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Kim: Social Media Branding & Q&A

Okay, So where does the investment begin? And a lot of people are gonna be surprised when I say this. It starts honestly with your branding. Is anybody surprised by that? If you don't look good today, they're gone. You have about you have 6 to 8 seconds to impress somebody when they land on your Web page on your Facebook on your Twitter account. Um, you know, I'll go to somebody's Twitter account sometimes, and they'll have a picture of a dog and it's like, tiled all the way down And it's so hard on my eyes, I can or, you know, some graphic geometric kind of, um, um, struggling for the word I'm trying to use. But in other words, they look it looks bad. It's hard on your eyes and looking good is half the battle. Honestly, on social media today, you have to look good. I think this is the first measuring stick for most people. They say. Okay, well, this person looks good, used Teoh. You could put up a functional website and as long as the content was good and they could find it, no worrie...

s. You can't do that today. You have the first measuring stick for most people is they're looking to see what you look like. You don't think about it. Whether it's right wrong or indifferent. We do it all the time. We do it as human beings, you know, you meet somebody new and you're like, Wow, her hair looks terrible. Or, you know, I'm just using as example, obviously, but or wow, her hair looks great. I'd love to have a hair hair style like that. So we we tend Teoh judge people ourselves. Just it's human nature. We can't help it, but high quality graphics are great Having a great logo. Oh, in the tagline on how many have people struggle with that darn tagline? Yeah, no, nobody does your tagline or your business. When somebody first arrives on your website or your social media presence is, Do they know what you do and who you are by looking at your presence, Can they tell is big. If your message is not clear through your tagline or your visuals, then they're gonna be like Why I came here for this. I can tell that that's what they dio I'm out of here gone, so it's very, very important the colors, the finds, the styles, all that stuff plays into it. Um, and again it goes back. Teoh Just looking good. But the messaging again, that's probably the most critical piece, is your message who you are, what you do and what you stand for could be a combination of that has to be very clear so that people know that they're in the right place. If they're looking for certain things, they need to be able. Teoh say, Okay, I'm in the right place and again consistent. This is a big thing. I see a lot of people who you know, they'll look one way in one place on another another. And when I say consistent, it even goes down to like your user names. I think there should be some consistency in your user name so that people can find you if you're Kim Garst on Twitter or, you know, I liked I'm Kim Garst on Pinterest. I'm Kim Gore istan instagram. That way they know they can find me in other places. It's quick and easy for them. Um, so keeping your your messaging consistent, your look consistent and your user names consistent If you can. It's not always possible, but if you can, it's a good, good thing. Yeah. Yeah. I just wanted to ask about that, Kim, because I see that question come up a lot. What if I started with this and now I'm changing the name of my business? Or what if it was a personal one? Now I need to grow it. What advice do you have? Like, I would say specifically say, Twitter. What if you have one name? Do you switch it to make them all consistent? What would you advise? Yes, if you consistency is is ah, critical, I think, um and so it like Twitter, for example, you can change your user name. It's very easy to do. So, um, you know, changing out. Obviously, if you are changing your whole niche to something different, you know, then you're gonna have ah bunch of followers that you may have attracted based on something that's not who and what you are anymore. So that's a problem. You know, if you're changing totally your business model. But if you're just, um, you know, changing in your name of your business, then Twitter is very easy to change out the name of your business. Uh, Facebook is a little more difficult If you have a fan page, for example, that you've started, you have a fan base there and you want to change your user name. They are Honestly, it's a pain that pushed to do it there. They will allow you to do it once. Eso be very very, um, careful when you do with the one time, because after the one time it's you can't do it again. Um, and you have just speaking from experience, you have to maintain the consistency of your original name. In other words, if you're trying to switch the original intent of your Facebook page like you're going from, you know, weight loss too, you know something totally different. Forget it. They'll deny you in a heartbeat like Justus. An example. I tried Teoh. I had social media branding with Kim Gore istan when we changed the business name to boom social. Um, they would not allow me to do that. I was just gonna change it to Kim Garst. I mean, Kim Garst was in my old one. Kim Gorse was in my new one and, um that because it was just my name and no tie into the social peace. They wouldn't let me do it. So ultimately, the only way I was able to get my fan page name changed was because we had a mentorship with Facebook and they ended up, you know, doing it for me. But I was denied the first time around. And if I hadn't had that connection with Facebook directly, I