Lessons

Lesson Info

Kim: Q & A

So do you have any questions? I specifically left a lot of room here for questions. Thank you. You're really enjoying all this learning? I have a specific question about if I'm launching a new business so I don't have my The service is going to be a baby. It's going to connect parents with sitters for a very specific community, specifically Eastern and parents in the Bay Area. Because we're the only way we're communicating right now is over Yahoo baby group. And that's just not intuitive. It's not fun. It's not interactive. And so I'm creating this service, so the platform is still not ready. But for a business like that, when is the right time to create a Facebook group? Or should I have a Facebook business page? And if so, then when is a good time to set that up? Since my service is not yet ready because I know yes. In yesterday session, we talked about how we shouldn't always wait until everything's ready to go toe launch like a Facebook page. So I'm a little bit confused about okay...

, when is the right time to do that and how to how to promote that then. Well, if it was me, I would start it immediately. Because you can. You can share the build out. You can share the news that's coming. You can share what's happening now. You know we're getting close. Teoh, you could share photos. Um, I would probably go ahead and get started and building out the concept of it and the excitement around what's coming. Um, one thing that you said that it kind of made me think of something else. You know, we talked about not necessarily jumping into every social media platform. You know, do what you can start one place or start one or two places and then, you know, integrate the rest of them as you have the time and the resources to do so. But one thing I would suggest to you is, regardless of whether you get started on those platforms, you need to go ahead and grab your user name on those platforms because that's real estate for you. And it's also an opportunity to brand your business. So the other neat thing about Facebook is fan pages in particular are have s e o value. So they're searchable on can be found on Google. Your personal profiles are not so there's there's application for going ahead and getting started, I think, and sharing what's coming and the excitement around that, because it sounds like it's a huge and necessary service. So if you start yeah, I mean, just let's start driving some excitement towards what you're doing. But that's really good to hear. And the other question I have is, is it Would it be appropriate to like in the Yahoo group that I'm a part of to toe bring users and from there, or to talk about it in that group? I'm not even sure if that's such a good idea, because, I mean, that's a place where I meet other parents, right? But, ah, well, I would suggest doing it very softly if you're going to do that. In other words, maybe broach on opportunity. Question. Do you think there's a need for this service? I'm I'm considering doing such and such and get feedback from that audience because they're technically, they're your ideal client, so why not, You know, tie that in without it, sounding like your pitching. You know what I'm doing this. In other words, give do it softly approach it. And plus, you may get some great feedback that you haven't even thought off. Absolutely. Thank you. Okay. Yeah, you're welcome. I have heard that it's a good practice to change your cover photo on a fan page. Pretty often, I know that what I do for my clients and for myself as I keep the profile photo is a logo, because if I'm talking as that page, I want that to be consistent. But I don't know if it's even immeasurable thing to change your cover photo, and I don't do it most of the time. But I have heard it is a good practice to keep that moving and keep interest going with doing that. Do you have any opinion on that? Well, I dio personally, I we frequently change out our timeline cover, and usually it's around things. We have a couple of branded ones that are just, you know, just business based. But then we'll do like we're having hosting a webinar or you know, anything that specific. Then we'll do a specific timeline cover around that particular thing. Eso I think there's actually a lot of value in that, switching it up and putting new. It's again fresh content right and gives the people on opportunity. It also post in your timeline when you change out your timeline cover. So if you're getting ready to host a webinar, for example, or an event of any kind and you change out your timeline cover now you've got a big banner opportunity that's showcasing that. You're getting ready to host this event. So there is application for changing out. The timeline covers. Great. Well, thanks for the questions from here, but also online tons of questions. So many questions, trying to group them all together to weaken, just consolidated, knotty, high for startups. What is the best start up investment for social media? Oh well, we've dealt with numerous startup companies, and normally I guess it depends on I hate to say it depends on your budget and your time, honestly, you know, And first the time I think, is the big pieces. How much time do you have to invest in it? But I would ask my father asked clarification. Question. Can you ask back what type of business they have, who is their ideal client? Because, you know, if I say get started on Facebook or get started on linked in maybe their ideal clients not on linked in. So you have to know who who you're targeting. I think it goes back to who is your audience, and are they in the place that you're going to get started at? Otherwise, you're wasting your time. So that's kind of a tough question without a little bit more specifics. Sounds good right now. So going back a little bit, cause this section has been