Facebook® Pages and Groups Part 2
one of the few things that I would say she did wrong and she learned from and she said a little bit of this, but I'll just reiterate it was creating too many pages and groups of friends. It's so easy, like I'll do a page for this in a page for that page. But unless you're a really big brand, we have a really big audience or you have wildly different audiences. I think you're almost always best trying to keep them all in one place until you build up a critical mass and then splinter them off. If it makes sense to have. Hey, we've had one group about photography, but now we have one group that's into doing weddings in another group that's into travel, and maybe we should make two groups out of it. There's an evolution there, but if you only have a small audience, starting to groups can really spread you too thin for either of them to be very effective, you're better off putting them all together. So Facebook does have a way to merge fan pages. If you've got to and you realize you shouldn...
't there's some weird limitations to it in fact, if they get too big, then you have to request it special to do it. But it is possible if you're in the position of having created multiple pages and groups and wanting toe, shuffle them around and shift them. Go through the Facebook health files and you will find some instructions for how you can consolidate those groups. You can also in the settings you can go in and you can delete a group, or you can simply unpublished it. The same is true with pages. You see if I could bring this up real quick to show you. Oh, and don't let me forget that YouTube took. We're talking. So if I switch over to my own little page here, let's see if I can do this for relatively easily without bringing up too much stuff. There we go. Um, when you go into the settings for your page, you'll see this page is published. Make this small enough to see you can unpublished it or down here you can remove the page and actually delete it. And just to make a distinction about that difference. If you're cleaning house, if you delete it, it's gone. If you remove the page, it's completely gone. If Ewan publish it, it just gets hidden completely from Facebook. But you can bring it back. So if you're experimenting a little bit and you're not completely sure, you can always unpublished something and leave it that way for a little while. If you actually remove it, it's completely gone. Okay, but that's all available. Once you're logged into your page from those page settings, you can get toe all of these different options. And that's also different levels of access visibility, things like that. There a number of things you can change here, the the YouTube thing. I'll do more of this on tomorrow. But anybody who heard that in this curious it's youtube dot com slash y t slash playbook or just Google creator playbook YouTube, and you will find an extraordinary amount of really, really helpful information. I think of all the social sites out there, YouTube is probably the best at providing really good content about how to be a really good content creation creator and designer for YouTube. And like I said, it's very self serving on their part. The more audience they get, the more advertising make and sell its a multibillion dollar organization. At this point, the top YouTube channels do. I saw some statistics last air anywhere from 5 to 12 year that some of the individuals with very successful YouTube channels are making on their channels. So turning that into a business is a very real thing. Okay, before I go on to some examples, how are we doing out there? Facebook pages, groups, Personal, public. We definitely have some questions up here. There were some folks wanted to know a little bit about, you know, that connection. They were trying to set up one of the pages and was asked for a credit card. So for potential ad sales, how does that does that whole? How does that adds fit into the whole larger scheme? And so Google? I mean, Facebook is definitely pushing for users of pages to advertise them and without getting too much into second guessing what they're thinking, that the common complaints I've heard is that good that forgive me, I'm mixing up names Now. Facebook is really pushing people who were using Facebook in a business way to pay for their right to use it and they've changed a lot of things that you used to be able to do to promote yourself on Facebook for free. They now really push you to promote and because they want you to be able to buy ads easily. Asking for credit cards when you set up the page is a standard part of that process. I honestly, I'm not sure if that's now an absolute requirement. It didn't used to be to set up a page if you have to have a credit card to set up a page. I haven't seen that, but it's possible that they've gone that far. Go And then we had a question wanting to know, Are you gonna talk about the, uh, turning YouTube into a business and getting paid? Yeah, so tomorrow in the YouTube segment and we'll have a whole segment on YouTube. Great. I will talk, and I will also really draw from some of YouTube's best practices about what gets people to the level where they get paid because anybody can set up a YouTube channel that's free. Anybody can. Once you've got that YouTube channel set up and I'll show you the settings for this, then agree to have advertising place. You have to consciously choose that, though. If you have a YouTube channel and you've never activated the advertising part, you're never gonna make money on it. Once you activate the advertising part, then you you have a choice about whether the ads come up before your video or they just show up in text on below. There, three