Facebook® Pages and Groups
Facebook pages and groups. I'm gonna show you just a little bit about what are the differences between pages and groups? There's a lot of confusion out there about when do we use a profile? When do I use a page? What are the best for? And before I bring Aaron and to just show us how she's used them, I thought it would be helpful to have just a little bit of background on how they work. So if you recall at the end of the last seven, we're talking about personal versus professional, and this is really gonna dovetail right into how many of us struggle with how personal to be, how professional do we separate these things? Toe the lines blur. I think the simple thing to keep in mind is it really has to do with you and how you work in the world. There's no right answer to this. If you're someone like me where my personal and professional life tend to be pretty blurred, my clients become my friends. My friends leave me to my clients. That's just how my life works. It makes sense for me to mix...
those if you're somebody who's personal life is really separate from your work life in your business that it makes more sense to keep them distinct. One of the things you should know, and I kind of hinted that this is a lot of people think they can have two profiles, one for professional, one for personal, and Facebook strongly recommends against that. Actually, they prohibit that to the extent that they can. That doesn't mean I don't have friends who have two profiles. I won't name them here publicly. Facebook. You'll never get this out of me. Oh, with the official message of Facebook is that you should just have one. You should be yourself. You should be your authentic self in your profile, and then you can make as many pages and groups as you want. So that's the difference. One profile per person, multiple pages and groups and pages and groups can have multiple administrators so you can share those with other people. A swell, but one of the places you'll see this if you look at things like, why do I need a phone number to verify my identity on my profile? One of the things Facebook will say is that maintaining more than one account on Facebook is a violation of their terms. So do I know some people who do that? Yes. Well, I name them new. Do I do that? Of course not. Um, And again, you see, they don't come out and say that really blatantly. But if you go through some of the help files that I'm showing here in Facebook, why can't I use my phone number to verify multiple accounts? That's the reason they want to have one profile and then from that profile, create multiple pages and groups. And I think a good way to sort of sum up something that I think is a really good strategy is just be personable, but not too personal if you are somebody who makes his business and pleasure and be conscious about it. So if your work is political and being political is who you are and what you're about, then by all means post political comments, all of our Facebook, because that's who you are in which are about. But if politics is not part of your business in any way, and you don't want to run the risk of complicating client relationships with politics, then that might be a conscious choice to be less political or even a political. Not that you might not be very political in your personal life, but those are the kinds of decisions I think you want to be really clear about, because as soon as you start to blend those, you definitely run the risk of complicating your life. I've definitely seen people get unfriended and lose connections because they got very political on Facebook and not everybody like their politics. So again, if that's part of your work, you may just have to be. That's who you are. That's great. There's nothing against putting politics on Facebook. But if your goal is to have the best business persona, you might want to think twice about that. I mentioned that I wanted to make sure I didn't forget to do this. You could do a custom you, Earl, for your profile or your page and just go to facebook dot com slash user name. If you've never been to that URL, it will give you a chance to give you a special girl. If you've already created one, you can see I'm at facebook dot com slash Janine Warner, and it says, Hey, you already have a special u R L A. Facebook. But if you don't or if you have pages that don't, you can use this page to get there. So anybody at any time, once you're logged into your account, just type in the URL facebook dot com slash user name, and you'll go right to this page where you can personify that. Um, quick thing just following up on the end of last session. If you're thinking about changing your profile user name, you only get to do it once. Facebook does kind of funny about that. You can change your ears or name, but only once. So if you're doing a rebranding, if you're thinking about that, think long and hard before you do it because you only get one shot at it. Interesting. In contrast, um, and again, this is something that Facebook doesn't put out there really strongly, but it certainly makes clear in their files. Um, Google, plus, interestingly, has a policy that you can change your name three times every two years. Not quite sure where they came up with that equation. Just a interesting contrast. Okay, so really starting out now. Facebook profiles versus groups, so profiles air for everyone. You should start with profile. You can't have a page or a group. You can't administer a pager group unless you have a profile. You can have a very private profile and a very public page and group, but you have to have a profile to get to your pager group. You can't create one in the absence of a profile, Um, friends have the highest level of access to each other. So one of the reasons some people