so wonderful and dense going back to the engagement with your own posts. Darcy and as well as mango seven who may go seven, by the way, told us that they learned about Creative Live by a side post ad. Somebody was paying attention. I do work eso. So does engagement in your own posts help reach? So if you can't respond to each comment in particular on a post, do you recommend liking them, she says. I understand that that's being polite, but it does it help reach at all. Well, I let me just address it outside of the reach question because even though I understand that's the question. But that's not the core of the value, in my opinion, okay? The core of the value is the relationships and the conversations that you're having. So it doesn't necessarily mean you have to respond to every person that you know that post a comment on your page. Um, you know, especially if they're opened into things, you know where it's, it's hard and you get 50 comments. But don't put something out there if you don't intend to engage with people. I mean, that's the crux of it. I mean, so I see a lot of people who will just ask a question. They walk away, and then you would never see any engagement. They never come back to that engaged with those people, and lots of times they ask a question, and there's no response to it. So I would say, You know, don't if you don't intend to engage with your your audience than don't start, don't post something. But as's faras it as it relates to you know, it tying into your analytics or your insights. Um, I don't think that's the core value. You know of it. I think a core value of it again is, you know, engaging with your audience versus, you know, being worried about your insides on it. Great, thank you. Not a high. Got back to us from the UK and I hope I'm saying your screen name right? It's about speakers visual communication. I deal with business consultant, business speakers and anyone who needs visual elements. Whoa! Sounds like linked in would be a great place for her to connect with people, I would say also say Twitter probably has a lot of application, and Facebook has a lot of application that if I had to choose three platforms if you know from time and resource is, I would get started on those three. Okay, I put to practice your peanut butter and blank blank blank on. In the 48 minutes it's been up, I have about one T two comments and actually only one like and liking it so easy for us. But people have taken time and actually video links people posted, so it's been fun and effective. But we have a question from someone in our chat room, and I can't remember who was because it was one sent a while back. But what is the benefit of that? Because it doesn't really go to the marketing strategy. It's just more. Is it chatter? Aging? It's engaging the community and on a humanity basis goes back to people are just people. I mean, it's like, Why, why? My husband doesn't get this and he's right. I mean, on the surface of it, it's like I can't argue with you. Why in the world people care what you eat, right? I mean, you can post a photo of your dinner on Facebook and people love it right, And that's because back then we talked about This is the very first couple of slides is social media is humanity, And how do you engage with them? How do you create opportunities? It's just door openers, the questions, their door openers to a relationship. So when you're talking about you know what it what's the value in that? There's no marketing value in that outside of the opportunity to build out and communicate, and you create a new opportunity for the relationship part of building out that with your community. So technically, I would argue that there is a marketing technique tied to that simply because it's a door opener. It's an opportunity. Okay, I've got a question from Snappy Gourmet. Who is bringing hurt here when you haven't ad that appears to be doing okay. Do you generally add more money to that ad, or would you try another ad? Ah, well, it would depend on what your goal is. That would be. My first thing is, if you you know, if it's meeting your goal set, Um, do you have a higher goal then? Okay, so if it's getting you 50 new likes a day or whatever. Um, maybe you would want 100 do likes the day, and if so, then yes, I would say, you know, put some more money into it. Um, it goes back to again. What are you trying to get out of the ad and then, you know, flex, if you know, increase your goal with if you want to get more out of it. Cool. Thank you. Carol. This is from Carol Kim. Could you touch on how to combine Facebook pages into a one page? If you already have launched several different pages? She has three of them. I and I have one that I haven't developed yet, which could be an umbrella for several. She also said she's living the courts, But can that be done? Awesome. You can't combine fan pages. In other words, you can't smush them together. No, you can't pull fans, you know, from one into the other. What you can do if you plan Teoh, you know, make one big one, which I do highly encourage, because it's very hard to manage and maintain one presence on Facebook, much less three in creating content for three pages that are your own. Oh, bless her heart, Um, but it's it's hard to to manage all of that. So I would suggest that if she's going to make one new one and tried to bring in those fans from the other three that she has that she starts to let people know that this is happening, that she's going to consolidate under one umbrella and then, you know, encourage people to follow her and like her, I'm sorry like her on the new fan page. That's really the only way you can do it. In other words, you can't just say, OK, here's my new fan page and just slam all those people over to the new page. It doesn't work that way. Kind of a related question to that is, if she