different types of ads you can choose to turn all three on, or any one of those three as soon as you turn on those ads. If you get enough traffic that Google is making revenue from your videos, they will start sending you checks with your percentage of that traffic and it can add up. It really makes first years. And the way Aaron is using posting to YouTube and then promoting that on Facebook. Twitter, Pinterest, etcetera, really is the best practice and the same with blogging. Every time you blawg, you want to share that across your social sites. Every time you update YouTube, you want to share that across your social sites. Definitely want to use all of those things to feed each other. Great. And Durant wanted to know. Is there a work around to negative feedback in a business oriented Facebook page. Sometimes on their page, the feedback is not applicable to the business, and they haven't found a way to eliminate them. You know, I guess there are a couple answers to that. One of them is It's really hard when you read something negative on the screen, not toe just kind of that pit of your stomach reaction like, Oh my God, somebody didn't like what I posted or somebody posted something about me and it's not fair. That's not even in legitimate critique of us. I think one thing to remember is that we all take that stuff more personally than most people intend it. And in a funny way, having a little bit of critiques on your page and a whole lot of positive gives you more authenticity than if all I see is positive. So even if you could remove every negative comment about you on the Web, it's not always the best thing to do, partially because it lends credibility to the positive comments that there are some negative ones and partially because, and this actually comes from Serena, I showed her page earlier She was on a ah panel talking about social media once and for the first time I saw her speak and she said, I love it when people critique my clients on social media and I looked at her like what? She said, No, seriously, because people are quick to critique and slow to complement. And a lot of times, if you get a critic out there and you've already built up a good base of supporters, your supporters will rush in to compliment you and to make up for that, And people would never have posted something wonderful about you will feel drawn to do it. Sometimes a little bit of negative actually brings out a lot more positive, and a little bit of negative actually gives more credibility to the positive. That said, if it's all negative, you might need to bring, I think your business practices or the use of your page or the audience you're targeting. Thank you course. Good questions, though. How you guys doing? You know, the lunches over the chocolate comes out. It's time to throw chocolate of people in the room. You know, I haven't had any lights yet. Let's see Jimmy ready. All right. Into the computer. I'm gonna do that one more time, like, yeah, you just a little too far away for that. Um, maybe if I throw this debris where you throw this to him, we're gonna We're gonna tag team this. Throw that too. Yeah. I gotta work on my aim. Jim, Pay attention. 30 yeah. He's doing three jobs at once over there, you know. Thank you. Thank you. Um, I am known, and I'm sorry. In the internet, I still haven't found a way to send chocolate through the internet. But when three D printing allows me to print chocolate in your living room, I'm gonna be all over that. Great. Okay, well, a la la Love you. I love you, too. I thought this was a wonderful, um, social media design. It's the KPCC is one of the public radio stations in Los Angeles and l. A. You know, it's just a wonderful, playful thing, but was communicating with their social media person recently because we're starting to have this problem of things overlapping. Now this one's not so bad. I can live with the fact that on the IPhone, there's that little corner of an overlap. Maybe she could move it over a smudge for that. It looks great on the desktop. Looks great on an IPad, a little bit of overlap on the IPhone. But when Twitter redesigned recently, and this is just a sneak peek of what you'll see this afternoon, look at that. So what's happening with the Twitter redesign just to give you a warning is you see how that profile photo it's their logo is on the left and you see that? But then we're on an IPod, and what they do, they move the profile photo to the middle top. Twitter has made it almost impossible to create a really good design that has text or any kind of interaction between the profile photo and the main image because it repositions its profile image so dramatically, it is the hardest of all of them. So this is what she did she just redesigned it with. So I sent her that screenshot. I said, All heads up. You know, this is what's going on. And she said, OK, here. Beautiful image works great. This looks good on every device. It kind of breaks my heart because I love the Maybe there's still a way to work around this. I'm gonna show you, um, some Twitter designs that actually try to take advantage of the positioning of that and still have some text on the screen and everything else. But it's a challenge, and it's a challenge to if you're trying to have a consistent design across different devices and then different profiles and then the profiles a lot of different things. So just acknowledging that that's that's a challenge. But on their Facebook page, I really love what they've done. Just big, bold, clean letters across a nice image works really well in general. On Facebook, here's another best practice. This is from I n n is thing investigative news network. Full disclosure. I'm doing a little consulting