like myself, like mixing business and pleasure in our personal profiles is it just gives us a different level in the interaction with fan pages. It's more of a broadcast kind of relationship with profiles. It's more of a friend to friend kind of relationship, but you are limited to 5000 friends. Now They've changed that a little bit by allowing us to subscribe to profiles in a way that wasn't possible before. This is about trying to get around that limitation. So if somebody's reached their 5000 friend limit and you send them a friend request, you'll get a note back that says they have too many friends. And at that point, what a lot of people do is graduate to a page and you can actually migrate a profile into a page. If you get that big and you want to do that, that is an option now, because so many people started with a profile, got too big, realized they should have had a fan page in the first place. You can do that, Um, but you're limited to 5000 friends in the profile. And if you only have a couple of 100 friends in your profile, you may not be big enough for a page, which is the other consideration. I've seen people spread themselves a little too thin, too early, trying to launch a page and a profile when they only had a few friends. And then you sort of end up with this duplicate duplicity, and you don't really have enough traction in either place. So some people start with a profile and then move to ah ah, page later. Now that you're gonna subscribers as well as friends, that limit isn't as important as it used to be. Facebook groups are great for associations, teams, clubs, organizing events, The big difference with groups is that members can interact with each other. So if I have a Facebook page, it's about me putting out information to my audience or from a big brand or a company. I use that page to send out information to everybody who signs up for my page. But if I create a group to create a place where the members of the group interact with each other, and that's the big difference between groups and pages, and groups can also be designed very privately as well as publicly. And you can have multiple administrators of either. So you think about it. If it's a Little League team and you want three of the parents to be able to manage the group, they can all be administrators. If it's a fan page for a big brand and you want the marketing director in the PR people toe, all be able to access it. You can have multiple administrators for these profiles are run by one person for one person. So that's another big differences between pages and groups and profiles in general, so you can add more admin is to a group under the member option, and you can even control different levels of access within them. So groups can be private or public is another thing to really understand about groups on when you create a group, or if you go into the settings for your group, you'll see this list of options open, closed or secret. And you should be aware that even if it's a closed group, anybody can see the members of the group only if it's a secret group. Is it really hidden from other people on Facebook. So an important distinction of privacy is a concern. Just because it's close doesn't mean it's completely secret. I can still go in and see who the members of your group are, even if I can't join. It's a closed group so open anybody can see it. Anybody can post on, participate, closed. Anyone can see the group and who's in it. But only members can post and participate, and they usually have to be approved by an administrator to join. And then secret is where you get really, really private. Although I would say again, nothing on the Internet is 100% private, but there's more private than less so you get to this? If you're thinking about this now you go. Oh, my gosh, I don't even know how I set up my group. Just once you're logged into the group, just look for the creative group button over here. You'll see that little icon that looks like a ah gear. And if you choose to edit the group settings, you can control how that works. So very good use of a group is something like the L. A Web professionals group. This is an Adobe users group I've been involved with, and it's a great place for members to share information about events, about tips, that kind of stuff. Perfect use of a Facebook group. Fan pages are more for big band big brands or bands like the one We had a lunch. They should have a Facebook fan page. I'm sure, um, by the way, Facebook, I believe, just called them pages now. They started out being called fan pages because they were designed for celebrities and over the evolution of Facebook. I think they dropped the fan part and they just called them pages because they're used by companies and lots of people who aren't celebrities Basically, anyone with more than friends should be thinking about a fan page. You can start one with less than 5000 friends, but if you've hit 5000 friends, definitely a candidate for a vamp it and they can also be used like we said to separate your personal and private lives. Fan pages are best when you want multiple administrators. So if you have an assistant that you want to build update things for you, it's nice to be able to. Both of you can go in and update the page fan page. If you're in a big company, they can have editors, moderators, advertisers and analysts so pages actually can have different levels of access and control. And this is again from the Facebook help files to kind of break out what you can do it each of those levels. So if you just google the different rules of Facebook, fan page users and administrators, you'll see why you might choose to make somebody an administrator versus an editor or an analyst. And it hasn't do with what they can see, so you might want to let your