would never have gotten it changed. So that's a great question. Thank you. Yes. Okay. All right. Now, this is important as a great quote, and I think that this is something all up in a nice little package, the savviest brands will begin to will begin to build small, highly engaged communities where they can learn more about what their audiences want. Need and desire. This is the, um yeah, this says it all pretty much You have to build. It's not about the numbers. Mean numbers are great. If you could build out a great large connected community, Great. But start where you are and worry about building out those small communities where you conserve. The interesting part is on social people tell you what their pain points are. they tell you what their problems are, and if you can find solutions and give them those, uh, solution solutions to the problems that they face, guess what they're gonna buy from you because I already told you they want it already. I mean, you can listen on social media, you can ask on social media and build out those communities that you're serving. So many people are disconnected today. They're disconnected from each other. They're disconnected from how they by and they're striving to come back to a community style of buying and not only bind, but just connecting with people again. You know how many people know their neighbors, right? I mean, there's so many people who don't even know their neighbors anymore, and they're finding those connections on social media in ways that they are not finding in their local communities. It's it's kind of it's cultural change for sure, and it's, you know, some people might say it's sad, but I personally I feel like that if you can provide value, whether it's business related or even from a personal standpoint with your ideal client, you're giving them value either way, you know. Ah, and they're going to for their going Teoh give their gun. Appreciate the personal side. I think more than they're going toe. Appreciate cause they're just disconnected. People are disconnected today and social is giving them a connection point. I guess that's my point. Um, but this is again. That quote is great, but it really before bulls down Teoh, you know, being a great brand on being a great business owner. Marketing is sharing How you how you conserve someone else if you bring that servant based heart to your business and how can I help you? If you just ask that question to the very next person that you meet, Watch what happens. Just try it. I challenge you just to try it. Ask the very next person that you made. How can I help you? How can I serve? You mean serve? It sounds like a little bit harsher word, but that's really what it's all about. It's, you know, serving is the new selling It truly is. Um and I have some bonuses that I'm going to give. One is the social media goals worksheet so that I can help you guys get your goal set started because That's where it all starts, you know, setting, you know, you'll say, Well, geez, What What is my goals again? Look at each platform independently and say what I want from this. What I want from Facebook. You know what I want from Twitter? What I want from Google, whatever. Whichever platform it is that you feel like it, you have the time and energy to manage. And then, you know, start building out a gold sheet for it. Awesome. Well, first of all, with this, I'd like to maybe tougher this setting goals worksheet a little bit more. Yes, Before we go back, how often social media is changing so much? Even the channels themselves change on a daily basis. But Facebook, how often would you go about adjusting and re setting your goals? Worksheet? Well, you know, it comes. It goes back to the measuring piece if you set a goal. That is like but the original example that I gave 50 new Facebook fans by September 1. Um then it's September 1 comes and you say Okay, I got 50 new fans. Okay. Great. My evidently some of the things I'm doing is working. What are those things. And then, um if you have If you if it didn't work, OK, then what could I do? Better? It all goes back to the measuring. I think, honestly is setting the goal. What strategies do you put in place to meet that goal? And then, Okay. Did I meet that goal? That's pretty much. You know what it boils down to. Now, if things are, you're right. The platforms are constantly changing. Let's say, for example, that you've been doing offers on Facebook and they've been working great for you. Well, now Facebook doesn't have offers anymore. All of a sudden, you're like, Well, great. Those are the things you can't control. You can't. I mean, we don't own Facebook. We just And, you know, so many people complain and gripe about it, and I'm one of them cheese. They changed it again almost on a daily basis. There's something new happening on Facebook, but the reality is, if we want a market there, we just have to flex. We just have to adjust. Figure out, Okay. That that was working. Or you know, now I don't have that tool anymore. What can I substitute? What else can I dio to get the same results. So it's a constant balance of your of your goal set with the strategies that you have in place. But the ultimate measuring stick honestly is Did you meet those goals that you set for yourself? And if you don't put these pieces in place, your you there's no way to know where your you're met. You know your measure. You don't have a measuring stick at all because you don't even have a goal set. So I think that's the big messages, you know, setting forth the goals, coming up with some strategies. And then, you know, not just attacking it