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Kim: Using Facebook Data & Apps

worried about data, and this is It's kind of overwhelming, and we get intimidated by it. But don't be intimidated. It's just another word for information. Bottom line. I mean, it's just information that we can use toe leverage to see whether the goals that we set for ourselves it was actually working. It's meaningless without the analytics. So we can't tell whether you know it's working if we don't have that piece too much data's worth worse than not enough, Um, and then try to use data to draw the conclusions. Um, and the turn, your conclusions and action plans. So what I mean by that is, if you make, if you draw the conclusion your goal set was to get those 50 new fans and you, um, you got you know, 100 maybe. Well, you know, that's a working plan for you. So how can you consistently use that to build out more fans? Do you do the same thing? Do you tweak it? Do you? Okay, I got 100 fans doing this. Hey, maybe my next goal sets gonna be a I want 200 new fans. Then you turn that into a...

n action plan to get your next meter next goal just to clarify, because we have some questions coming. Trapped room. American blonde brought this up. When you're saying fans, does that mean likes or on your business page for fans, fans and likes are at the outset the same. So in other words, when somebody comes to your page and likes your page there now a fan likes, though, can also be construed as a like on a comment or a post that you have on your fan page. So, um, you know, very beginning. Yes, they're the same, but later is you. As they start engaging with your content, they can like your content. So it's technically a little bit of a different level. Two levels. Okay, Yes, I actually just wanted to share something about Facebook advertising. I'm taking a couple of courses in it and one of the things that when I heard it never, ever registered. But it kind of blew. My mind was to steer clear of using the color blue in your ads. Because so much of Facebook is blue. There's no way your abs can ever stand out. So it's just one of those simple things that You never really think Teoh Teoh to do that, but it totally blew me away. And the color red also is someone that pulls. So not necessarily your photo, but your, um I mean, you can't use them. I see a lot of it pops its eye catching right, so a lot of people will leverage Um, read, too. I see a lot of fat, but you're right on the blue because it does blend right in and people, you know, don't pay attention to it. Um, but yeah, it's interesting. And again, it's a process of finding what works for you. You know, um, I think that you know, whether it's your personal faces Ah, you know, from a we talked about using the photo of a pretty woman, for example, pretty smiling woman. Specifically, that's a connection point. That's a personal connection point to, um so I think that whether it's that or whether you're using a text photo are you know, the one thing that you do have to be cognizant of is you can't have more than 20% text on your photo on your Facebook ads, and that is honestly a bear to get around because you've got this little block of you know that you you have the opportunity to build out of a graphic with and 20% of it cannot more. No more than 20% can be graphic based. So they're looking for the photo based ads. They're wanting you to connect with people from a, you know, on around photos, and they set it up like that. Okay, sources of Facebook data. Where do you find all this? I mean, how do you How do you know whether your you know what you're doing is working or not or were some great places? Obviously, Facebook has their own insights, but there's also from some third parties out there. Um, Facebook. You can look at your insights on the backside of your timeline. Some people, I don't know if you've paid any attention, Does anybody have the new insights yet on your timeline? And you know, I don't have them yet either, so I haven't had a chance to see them. But a lot of people that have them already are saying that it's, you know, it's a real improvement, so I'm excited to be able to see that, But There is a lot of great content on the backside of Facebook that you can, especially from a beginning standpoint, that you can at least start to get familiar with what's happening on your fan page and what's working and what's not. And you're going to be interested. It's gonna be interesting. I'm going to share something with you in a moment. Ah, but again, you can see what's working lots of times versus, you know, just looking at the pure numbers. So not all data is created equal. So, you know, if you see that a lot of people are engaging with something specific, you can kind of get a feel for that, as it, you know, is your building that out in the content and engaging with people. Eso don't take yourself out of the equation, even though sometimes the analytics will say it didn't work. You know that it worked. Um, edge drink checker is a great example of 1/3 party data source as anybody used edge. Yes. Okay. It's a great resource. Um, would encourage you to take a look at it. It's edge rank dot com, and, um, I think you can I'm pretty sure there's