advertisers come in and see the insights so they can see how successful you are in your page. But maybe that's all you want to let them do. So that's an option that Facebook offers again, so you can see where to find that right away. If you're looking at a page and you're in the page manager under Edit page, you'll find manage page rules. And that's where you set up access in different levels of people using that, Um, and here you'll see what it looks like when you get into page rules. So I let my husband be an administrator of my page as well. He and I run a business together. It kind of makes sense, but I could add other people. It was just a simple drop down list. How you set up that so much different functionality in Facebook. Page is really designed for something that's managed by a team, not just by one person is one of the big differences. And without further ado, because I've been making her wait out there, I would like to shift over my dear friend Aaron Manning. Um, if you, uh, notice here real quick before we do this, these air the girls for her personal page, her fan page and a couple of groups that she runs. And I thought it was kind of clever. The URL for her personal pages. Aaron Manning Fun the URL for her fan patron. More business pages. Just Aaron Manning. I thought that was a clever way to distinguish between her personal and professional. Can we bring you run up? I'm gonna talk with her. Hi, Erin. I look atyou looking beautiful in Sunny Southern California today. It's fabulous here. I wish you could move that camera out the window. She has the most stunning view of the ocean from her view, Like right from her living room. It's just fantastic. So, anyway, thank you for joining us in this virtual way. Great to be here. I've been talking to them about personal pages versus fan pages. You probably heard a little bit of that. Yes. Yes. You always have great information. Thank you. Learn something. Every time I talk to Janine, Erin and I take notes. When we talk to each other, it's you know, that personal professional thing that over last like, what was that lens you use from across the room? And she's like What was that new design tip for eso? That's what I thought you'd be the perfect guest here because now you can share your tips with my guests. You're on. A whole lot of different social sites were looking most specifically at groups and pages. So I'm just gonna have you start by talking a little bit about how you use Facebook pages versus groups. And I know there's some challenge and being able to show the screen while you're talking. So why don't we let you talk a little bit, And then if you want to refer specifically to them, I'll have them cut back to my screen so I can show something for you. Okay. Sure. Well, when I first found out about Facebook, I thought, Wow, social media free marketing. I'm going to use it because I'm a photographer. I'm an author and an educator. And I built a brand up over the years of being a photo educator for, say, the photo enthusiast. And I wanted my YouTube page and pages to reflect that and using different ones in different ways. So I started my personal profile, um, and wasn't quite sure, you know, I thought I'd added on friends and family was connecting with a lot of people. But then it turned out a lot of my photography fans that had watched my television show read my books. Things like that were also joining, and I didn't want to turn away. I welcome them in, and it's just kind. It became sort of an amalgamation of a lot of different things on my personal page, and it's very organic as faras the people that I have on my page and it's Ah, it's a mix So that was where I started. But then I thought, Wow, you know, I've got some books I could probably started Page For those. I had a television show. I'll start a page for the hat. Um, I have some products. I'll dio photo kit products. I'll do a page for those. So, um, it soon became kind of this large collection of Facebook pages, and I use different ones now for different things, and I've actually, uh, um unpublished a few of them that I just thought it was just getting to be a little bit too much, so I've kind of honed it down to my personal profile Onda few pages. And then I have a couple of groups. Thank you for sharing that. And that's part of why I thought you were such a great example. And it's clear that, you know, both the students here in the room and also the people online are struggling with this personal versus public professional use of Facebook. And I think you have a more complicated world than many of us and become a good illustration of that. So you have a personal profile that kind of crosses over business and personal cause. You've had it long enough that you already had both of those on there, right? Do you really have a secret place on Facebook? Not that you would have to tell us, and I would say that was not a reported question that was no, actually, because I am a little bit unique in that I've created a brand that really is. It's I am the brand and the brand is me. So I I really strategically share things on Facebook that I feel well, it's a little bit of personal. It's a little bit of value, adds so articles and things I might that might be of value to people that around my page, Um family, friends, fans, business clients. Um, so I kind of tried to mix it up, but I'm cautious about, you know, I don't put anything on there that's too personal, because I know it's kind of a semi public forum, so I don't want to share to too much, but because my brand is me and through social media, I can gain, uh, that, uh, friendship. I want people to feel like they know me, and they like me awfully, and they trust me so I can share more with them and interact So with that, it's a little bit unique in that I want