with them, but they've done something that you could do on Facebook pages now, which is to add a newsletter. Sign up. This is actually a relatively new thing. And if you think about leveraging all of your different ways of touching clients, all your touch points with clients, email newsletters. Despite all the hype about social media and all the great wonderful free publicity, email newsletters still come back over and over as one of the most effective ways to actually sell things. To actually recruit things to actually reach people personally. So you'll find, you know, many social media experts. If you go to their site, it's a sign up for my newsletter. Many organizations still have these newsletter sign ups because it's so effective. So now on your Facebook page, you can actually integrate with male chimp and have that newsletter sign up right there. And they did a really nice job. I think of not only integrating that. So here you see the button for the newsletter group. You click on that, you get to the page where you can sign up, notice how they're saying every Tuesday at three. The best stories. The week. Oh, with your coffee. This doesn't just I sign up for the newsletter that says you'll get the best stories of meat to go with your coffee. That's very vivid. It's very I see myself taking a coffee break every Tuesday afternoon, three and looking forward to getting this email from them. And if I work in the world of news organizations and they're really focused on these hyper local news startups. They've got a really loyal fan base of people who need their help. This is a great way to announce that. So just because you're using a Facebook fan page and you've got your audience that way, it doesn't mean you shouldn't be tying in other elements of your campaigns like email mail Chimp. It's actually still in beta. It's a very new feature. If you go to the mail chimp website and you just you can Google. How do I integrate Facebook with male chimp? I'll show you a couple more screenshots about how to do it, but honestly, they have a short little video there that walks you through it that I won't try and compete with. And because it's in beta, it's one of those things that's very likely to change Very soon. They may make some minor adjustments, so knowing that this video may be available for longer than today, I will tell you about that. This beta integration between male chimp and Facebook page is a great innovation, somethingto watch and probably something to learn from Milton. But basically a couple tips that I learned setting this up on my own page when you're setting up the mail chimp group, you have an option to put the label in, and it's a little bit strange because you set the label that's gonna show up on your Facebook page on the mail chimp age and I'll show you what I mean. So here I'm on male chip dot com logged into my email newsletter account with Male Trump. I have chosen to integrate with Facebook. I've chosen the page I want to integrate. And part of what? You have to do this on mail jumpers because you could set up mail chimp with multiple pages as well. I've chosen which list I want any subscribers to go into. So ah, lot of a serious mailing lists have multiple less maybe have one for people who buy my books and another one for people who I know more personally. Another one, for people have come to my classes so I can choose if people sign up on my Facebook page, which of those lists? So I want them to go into. I can choose what design style I want, and then I can put the information that I want on that tab, and when I first did it. I put get Janine's tips because it's on a kind of good get you needs tips sent to your inbox, right? And studies show that the word get is really popular by people don't like that Word free actually turns a lot of people off, but get we want to get things, So that's really strong word. I should use the word get. And then I went looked at it and it's cut off so short. This is what it looked like. It the bottom my page. Get Janine's, huh? Right. So I went back and I changed it to needs tips for you so that it would fit there. So it's a little confusing because you have to go back to that Milton page and edit it there. But when you do, it automatically updates on Facebook. So again, their videos really good. But the one thing that might be worth reinforcing, and just to show you is you set it up there, and the text that you put here on this label is the text that appears in that little icon or under that little icon on. And it's also the text that appears at the top when they log in tow. Actually fill out the form when I'm showing here is you also have the option of how that form is designed. If you use mail chimp very much, you probably have set up a male subscription form in male gym that has your look and feel or the design that you want. If you have, you can choose that to be the design on your Facebook page. If you choose Facebook esque, then it will kind of look like Facebook. So when you click on that little icon for the Janine's tips, if it were set to Facebook, ask this would look like this just a standard clean form. When I switched it over to use my layout, it brought in this design that I had created on Male Trump just very elegantly, very effortlessly. I just know I've already created form for have that one and Boom. This is what shows up on my page now. So when you click on that, it looks like this. So you have a lot of design control. We have a lot of options, but because so much of it has to be done on male chimp and not on Facebook. It can be a little confusing when you first set it up and because it's in beta, there may be a few changes, but it seems to be catching on. I think