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Case Studies of Stellar Content

So now to talk about some case studies of stellar content, some ways that people are using social media really effectively. And I'm not just talking about big brands. We're gonna be talking about actual human beings here. Um, toe, look at Look at what people are doing. So first I want to talk about Facebook and my friend Becca. Becca Tracy from the uncaged life. You can see her. You are l here she is a business coach, and she has a Facebook group for her community. You look here, you can see that it has 3910 members. So this point, that group runs itself. But that is 3910 human beings who know that Becca's group is where they need to be spending their time, who look to her as the expert for living your own cage life for having a business that is location independent and represents freedom. Hey, that's telling the story of her brand, right? Do you see how that's building that? This group is for members only, and it's free. Head over to that website, the uncaged life dot com slash commun...

ity, to join side to an opt in. My Facebook group is tied to an optimum because I want people to get my newsletter to Because remember, I'm not just trying to build my community on Facebook, because what if Facebook tomorrow decides? Yeah, you could be in a facebooker, but you have to pay $10 a month to be in that group. Are people going to do that? I don't know. Probably not. So by having people come on my newsletter list first and then giving them the invitation into the group, that's the way to make sure that I can still give them the content. One of the thing that works really well here is the Becca has very clear guidelines. I'm sure some of you guys have been in Facebook groups before, and it just becomes really promotion E. And you're like, this is stupid, and then you leave that. So Becca lays out really clear guidelines here, but she says we have a number of rules to keep things in check. So this doesn't become one of those groups. That is all promotion and no engagement. And she goes on to list her rules, and they're very specific cause she wants people to know. Number one. I'm running the show. This is my house. You're a guest in it and you can promote yourself on Friday, there will be a thread. But if all you're interested in is using my group to facilitate your promotion, it's not gonna fly right. So Facebook groups are great way again. There are a great way to connect. They're a great way to facilitate conversation. There are a great way to come support community building. But setting up guidelines is really important. And if it's just the beginning of this boy, Becca's group really runs itself. But in the beginning, you really need to be in their encouraging engagement. So maybe Andre, if you want to start a Facebook group, maybe this is something I do for my raise. Your hand. Say yes, Facebook Group. I know that on Monday I'm going to give a prompt How are you gonna raise your hand and say yes this week? And I know that on Thursday I'm gonna ask if anyone has questions about that weeks podcast episode and I'm going to go into Edgar my social media management tool and set that up toe happen automatically, so I can still respond. It's not that I want to be checked out, but it's that I don't wanna be spending my time doing those details. So now we're gonna talk about a couple of people that are doing great things on Twitter. And if we could move over to the web, that would be great. Thank you. So this is this company called Creativelive, um, that they have 146,000 Twitter followers, so, you know, well done, creativelive cause I would guess that one of the goals of their business is to make sure that as many people as possible know about creativelive. Right. So I want you guys to look at what they're doing here and how they're using their content. So first or just be looking at their tweets. So they have information here. Look, this is just an article from a photographer magazine about some instagram news coming up that Rachel might tell us about later. This is probably something promotional. This is one of their students. Hey, Jen, Were this happening in real time? You guys, this is like a live TV stuff. This is Jen there supporting her there. Retweeting people. It's not just by this by this by this by this. By this, it's also them showing how cool their program is. Look at what our classes helping Jen do change in her life, not saying it's so different right than saying our class will change your life, right? So you want to show you want to craft the story instead of just telling people what they what you think they need to know because I may not need to know right? And we're all shouted out. That's a great way to get above the noise of the Internet. I also want to point out here that their tweets and replies column they reply to a lot of people. They're really engaged with their audience because this is a priority toe. Okay, not saying that everyone, if you have Twitter, that you have to be this engaged with your