a free version of it. Yes, and then there's a paid version as well. But you can get a lot of great information on edge, drank a little bit more detailed, a lot more detailed honestly than what you're gonna find in Facebook. Facebook's analytic system. And there's there. Honestly, there's hundreds of them to pick from. You know, there's a lot of companies that have, like the complete package of analytics, but there's so many free analytics packages are programs and platforms out there. Um, that for the most part, I think you could totally get every bit of information that you need free. They range again from free, too expensive, and ah, too much. You are too confusing. Honestly, sometimes you look at some of these and you're like, Well, what does that even mean? Um, so don't get overwhelmed by the data again. It's just information toe leverage against Ah, your goal sets. Facebook insights and your own brain are probably good enough for most people. Honestly, I'm a big proponent of both. I think that, you know you can kind of gauge what's working for you and what's not. But ah, you know, take a look at the Facebook insights because they do give you quite a bit of great information and all data we tested this earlier. All data is not created equal. So you know your feelings and your intuition in your engagement with your audience do matter. You know, it's is a critical piece of all of this. Don't always think that just because the data says it didn't work, that it didn't you know who cares how it performed if it was important. So, for example, one of the things that we do, we honor birthday special events. You know, fans, for example, if you want to highlight a fan, well, the chances of getting a lot of engagement off of that might be lower than you know. Ah, motivational quote or something else in your that you would share. But it was important to you and your business. You wanted to honor that person. So you know, again it may perform low, but it's important, so don't stress over it. Um, engaging one superstar. How many others? One of the things that's really neat is to the testimonial piece of your business is huge, right? So if you can um, highlight somebody that in your business where you're sharing a specific story, it's a great way to showcase that you have demonstrated a difference in somebody else's business. Um, and you might generate additional business from that. So, you know, engaging that one superstar, um, is important or showcasing that one super superstar is is a good, I guess maybe the more to the point. And then you know what is going on in the world? These things might not be as engaging Teoh others, but they may be important to you. And you may feel like you want to share them like one of the things. Yesterday, the royal baby was born right? Everybody was sharing that, uh I mean, that's a biggie, Obviously that so that's a world event. But again, things some things are may not get as much engagement. I guess that's the bottom line that but you would want Teoh still share them. Okay, try what? I want you to try something yourself. This is interesting, because if you will go to Facebook, um, and pull up your insights and just do a reach and a virility check at the top of your insights. there's, you know, it says reach and virility. Um, I wish I had. I should have probably made this a live portion where I could show this to you, but essentially you can reorder them by clicking on them. So, in other words, when you first pull them up, the most engaging thing or the things that have the most reaching the Merced virility will be at the top. So you'll be able to see that if you reverse order that by clicking on the individual reach or virility, then you'll be able to see their things that were not is engaging on your Facebook page. So you'll be able to take a look at what's not working and again goes back to what we were just talking about is it relates to things that you know. It doesn't matter if it didn't get a lot of engagement, right? It was important for you to share on your fan page, so don't stress over those. But this is great for you to know if your message is getting out there and as you're projecting yourself well, so if you find that things that are adding value, you think you're adding value to your audience is getting no engagement, then maybe your messaging is not right, you know. So it's important to pay attention to what people are engaging with. You know, one of the things that we really found when we really got our heads wrapped around all of this is Ah, lot of people were engaging on our fan page on, you know, the motivational side of things. The motivational quotes were very popular. Humor was very popular, but the marketing message was getting lost in the shuffle. So you really need this information so you can adjust, you know, if maybe you cut back on some of the motivational side and try to bring more marketing in. But again, don't overdo it, don't, or if you're not doing it at all, we've it back in. So there's a balance, and looking at your post will really, really help you to see were people are in the audience that you have the fan base that you have. How are they engaging in interacting with you? So it's This is a big one and I