to share a little bit of personal information, but just not too much, maybe knives that bikini shot on the beach in Mykonos. But I'll, uh, put up, say, a little video of me in the Piazza San Marco when I'm in Venice. Or maybe something you know, outside. If I happen to be having fun outside and want to show off a photograph, or even yesterday with my mom, the selfie that you showed earlier in the course of my mom and I were just hanging out the living room, and I took some selfies. And by the way, I do have really long arms. So that Sheldon, that remote was not with Sony Really attachable lens it. Actually, I was holding my arm out, but she is good. I could talk about that more. I'm impressed. Thank you for letting me share all those selfies. I think you're really good at that. And, you know, I think especially a lot of photographers, A lot of authors, a lot of solo preneurs are in the situation that Aaron and I are in where part of the brand is us, even if we have a second brand like I have digital family dot com is a website where I put a lot of things for my books and classes all that. But still, people know me as Jeannine Warner and with Aaron, you've got your books and you've got the TV show that you did and things like that, but they still know your name above all else. So that makes a lot of sons talk a little bit about how you're using pages versus groups, because I gave just the highlights of the differences between these two, but I think you're you illustrate that well, when you talk about how you actually use them in practice, Yes, well, the page that seems to get the most attention and traction started as a fan page and Aaron Manning fan page that someone else made for me, by the way, Way didn't make up my own fan page, although it certainly could have. But it started with that, and I've started to gain traction with that. And on that particular page or fan page, I tend to post things that have to do with what I'm doing just solely regarding my brand as faras teaching, photography or teaching video put that out there so could be articles and be notices about events, things that are going on, maybe here and there a little, you know, personal info just because, as I mentioned, I am my brand and my brand is me. So actually, yesterday I did post a picture of me and my mom in our selfie shot, so but I really use that. I try to be a little more specific with that page as faras the remaining brand. Then I am with my personal profile page listing the same things to your profile on your page. That's another thing that's come up mostly, Not sometimes, maybe a couple things here and there if I'm thinking and I do have crossover on those two pages to so I don't want to double up too much and just, you know, make people think that I'm just sending out a spam message everywhere. So I try to really keep it somewhat specific to each each page. Yeah, no, I think that makes sense, everyone. So there's something important enough in your life. You want to share it with everybody. But for the most part, business stuff goes on your on your page and the more personal things in your profile, then you also have groups. How do you use groups? Okay, well, the first group I started was for my first book I wrote, which was portrait and Candid photography. And I thought, Wow, what a great opportunity to be able to share things that were in the book but also put it out there for people so that they could feel like they could come to the site and would be more of a community for them. to really show off their photographs. Um, portrait's they've taken, perhaps get some friendly critique and or share information and ideas on that page, I dio I set it up. I set up the settings so that I actually approved the people that come into that page or into that group because I don't you know, I want to keep it specific to portrait photography and people that are learning and want to get feedback from other people and show on what they've done in a forum. And I have to say, I do go through each and every one that asks to join this group, and I seem to have gotten a lot of activity over this group in the last six months. I'm thinking, Where did this come from? And I ask people that and they said they were just looking at the side of the page and they saw this group pop up, and they like the picture that I used, which happens to be the picture of the book, and they joined. Now, sometimes people don't pay a lot of attention as to what the group's actually about. So I had to really go through and you know, maybe not accept people that that had photographs that were sitting with my brand, so to speak of. My brand is very G rated. Maybe they were posting those kind. I really kind of make it a safe place for people to share and feel like they can go there and get information. So I've had to be judicious about who I allow in and what sort of information is shared. I like the group's, too, because I can also send out a message to everyone in the group. It just it's a way to kind of create a community, and that's what I use that particular group page for. Well, I love the way that you're letting your students help each other in that group and share tips with each other. I think that's a wonderful use of a group. But boy, that's some really good words, words from the wise about how you have a lot of great tips to share. I mean, I certainly don't know everything, even though I am an expert, but I'm open to learning from others, and we all have great information, so I I would like to have that form available for people. Well, I think that's really smart. And then this whole thing about policing, I don't want to go too far down that line. But I know that becomes a big issue in discussion boards and groups. Any place you let people talk among themselves posting