audience. But if one of your goals is building a community and helping people feel really welcomed, so they're gonna tell your friends about the valuable resource is they're getting from Creativelive because it changes lives. This is a good thing to Dio. See how that works Oh, my God, that's tweet that I said about earlier. Do you guys realize I forgot that I did that tweet because it just happened automatically. Thank you. Eso Paul Jarvis. I don't know if you guys know him. He's great. He's a Web designer. And, um, he writes really rad articles for anyone who does freelance type stuff is sending these letters. It was really like my favorite newsletter. It's one of the only ones I read. You can, um I think his website is paul Jarvis dot com. Um, he does a really great job. Now. He's a He's one person. He's a one man show, so he's not creativelive right. Creative life might have someone who's job is social media. Paul Jarvis is a person, so his job is social, media and accounting and I t and design and human resources and blah, blah, blah Um, that we all know. So here he is. He's talking about his free email course, delivering value. He's funny. It's stiff. Kobe and smile and good looking. I mean it iss right now, Um, eso He's clever. He's interesting. He's teaching a webinar. This week, he's showing something that he wrote that medium tweeted. It's legit to be tweeted out by medium. It's legit tohave medium, promoting something you wrote So you can share that without saying I'm so legit. Unless you're me. And it's part of your brand to be a little bit funny and say I'm legit, right? So you can do that, too, if that's the story you want to be telling. And then again, Oh, wait, I'm doing this wrong way. I wanna look at Hiss, tweets and revise. He's talking to people that timing Arianna Huffington treat an article I wrote That's legit. But he's having conversations. He's engaging in conversations with people. So any questions about that we're gonna do win in store and want to put anything on the Twitter Facebook for now. No, it was a question from the chat room. Yeah, um, somebody asked in this calendar doesn't mean you only post once a day every month. So for me on in, this is I'm using this example for my instagram. So for me on Instagram I post I try to post twice a day. But one day, every day at the end of the day, I do these inspirational post IDs It's a year long project that I'm doing, and you guys can find out about it at Tiffany Han. No instagram dot com slash two that Tiffany Han if you're interested in following along so I only need one more piece of content today, right? So you can if you want a post twice a day on Instagram than you can do that, that's fine. And then I would just make on the calendar the way it's set up on the bonus. Is there space for one post today for two platforms, But again, you can print out as many as you want, so you could always dio have this just be instagram to do another one for Twitter. However you want to split it up, you want to just do one post today? Yeah, Oh, yeah, I think that's totally fine, and we'll get into a little bit more of that, you know, if you want to really grow your Twitter. One post today is probably not enough to do that, because again, we talked about how Twitter moves a lot faster. If you can definitely do good things on your Instagram with one post today, I just don't want it. My my feet to be all posted because I'm not just selling. I'm not selling post its I'm selling. So I need Teoh really talk out my other business. So that's something to to remember that, Karen, you may not want your feet to be all jewelry because there's more to you, you know? And there's more to your brand than just that. So I want to talk about a couple of, uh, brands that are really killing it on instagram, which is my favorite. And this is Bando and Bando is a company that makes accessories. They make tech accessories. They have hair bows and agendas and planners Their brand there a design house specially specializing in gifts, hair accessories, tech and fun. So, Andre, are you gonna buy Obando planner like no anytime soon? Maybe not, but you might buy one for your knees for 1/15 birthday, right? They have a very, very clear demographic. And you can tell it this is a screenshot of their instrument last night, you know exactly. OMG OMG OMG OMG! You know exactly who this is for so you know very quickly if it's for you or not Great that's what they want because they don't want the wrong people following them. Right? So one their their bio is great because it tells you exactly who you are. And then they say, Tag your picks hashtag Bando fund and be a part of the Bando girl gang. What do you get for tagging your picks up? Probably not much. Except you're part of the girl gang. I want to be part of the girl. Getting that sounds fun. They have fine. Oh, India, right? This is how they get their community to engage and people are using their company name in the hashtag. Now, in a way that's manipulative, but in a way that's building community because people probably search a hash