Aaron has done this. I just did it. The group I n in that I showed you. It seems to be a trend to start capturing that. What's the other reason that that might be useful? What's the problem with Facebook owning all your audience? Facebook owns her out. You don't have that direct relationship with them. So if you can start migrating some of those fans from your Facebook into your own mailing list, then you have a much stronger personal relationship with him. You're not dependent on Facebook. If Facebook somebody decides to charge you for more things. You haven't alternative nothing against Facebook, but I think the more you could have that relationship directly, the better your served as a business person. So I think that's really worth doing. So again. Just go to mail chimp or just Google. How do I integrate Facebook with Male Trump and you go right to this really well done tutorial on their site because I never like to recommend one product without at least acknowledging that there are others. Mail Chimp is a very popular mailing list service. Constant contact is another one. There are many email newsletter services, constant contacts, probably one of the best known, and they do have a Facebook app that you can integrate. It's a little different how it works. One of the reasons that I like mail Chimp, this is the Milton Page is up to 2000 subscribers. It's completely free. So until you get pretty big with your mailing list, you can use mail chimp for nothing once you get bigger than they'll charge you for that, all of the others that I know of start charging you from the start. Usually in the serve 10 to $20 a month range. But if you want to experiment with it with no investment mail, chimp seems to be the place to do that. I believe in the free being model. Okay, Anything else about newsletters, mailing lists, integration? Definitely a bus practice Moving forward, Um, question from the chat room. Sandra M. Would like to know in this. Do you know if this confused with constant contact or razor's edge, or only with male chip. So, as I just brought up, maybe right before, she asked that constant contact does have a Facebook app. Okay, I haven't explored it as much, but I did want to point it out. So if you just Google constant contact Facebook app, you will find an option. That constant contact is making available to work with Facebook. I haven't tested it is thoroughly, but it's definitely there. Excellent question. And like I said, there are a lot of other services out there. If you're using a different mailing list servers a Weber or there again benchmark many, many others. I try to be agnostic. I don't work for any of these companies. I always try to find what's the best one for my students these days, but that often depends on who you are and how you use it. Mailing list services tend to charge differently. Some charge once you get to the point that you're really paying for it. Some charge, based on the number of people on the list, some charge based on the frequency that you email them. So if you send out a lot of email to a few people. You may be better served by a different service than if you send out, you know, once a year to a really big list. So make sure that you compare the cost of the service based on how you think you're going to use it, and that may help shape it. Similarly, some of them will do automated mailers, and some of them won't. A lot of people like to set up that when you first subscribed, you get a Siris of three emails right away and then maybe get one at a time later on. And so they're different services at the different options. But integrating it with Facebook definitely a good idea. And I suspect we're going to see more and more of them do that. So if you use a different service, just check and see when they had the Facebook options. Thank you. Of course. Another thing I see a lot of people do with pages that I think is really kind of a cool best practice on something that's a little different from pages from groups and profiles is the ability to create events. So again, if you just go to Facebook and look at how do I create an event. You'll find the instructions and trying to figure what Oh, right, cause over here is where you find this. So and here's another thing that somebody asked me recently showing a screenshot of Facebook. Here I am switched over to my Facebook page, not my profile up above, and you notice down here these these things show up on the left. Similarly, when you're looking at your profile and you click the home button, so you're seeing everybody else's post. There's all this stuff in a column on the left. That is not what everybody else sees. That's what you see. Your left column is unique to you. Log in. It's your options, not generic to everybody. So just to be aware, because somebody was asking, does everybody else see everything that I have listed on the left here? No, that's just for you when you're logged in. But this is where you will find the events option if you want to create an event if you notice here, so I'm choosing the events option and then it gives me the option to create an event and then once I've created that event, I can invite people to come to it so I might have Ah, particular promotional events, A particular educational event. This is a nice way to drive traffic to a page we were talking about. How do you get more engagement? So some of the features that are available, like events that are not available on profiles, can really help you step things up with your pages and I'm gonna show you a few Facebook examples. And so this is again about inspiring you with ideas. This'll is a client that I worked with for a long time. Ex Beatle, scientific animation. They do this amazing