wants to consolidate, then is there a way that she can shut down? I mean, it's almost impossible to kill a page on. I'm not sure what they're correct. Term analogy is what just shut something down like, Well, there is a delete button in your profile for your page, and it takes once you hit that the league button. It takes a couple of weeks for you to actually delete, and then, ah, and it will tell you that when you go, it's and it's in your settings on the backside and, um, you can delete it. It will say it's gonna take a couple of weeks and then you have a short period of time that you can reinstate it if you change your mind. So there is a way I think, that you could go back and get it again. If you know if you will, it's just like a person like the same thing. You do a corral of age, correct, but you can delete it. You absolutely can, and ultimately, she'll probably want to, so that there's one connection point. See the other problem with having multiple presences is where two people connect with you. What do you know? Where is the marketing message? There's no consistency in your marketing, so people don't know where to connect with you. Um, you know, if you have different profiles on different pages, it's it's tough, you know, it's tough on you, but it's tough on the end user to because they don't know, you know, where should I connect with you? If we have a business? Facebook Page doesn't have to be linked with a personal profile. We can't have an independent visit speech. Well, it's easier if you have it attached to your personal profile, because otherwise you have to have an attached to another email address. You have to log out a one profile and into another. So yes, I would suggest you have it connected. It just makes it so much more streamlined for you and easier to manage. Okay, thank you. Couple more from Sofia as Facebook, our Facebook, our Facebook fan gate page is still relevant. Would you suggest we use those? I think there is still relevancy to the fan. Get they calm fan gates or light gates They're kind of an interchangeable term, Um, but basically, just for those who may not know what that ISS when somebody comes Teoh, a Facebook app that you have built on your fan page and you could have what's called a light gate, meaning it's kind of like blurred out, and it's encouraging you toe like the page before you can see what's behind it. So if they are proven to get 25 to 30% higher like rates when you have those. So I definitely think there's some application for the light gates. Yes, I wouldn't I would definitely utilize them. Why is video so bad? It was just acquittal on Facebook. Okay, I don't know. The answer to that is just what people don't engage with very often. It's interesting to may I again, I think that the reason that it may not be as popular is because people are not telling you why they think you need toe there. In other words, there just posting a link to a video. I think if you share with your audience why you think the video is worthy of their time, uh, or the blood post is worthy of their time, you know, and given it to them in terms that gives value to them. I think that you're going to get and Seymour engagement when you share things like a block post or a video versus, you know, just a photo of photos. Just, you know, they are what they are, you know, they're very visual. They tell you what they tell you and, you know, and yes, and video is one of those things that you know you have toe spend three minutes trying to see if there's any value to it. Right? So I think that really, honestly, is probably the best answer I could come up with for that. All right, so there's again so many questions. Ah, but I want to ask you one more because I see this Ah, lot from the rainy day store. Can creating groups on Facebook be helpful to your business? Because I don't think we've talked about groups on Facebook yet. And I know in our community, in the face, in the creativelive community, there are a lot of groups out there. So but maybe for a smaller business advice on groups. I love groups, Facebook groups, I actually have a paid group and you know you have to pay to be in the group where I give value. So there is application business application to the groups. That's why I bring that up, um, monetization ideas for groups specifically. But groups are a great way to bring a community into a very small area and provide expertise to a very small area of a very small group of people. Uh, or a very large group of people even, um, that I started with a totally free group, basically giving social media advice and tips and answering questions on Facebook. Um, and I advertise that group, you know, on Facebook, on Twitter on LinkedIn pretty much again goes back to that integrated thing where you can leverage, you know, other platforms against each other and drive traffic to other other platforms. Um, grew out that group. There's over 1000 people in that group now and then it got so big and so tough to manage. I was spending pretty much all my day, and they're answering questions that I ultimately decided Teoh bring a start a paid group where people could pay to get advice and get answer their questions, and there's a lot of additional value built out in there. But, um, that that's two applications where the group's itself will you start one. You start giving the value. Peace to your audience doesn't mean you have to get rolling into a paid group by any means. That's not what it means, but it is a monetization tip for you if you want to, you could ultimately roll it into a paid group, but one of my most exciting and favorite platforms. And the most undervalued platform out there, in my opinion, is Twitter. So we're going Teoh. Talk about Twitter and Google Plus and why I think you absolutely have to be using Google Plus if you want your content to be found.