sell sell

Gina
 

This class is amazing! Megan is fantastic! She really relates information in such a way to give you a real understanding of the subject and breaks down each step. I took pages of notes to implement right away. She really motivates and gets you excited about growing and building your business! Thanks so much Megan!

a Creativelive Student
 

I've been emailing my list weekly consistently for more than a year, and I still took away a ton of great information! I learned so much that will help me plan more quickly, get the emails written faster, and - best of all - make them more effective at converting into sales. Thanks so much, Megan!