and saying, OK, I want more business from Facebook or I want more business from Twitter or I just want more business from social media, you know, setting some goals. I think one. It'll really help you become more strategic, and it will help you also learn how to manage your time better because as you see what works and what doesn't then you'll doom or of it unless of it actually have a question for everybody who is watching this, which is how can I help you in the area of fitness and health and wellness. So let me know how I can help tweet me at Molly P fitness M O l l y. And I would just I'd love to help, So let me know how I could do that. Yes, um, I in thinking about Facebook and business pages. Um, our businesses video related. And so I've been stuck in this rut date. You have to just put samples of your video there because yeah, I know. I'm sorry. It's starting to change now. Like eso I like, you know, a side item. That would be like flowers. And we're doors. Yes. Would you include that stuff? Would you post that stuff on your business page to, like, Look at this, like, crazy door I saw in San Francisco? All it was the absolute, Like, irregardless, it has nothing to do with wedding videos. Just absolute. Your business page that way. Well, wedding videos. Let's talk about who your ideal client iss what they care about. Um they're thinking about the future, and they want the perfect wedding. And they want to be the star of their own movie. Like they want a movie, their wedding video to be the movie where they're the the main character and they look wonderful. Their women usually obviously they are interesting clothes. They're interested in shoes. They're interested in the home. How does that tie in? We're doors in San Francisco ties into homes again. It's a connection point. Absolutely. And it's also a reflection of your personality, which goes back, Teoh. It'll sharing who you are and what makes you unique. Thank you. So I expect to see the door on your Facebook fan page. Okay, I I have a question about managing social media for other businesses. So I'm really intrigued with your whole the goals, worksheet and really being specific. Teoh like asking the questions of them. Who are their clients? What kind of social media did they use? Because when I have been going in and this is only a three month old business, we've been sitting down having a nice meeting. I'm talking about what drives on what their passions are, but it's been a little more loosey goosey. Then I think it could be. I think it could be a little bit more directed, and I've been using the same tools for each one and now I'm thinking, Gosh, I could really customize it according to their customers. Um, but one of the things that they like is that we have these nice meetings and then I go away. They go run their say restaurants cause I do a lot of restaurants. Um, how often would you go back in and re look it goals and sit in front of them? And, um, just it Can you speak to that a little bit? Absolutely. One of the things we usually have it depends on the client, the level that they've hired us, you know, to dio how involved we get. But normally, while we're interested in their business, absolutely interested in their business and their voice more specifically if we're doing the work for them But we're more interested in their and their ideal prospect, their ideal client, who who is that person? What they look like. And this is the biggest struggle that you're going to run into as it relates to business owners there. They don't understand that they have to have the personal peace they have to. They have to go to where people are and what they care about. It's not about their pizza or their you know, their look, linguini or, you know, whatever it ISS it's about. It's not to say that, um, that people don't care about the food, that's not it and that they won't get business like that. But they have to meet the people around things that they care about. And it's the biggest struggle that most businesses space when they're hiring somebody else. What do you mean? You're putting something up here that has nothing to do with my business? That's irrelevant from a standpoint of social media, but they can't wrap their heads around it. So to get back to your original question, which was, How often do you meet with clients? How often do you re evaluate those gold sets? It depends on the client and where their you know what their original goals were and what, in other words, it goes back to that time measurement. If you say I'm gonna this is my goal, and this is you know how long it's I think it's gonna take me to reach it, then get to that timeline and say, OK, did I reach my goal? And if I didn't, how am I gonna fix it? Um, but we on every client that we have, we meet with him at least once a month. Some clients we meet weekly with some clients, you know, twice a week, depending on you know, how involved we are in their in their business. Okay, great chat rooms are exploding with comments. I mean, you really opened up a new Pandora's box, even in the worst way. Have food sweet fans out there. We have people who want to know more about it. So we have a few hoot suite questions. One from Zane is What are your thoughts on Hoot suite? Always posting their name posted by Hoot suite. When I see that from a user, I feel it's it. It's counters automated. I don't feel as personable. And the person on the other end painless. Okay, well, that's actually a great question. The only platform that I know that does that right now that shows up, you know where it was posted from his twitter. Facebook no longer