themselves, you run the risk of the not G rated photos and even just the wildly off topic and sometimes even controversial or combative behavior, any sort of best practices. You found that any indications that help you decide? I know I didn't ask you this question in advance, so I don't mean to put you on the spot. But is there a gut instinct you have about people, or how do you decide? Or is there a behavior that once somebody does something, that's when you throw them out? Well, I'll be above. Actually, that's the answer to that. I set the tone on on the group are in the group with a little intro, saying Hey, welcome to the group. This is what this group is about. So it's about portrait and candid photography sharing. If you're curious about how it's rated, it's G rated, so I really explain all that right up front, it's the first thing they see on the page so that there shouldn't really be any question now if they're not paying attention to that and hosting things that are inappropriate. Initially, when I first really started to get a lot of people joining the group, I would I would send him a little message and say, Hey, you know this groups really g rated. I would appreciate it if you wouldn't post any of that type of content. If you have any other content that is G rated, you're free to add that to the group. And sometimes I had some great responses. Other times, no response. And then after a while and I got to, you know, I really have to go through every single one until out of where it wants to join. And sometimes I look at the photo to see if they're a real live person, or perhaps they just want to sell something. I want to make sure they're they're doing some photography on their site, so I really do go through and just kind of use. That is my criteria, because this is a photo oriented site. So if They're trying to sell some sort of products and it's right on the Facebook page, then I'm probably not going to allow them in. And if they join the group and then start posting things for sale, I just delete at this point well, and that's the power you have is a group administrator you can choose. He's there, you can get rid of them easily. And I think before you start down the path of creating a group, it's good to hear from someone like Aaron, who's had that experience and that these are things you do have to watch for right and I want. I want the group to feel like it's an OK place to be. I don't want people in that group to think, Oh wow, we've gotta look a spam on this site or there's things in there that are fitting toe what this group is about. So just out of respect for people that belong to the group, I want to make sure it's the right place for them. Everyone to be as a photographer yourself when somebody who obviously has a lot of connections with other people who do this, have you seen any best practices for creatives and photographers that air watching this class, anything that really seems to work and build engagement? Well, first off, just like with with anyone you want a picture on there of yourself, your profile photo to be consistent with other branding that you have. So people come to your page. They recognize you without even having to read anything. They see your picture boom. That's that's whose page I'm on. And also, um, the cover photo for that to have some indication of what it is that they do, or something that people are going to identify when they get to that page. Best practices. You know, again, that really depends upon your photography and your type of branding. But to keep that consistent to, and I personally, I try not to do anything controversial on my page because I one just don't want to deal with it. And I thought again, keep it a safe place for people to be and feel like they're not going. Teoh be on the page to be, uh, upset or anything. I wanted to be a happy, friendly place, so that's that's how I handle my pages in my group's best practices, Make sure that you know what you're putting up is going to be of interest to your audience. Um, sometimes people just they don't want to be part of your group of your page of your posting things that really are pertinent to what you are about or what you say this pages about. That makes a lot of sense. I don't want to keep you, although I would keep you for this entire segment if you let me. But I can't let you go without talking a little bit about YouTube. This segment's about Facebook pages and groups, but you also have a pretty active YouTube channel. Can you just share any best practices or tips from there before you go? Oh, yeah, I love you, too. What a great it's your own broadcast channel, so why not use it and take advantage of it? I joined YouTube in the very beginning and made sure that I had my name on their youtube dot com slash Aaron Manning. My branding aesthetic is kind of taking on a little bit of a change and right now, so I'm transitioning over to some new branding visuals. But it's really important to make sure that your channel art is what they call it on. YouTube is something that's going to, um, work across all devices, and they have a template on on the creators playbook on YouTube if you just Google that you get all kinds of great information of what you can do to improve your channel, but you can use that template to set up your channel art, so that will show perfectly whether it's, Ah, mobile phone, a big computer screen or if someone watches it on their television on Apple TV. So that's a really great thing to do to make sure your design looks really good and then as faras programming. Well, I'm learning more about that, too. I've actually been going to the YouTube production space here in Los Angeles. It's a state of the art facility, and they give you free classes on how to draw an audience monetize er channel. Look