tag on her like and are making friends and Oh my God, you too. Me too. Me too. So there. Facilitating that and deliberately there. Company name is in the hashtag and no one else is called Bando. And I see people because I'm very familiar with this brand because I love it. I see people who I know tagging it and I'm like, Yeah, Bando is awesome. I also think it's really important. I want to point out to you in this. This is the beginning of their grid Onley. Two out of these six products are theirs and they are a product based business. What they're selling is fun. So what I want people to invest in is fun. I, Tiffany Han I want people to invest in taking action. Once you're invested, I'm gonna help you get that. Do you see how that's a different conversation than by my thing? It's Do you wanna raise your hand and say Yes. Awesome. Dio awesome! Guess what? I have this thing that's gonna make it so easy for you. It's called 100 rejection letters. Let's talk, but you're already invested. So I'm not just throwing stuff out there, right? We're talking more about the why we're talking more about the big picture there. Why is that? They want people to have more fun. Life is boring. Come on, let's have some fun. So this is one of their photos. A screenshot current mood Ice cream, right? It's very Their pictures are good, right? Snap v Obando Girl Bando Girl Gang member Miss Connie. They feature of error their fans. This says two things. One. It makes their fans feel awesome cause I love the Bando Girl gang, right? But it also gives people incentive. He's a hash tag, and it gives them incentive to use the hash tag with really good photos. Because I know that if I take a really cute photo, I use the hash tag. Bando, my post it and Bando has 237,000 eyeballs on their INSTAGRAM account. And I would like 237,000 eyeballs on my INSTAGRAM account, too, cause I'm being strategic about how it can help me for my business, right? So it's it's a bowel that added value. It's not about do this for me. It's about saying we're building community and we're supporting each other. This is another post from them. Anyone else in love with these many erasers from die? So this has nothing to dio with what they so this actually you could say this is a competition because I'm sure Obando cells adorable racers or something similar, right? But it's fun, and it's on Brand and people who love Bando love these erasers. Any questions about this? So the whole or what I've heard is You know, you don't want a link to other things because you don't want to pull people off your site or your property. Um, and have them go outside. But that doesn't apply here because it's more about the community, the community as a whole. Yeah, I think. I mean, I have heard that a lot like publishing. So, like, where The kind of work that I do. It's like a right look, the hot linking out of stories. That was kind of a no no. Because then you're, you know, you're asking You're making it easy for your reader to go somewhere else, and I think it really depends. So I think that for publishing, if you are publishing on like a magazine, let's say for real simple they probably want to really encourage people to stay within the real simple content. So if there's something else relevant to share, it's probably gonna be another real simple article. Right? So I get that on sales pages. Yeah. You don't want to like out. You want to keep people on your side, but for social media? Yeah, link it out, man. Because what that tells me, Remember, we talked about how you want to engage with people and build a community and build establish relationships. If I tweet some her instagram something that Rachel does. And I'm like, OMG, I love her. Even if I don't know her, she's gonna notice. And if it looks good, she's gonna notice that too. She might check out my account, maybe Like, is this Tiffany home first? And I want to know her. She looks interesting. She might follow me. I leave a couple comments over the course of a week that are interesting and thoughtful. He may see those. She might come to my account and leave a comment. All of a sudden, we're having a conversation in the comments of Instagram. And then when I e mailed her a week later to pitch her my idea for a guest log Siris on her blawg. She's gonna read that email. So it all do you see how that all comes together? So in social media, I think that you can do it strategically, right? That's a magazine. You don't necessarily want to tell people to go read other magazines, but maybe there's an author who wrote for you who wrote a really compelling piece on their own site. So that points back. It makes you look good. Look at how awesome our authors are. I can shout out for my clients, send them love. But it also says, I hope people do really cool stuff, but they love it cause it gets them a shout out. It feels good. My audience loves it cause they might get to meet someone new who's doing cool stuff that they didn't know about. And I love it cause it feels in a square and I love my clients. They're the best, so it's all a big win.