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Executing on your Content Strategy

Lesson 16 from: Social Media Content Strategy

Rita Cidre

Executing on your Content Strategy

Lesson 16 from: Social Media Content Strategy

Rita Cidre

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Lesson Info

16. Executing on your Content Strategy

Lesson Info

Executing on your Content Strategy

Before we get into the funnest part, executing on your content strategy, I want to tell you a story about a previous employer of mine, National Public Radio or NPR NPR is free for the public to listen to, but about once a quarter they run a pledge drive to collect donations from their listeners. Social media content is similar to this. Your primary focus should always be to provide value to your followers, but once in a while it's okay to sell them something actually more than okay in this chapter, I'll show you how to do both. If you'd like to follow along, go to the download section and access the content calendar template.

Class Materials

Bonus Materials with Purchase

Social Content Calendar Template.xlsx
Competitive Research Template.xlsx
Social Media Content Strategy One Sheet.pdf
Starbucks Case Study.pdf