at your analytics, all these things. So I'm learning more, and my my channel, is actually going to be evolving. I've used it really is like a demo reel as like a repository for all the videos that I do the edge attainment tight videos. But now I've decided I'm really going to start something new a webisode. So stay tuned, and I find it creates a different playlists in section for that within my YouTube channel. So lots to learn. I would definitely suggest checking out the creator playbook on YouTube and learning more about ways you can improve your YouTube channel. Erin, I'll show that as soon as we cut back to my computer. And I really think that's another very common evolution that she started started with YouTube the way a lot of us use it to just show off this stuff she was already doing. And now that you're starting to get some traction and you have the unique advantage of living down the street from one of YouTube's big new studios really have the opportunity basically create your own television station? You were that you were the one that told me about it, by the way, so thank you, if you don't know. YouTube has set up studios now in L. A. New York, Japan and London. I think those are the four first places where they set up the media's and you've been taking classes there and going toe workshops and all kinds of stuff that they have, where they have a fun, happy hour. So, yeah, a lot solar, beautiful, beautiful space. And if you have 10, subscribers orm or on your YouTube channel, you can actually use their one day a month. You can use their production facility for free. They got everything from GoPro's to red cameras and everything in between lighting spaces. It's amazing. It's a great place. I highly recommend checking it out. YouTube is really learning that the more they help their channel developers develop more content and audience, the more money they make on the advertising they sell around those YouTube is very great, and actually, I met someone the YouTube party last week. You mentioned that he has a channel where he's not even using the advertising, not even monetizing it with the ads that are available. But he's still able to use the space anyway. Yeah, very cool. Very cool on, and I will show that site online. They have a lot of great helpful information online, but Jim, I want to make sure if there any questions from the Internet from the students here in the room. I'm kind of monopolizing Erin. I'm sort of prone to that. I know. I've asked her about a lot of stuff, but there hair and welcome back to creativelive. Thank you. Yeah. One question we have is did you ever do anything on your business page that years later, like in the early days, you sort of looked back and said, Yeah, I kind of wish I hadn't done that. Why? Don't embarrass yourself. Anything? No. I have to say that there's nothing that I regret that I've put on there. I think I've learned over time what might be more specifically interesting to my audience, as opposed to just posting lots of different things. Or perhaps maybe a mistake I made was not posting enough cool. I started it. I post something, and then I'd get distracted, not pay any attention and then not post anything for, say, a couple of weeks. And people just kind of went away or weren't paying much attention. So perhaps up that would be the thing I kind of regret in the beginning. But no, I don't. I haven't. I try to be really careful about what I Post. Yeah, and that's a really that kind of thing I was looking for is because I think a lot of people start blog's. They start Facebook pages and they don't do it. And people get kind of bummed that you're gonna start it, do it right? Yeah, because they're here. They're listening. They want to know what you have to say. Indeed. Well, and that is one of the hard things. I think if you could set a schedule, one of the things I've seen work a lot with YouTube channels, Facebook pages Blog's is consistency, and you'll hear me reinforce this. But you know, every Tuesday at noon, every Thursday afternoon or the first Monday of every month, whatever that time is that you it holds you accountable. You have to put something up on that date, and it lets your audience know when to expect it. And it makes sure that you never go more than a week or a month or whatever your incremental time is, I think month being the outside and, you know, daily being kind of as frequent as most people need to get. But whatever that is for you every day at noon, You do the funny lunch hour riff. You know, that's really king. What did want to mention to is when I travel a lot, you know, I teach on a cruise ship a couple times a year and I'll travel all over the place, and I've made it a habit to make sure that on my personal page that I check in whatever location on that. So if I met the Acropolis, I'll check in at the Acropolis and post like three or four pictures, and I get a lot of response on those. And actually, there are a lot of people that have been watching it. Apparently, I had no idea. You know, sometimes people will like and they'll say something, but other times you don't know really who's looking. But now I walk into the grocery store and see someone I haven't seen in two years. But they're on my Facebook page and they say, Wow, I love it when you check in and post those pictures when you're traveling because I feel like I'm traveling right along with you. So in essence, I've almost created a kind of a little travel show on my Facebook page. without even knowing it. You try doing that, too, with locations that you're at that might be of interest or check in and take some photos and post them and see what kind of response see you get. Yeah, that's that's great. And another question about how how much cross promotion on your social media do