have lots of bonuses on Facebook. Turbocharge your Facebook with great content ideas, lots of Ah, amazing content ideas in this little just it's a pdf. You'll get lots of great value out of this Facebook fan page content tracking matrix so that you can see what one you have to come up with that content, track content, ideas, what content or you wanna share, and then you can track it using this matrix. So this will be a great little value added piece for you. And then this is amazing, because how many of you have have no clue what your Facebook timeline cover size should be or the little photos themselves? You know, you share a photo and it's outside the borders and, you know, half of your contents not being seen All of those types of things this will help. You know exactly what your your image sizes should be on Facebook so that they have the best visibility. And then a Facebook analytics worksheet, which will also again be very helpful, I think so that you can start tracking what you're doing. Facebook is a obviously a monster, and I wanted to touch on one thing that was we were talking about graphics a minute ago. We talked about this early on about your branding, and this is one of the biggest things that I see on Facebook. There's actually two things that I wanted to touch on right quick. Um, your your timeline covers important. It goes back to what we said about, you know, making sure your message is being displayed. Visually, you have basically a very short window of opportunity. Teoh visually display who and what you are. So is your timeline cover right now telling people who and what you are and what you do that's important and it needs to look good. You know, that's that's the other issue. And the other thing that I see a lot of people not taking advantage of is the Facebook APS on on their profile on their business profiles. Does I'll just ask you guys right quick? Do you have ABS built out on your Facebook fan pages? Do you even know? I mean, I guess maybe I should have asked that question before. What is a Facebook app? All right, so let me step into that one. Hornets, NASA little bit here, but Facebook, abs, are there there? Opportunities. Teoh connect with people in other ways, essentially or in my case, I leverage them to build my list. So is, and I'll talk about this and a little bit more detail, even and Twitter. But again, I shared earlier how everything's just interconnected. All these platforms should be just an interconnected web. And, um, I leverage Twitter to send Facebook traffic. You know, Teoh my my fan page. Um, And again, you can do that with linked, and you can do it. And you can use them all to funnel traffic, teach toe other places, but they APs themselves on Facebook or a great opportunity for you to be building out your list. So if you have who has a free offer, Does anybody have a free offer? Okay, well, a free offer. So let me start with that. A free offer is basically something that will get your ideal prospect or addio client. Um it gives them value in exchange for their email addresses. So you want something that they want enough to give you their email address because the long term survivability of your business outside of social media is in your list. It's the greatest way to build and monetize your business that ever waas because you can if you don't. You hear this. The money's in the list. The money's in the list, right? I'm sure you probably heard that before, and many, many business owners are omitting this piece. But what happens when somebody comes to your fan page or your website and they read a blood? Just use your website, for example. They come to your website, they read a block post. They get great value out of it, but they don't have. You don't know who they are. You don't know they wherever there, Right. But if you had, ah, opportunity or an offer that they would exchange their emails for now. You have them on une mail list, and you can connect and continue to build value out to that person you know they are. You can continue to speak to them. You can continue Teoh, address their pain points, and you have an opportunity to create ah customer from that person. So to get back to Facebook and how that ties in on Facebook, you can build out APs. That's what they're called. They're directly under your timeline cover, and there's three that are visible. Um, it's right beside your photos. The photo is not moveable. You can't move the photo app that's on your Facebook that's integrated. It's just there. But there are three other tabs there that you can build out and make them customized to certain things you can send them to your blog's. You could send them to your Twitter. You could build out an opportunity for them to join your mailing list in exchange for a free something that's valuable to them. Um, and I'm going to share how you would drive traffic to that in the Twitter training, which we're gonna be working on and the near future. So the free offer is a big thing to build out the list and to take advantage of, um, Facebook and driving traffic from other platforms. Again, that's just one way. But hopefully that's been a little. I didn't dig into that so much, but it's important, I think, Um, to have that piece in place