has that. So when you automate content to Facebook, it doesn't tell the end user can't see that it was posted by, um you know hoot suite so that that helps. But interestingly enough, that comment doesn't necessarily mean that its automated because I could be on hoot suite. I'm very rarely on Twitter proper. I use Hoot suite for all my engagement. Ah, it's the same issues and tweet deck or any of the other platforms that help you manage your social platforms. Um, eso Just because you see the term hoot suite posted by Hoot suite doesn't mean the person on the other end is not live. So don't assume that, you know, cause I I'm tweeting interacting with people, and I do it right from within whose weight. So hopefully that answers that question perfect. Great. So another hoot suite question from Greenberg as well as Gina Heart. Do you use hoot suite to listen to what is being said about your brand? Oh, are you know anything out there about the category that you're in? And if so, do you have any tips on that? And I can see smiling? Yes, it is the greatest listeningto ever. Honestly, I I use it for keyword research. I have build out list inside of hoot suite, which you can dio um, also pulling my list list on Twitter, probably the greatest tool ever to cut the noise and tune into people that you really are interested in tuning into. You could build out client lists. You can build out prospect lists. So you know, in other words, if you think that, um, like your clients and you want to engage in showcase that you're paying attention yet you don't want to go to every one of their profiles every day and, you know, and maybe you don't want to engage with them on a daily basis. But poppy and every once in a while, so that they concede that you're paying attention to what's going on in their lives. Who sweets great for that. So more questions air coming in? Might Michelle underscore via how you doing other, she says. I have a block post. That article automatically announces. My Facebook page and Twitter page are out automatically goes Facebook and Twitter. So did she, so she could just focus on her Web page. Is that enough, or is it better to have a unique content at each of the various social platforms? It's not unnecessarily not necessary to have unique content, nous not necessarily me Restate that a little bit better. Um, you know, some depends on what, What your fan base is or your follower Basically connection based whatever platform you're on, as though the words you use. But, um, you know, if you have a block post that is not necessarily business related, it may be more of a personal nature. Then you might not want to share that on linked in, for example. I mean, your audience there may be a little bit different than your audience on Facebook. So it's not always, um, you know, the content that you share may not be applicable to every platform that you are on, but for the most part, your content again. I share my content across all platforms cause I'm pretty much the same everywhere I am. And the way I look at it is, um, and again, I think this is just me. Doesn't necessarily mean you have to subscribe to this theory. But my theory is that, you know, if somebody thinks that just because I shared something personal on linked in that you know, they don't want to do business with me. Okay, That's okay. Next, you know there you can't Please. Everybody, I guess, is my point. So and I'm not saying that ugly. I don't mean that I'm but again, some people have very defined, um, ideas about what you should share in what you shouldn't. I just pretty much the same on my personal Facebook pages. I am on my business page, same across the board, and I think that that works for people for the most part who do it. I think it's the personal piece that I was that I was talking about earlier. This one I like. He's, ah constant here. She I don't know, tough Tuller. She she high um, this question, I think pertain so Socks, you know, we have our business cards. We'll have so much room. There's so many different social networks out there. What is the most important? The list on your business card? You can certainly can't just put them all in there at Facebook, Twitter and Pinterest, but no YouTube instagram or Google plus or linked in. So and I think that would go for, like, your email signature as well or anywhere with your trying to list. These are the same problem. Well, I actually just posted this not long ago on my fan pages. I see so many people. Any marketing collateral you have, um should have your connection points on it. I think I somebody gentleman was saying, Well, I just got advice from some expert that said, No, you don't do that. If they want to find you, they will find you. Why would you make it hard for people to find you? I mean, doesn't make any sense to anybody, but, I mean, this gentleman obviously thought it made sense. But I think you should make it a ZZ as you can to for people to find you in the places that you feel that you want them to connect with you the most. So, for example, if you spend more time and energy on Facebook and Twitter and Pinterest, for example, if those are the three and I think she mentioned those, then those air your primary focal points, then I would leverage those. I would use those on your marketing collateral based on the room that you have so like safer on an email signature. You've got a little bit more space, right? So you could include them all. But on a business card you have a little bit more limited room, so choose the ones that are most important in the connection places that you would most. I want to connect with people.