you dio nice, um cross. Been promoting between all the pages talking about your potentially your YouTube on Facebook. Oh well, I tried Teoh embed videos that I have on YouTube onto Facebook. I'll also in bed those onto my website. I tried. That's a good question, because I do try to cross over a lot to get more visibility, for instance, opposed to YouTube video I'll embedded on my website. Then I will pin it to Pinterest, which shows up on my Facebook page. That was a great way world, and perhaps I'll tweet it. I set up my my fan page. I'll call it my business age now, so that whenever I do a post on that page, it will also post on Twitter. Excellent. Well, tweet on Twitter because that's probably out of all my social media, the one that I don't pay as much attention to. So I try to set things up so that I will get more tweets out there because I really do pay more attention to Facebook and, um, lately, more so to YouTube. Well, and I think you have to pick the ones that are most important to you, and you have to make it as easy and automated as possible. I mean, on the one hand, you don't want to spam people with the same post across everything, right? If you have a lot of crossover. But if you're trying to do something on a regular basis and be consistent, the less work it is, the more likely you're gonna be consistent. So those are really good best practices. Thank you. Anybody else? Anything else for Aaron or any comments that come up from watching her? All good. Erin, thank you so much for sharing your generously. All your best practices really appreciate it. Great being here. Thank you. All right, take care. Bye. Soon, Los Angeles. Let me just show you real quick cause it's a little hard. Teoh share the screen and have her on camera at the same time. So to show you I showed earlier. This is her personal page and how she's a little more personal with her use of images. And then this is her more professional page was talking about, You know, using a picture, maybe with the camera on your professional page and just your face on the personal page is, I think, a nice way to have sort of a best practice. This is the portrait and Candid photography group she was talking about. So that's the image that's on the cover of the book. And she uses that to brand the group. And I think, you know, that sort of sets a tone when you get there for what this is about, where this comes from, and I think it's nice hole. It's born out of the book, but it's really grown well beyond the book to be this interactive place on this is the description she was talking about at the top, where she tries to set that tone. Having worked a lot with different media companies around discussion forums and such one of the best ways to have a good quality discussion is to start by being really clear about the rules really consistent about um and then to make sure that there's quality conversation happening. If it's an empty room, people either intimidated because they don't want to be the only one there or drawn to being kind of outrageous because there doesn't seem to be anybody paying attention where if you get to a place in a while, there's this is for this cool reason and they're people talking about it. And there seemed to be some guidelines. And if somebody does get out of line, their post gets removed and they get kicked out and lets everybody know this is a safe place and this is created around these ideas. So I think she's done a nice job with that group. Um, I talked about how group members or public, so just to be aware, unless you have a completely secret group, every member of your group is visible here. You can see Dave and I are both members of Erin's group, and I kind of carefully chose members that I knew wouldn't mind having their picture up at the top. But she has 1600 members. All of them are visible to somebody so kind of ah, interesting phenomena with that, one of them is just you're kind of putting out your client list there. You're kind of putting out your audience in a way that other people might be able to use. The flip side of that is, if you're starting to build a group or build a following, and you're looking for like minded people, going and seeing who were the members of groups that are in like minded areas is not a bad way to start building connections and starting to pay attention to what other people do out there instead of just being the one who broadcasts. Listening following observing can be one of the most powerful things to do on social media. I think a lot of us think about We have to post with post. You have to post. But I hope my friend Khari Anderson will talk about this a little tomorrow. She is really, really good at paying attention to what other people say calling attention to them, putting them in touch with each other when she sees they have shared interests and being a connector, and that is of just kind of a next generation use of social media and the fact that members of groups are public can actually facilitate that. Similarly, lists on Twitter can also be useful for that. So I think keep that in mind as you're building your own list as you're building Road Network. But also keep it in mind as you're trying to create a safe group, whether it should be public or private. This is the television show she did for a while, the whole picture. And so she created this around that. That television show isn't on the air anymore, but they're still videos of it all over, and I think it gets syndicated and re broadcast all over, and she was very well known for it. So this group lives on even after that show is not there and who knows? Maybe it'll emerges a YouTube channel. Um, but I think it's interesting how you can use social media to really complement traditional media, and she's a good example of that as well