mix of art and science. So if you're doing something that works at the deepest level of cells or genetics or something like that, they can bring it to life visually. And because of that, they have just extraordinary images like the ones you see here. But they created something that I think was a really smart promotion recently. And they are doing a nice job of promoting on Facebook, which is to give people desktop background images. So if you're really geeky and nerdy and you want these scientific images as your desktop background. They have a huge collection of them on their website, but they're starting to put them up on their social media site. And I think this is really smart because it gives me a reason to go back to their page and see what's the cool new desktop background this week. If I want to change it and kind of, you know, show off at work or show off with my colleagues that I'm nerdier than you are, I can go and get a new of background every month from them. And that kind of regular bringing people back could be really helpful. Yeah, I'm kind of plug in that they're using Teoh, make the download available then, or is that putting actually on the page, you can see what they're doing. It's basically a page that they created under a tab, and then they've illustrated that the way they wanted. They put a set of links to different sizes, so the same way you can design any page under those tabs, they've designed this. I don't think there's a download backgrounds option. It's kind of something unique that they've done, but they're basically just taking advantage of the ability to put anything you want on a page behind. One of those tabs, designed it very nicely and then use it to link back to their website to drive people. So if you click on this, you go to the our work section of the ex Vivo website, and it shows off their work on def you want. If you really love their backgrounds, goto ex vivo dot com or exe tivo dot net They actually both the Orioles and you can find a whole collection of backgrounds linked from their front page. So, yeah, I know it's just a simple page that they created from within their page. Um, I'm assuming some knowledge here. Maybe I should back up for just a second. These sections down here, you can change to whatever you want on a page. If I go back to my own page, you'll see when you're logged into your own page. You can click on this button here, and you can add more and customize them as you see fit. And so if I click on this plus sign, you think I could have videos, notes, reviews and all kinds of APS And within these APS there are many, many options for things that you can add and build into those so you can spend a lot of time exploring that. And you can build up those tabs in a lot of ways everything from linking to your other social media sites, which is a nice way to tie it all together to creating a page like that and linking back to your own site from within it. So, good question, though. Okay, So, yeah, there's links back to there are work section on their website and then drives people to see more of their work. Another interesting case study that I found in social Media is Beverly Hills Porsche. Full disclosure. I don't drive a Porsche regularly, but I have driven one for fun on occasion. Oh, I think they've done a nice job with their social media page, their Facebook page, and I think they've done a really nice job of these tabs. Um, you see, they have photos, the dealership inventory, what's available, their instagram links. They've gotten quite a bit of love for a local dealership there, really using this page pretty effectively. Um, of course, they link back to their main website from there, but I think this is a photo of me, um, at an event that I went to that they hosted. My husband did a case study on how they were using video to sell cars on one of the things that's kind of interesting is the marketing director at this dealership. Really smart guy figured out that in order to sell a portion, you usually have to convince more than one person to buy it. That is. Husband comes in and wants it, but first wife has to approve it or vice versa. Right? Often it takes two people to make that decision. So he figured out that if he did videos of the cars and sent those off to the spouse, he didn't have to wait for the spots to come in or send the car on a expensive truck to go somewhere else to be seen. It was a very early adapter of using video and YouTube, very cost effectively to help people that are understand cars. It's just a smart best practice, but this photo is from an event they did. If you really want to drive buzz and get people interested. They let people come and test drive their cars on a race track. And it's a regular event. They do all over the world. And what was really smart about it? Waas There was not a sales person there. There weren't even heavy marketing people. But there were lots of opportunities to take photos and share them on social media. And I am guilty of helping promote their brand because, well, I'm guilty of wanting to look cool. Besides, like, car had a lot of get up and go. Uh huh. So yeah. So this is this kind of in person events, and sometimes we I think we forget when we're doing stuff all on social media that everyone so inviting punched a bunch of people to meet you in a bar from your group. Hey, you know all those great people who have been in Aaron Manning's group all this time? Maybe she should have an event. Use that nice Facebook event stuff set upon event at a physical location, bring people together, and now they can take pictures of each other, share it back, and it becomes this nice social media loop. So Porsche was really, really smart about that