Lessons

Lesson Info

Develop Your Social Media Strategy

So now we're gonna talk about creating content. I'm gonna bring one of you guys up, Teoh, make your own grid, and I'm gonna go through this. I want to leave a lot of time to talk through the hot seat. So we're gonna go through this pretty quickly as I talk about the different kinds of content that you can create in the different considerations to make. I want you guys to jot down ideas. I want you guys to be brainstorming, and I want whatever these ideas to come to you. I want you to try to capture them. Because if you come up with 10 ideas, that's 10 different possible categories of content that you can have, right? We're gonna be solving here. The question of what do I say? This is the last piece. We know what tools use. We know what story you're telling, but what do you want to say? Remember that it's all about building relationships, right, Rachel? It's all about delivering value to her community. It's all about her blog's readers having somewhere else to get this really fun, easy,...

inspiring content. That's the value that she's delivering. That's how she's building relationships. And I do have because we weren't able to cover all of this content in the class. You do have this extra little piece. I want to make sure you guys see it making friends online. 101 So this is a question that I get all the time is how do I really connect with people without being gross and without being a stalker and without being a creeper online? So we put together this really fun guide making friends online 101 for you guys, and that's gonna be in the bonuses. Eso don't read it now, but read it later. Um, and now we're gonna just talk through some content, best practices. I'm gonna go through it for the bigger accounts. Facebook. You want to ask a question and you want to encourage community? Remember, Facebook facilitates that conversation. So ask a question you want to use an image to incurred. Sharing people are a lot more likely to share a pretty graphic, then just a text post. So what you want to do is if you want them to share it, make a really good looking graphic and then include your link and the caption. And when I got deliberate about my block post graphics being good, my Facebook shares went up way, way, a lot way alive like this. If you also love ice cream sundaes because with the way Facebook out Facebook's algorithm works, is that the more engagement you get, the more people who are likely to see your stuff. Twitter make your tweets short enough for Retweeting, right? Whether you get 140 characters. But if you're hashtag, is that Tiffany Han? That's what 13 characters. So if someone's going to retweet it, they're gonna have that if the Hon and Rt. So that's 15 nish characters, right? So I might want to make my my content 100 characters. Have you ever tried to retweet something? But it doesn't fit, and then you try to, like, fix it, and then you're like, Why bother? You want to make it easy for people to share your content? Use a Twitter size graphic so they're different sizes for each social media platform that are best. One great tool for this is Camba C. A M v. A dot com, where they have guides templates for each of the social media and they're free and you can use them and then plug it in and edit your photos within a Camba C A C A M v a. Like canvas with Alka asked. So that's a great way, and and their studies that show the tweets with images, which is a new thing. Twitter's doing get shared a lot more, and it could clicked a lot more in a meaningful conversation on Twitter. But you want to respond to people quickly. So have Rachel posted a tweet three days ago and I respond now. It might be maybe, like, Wait, what? What was that about? Right. So remember, on Twitter, everything was fast. So if you see that someone is tweeting immediately, just tweeted and it's someone that you want to have a conversation with respond because they're probably so their desk. Then they're gonna respond. You and you're gonna respond to them. They're going to spend you know, all of a sudden, your twitter friends with Martha Stewart. Cool, right? That's the beginning of building that relationship in Latin instead of her coming back to her desk three days later and seeing your response and being like, oh, That's nice, but I've moved on. Use hoot suite for stalker list. I showed you guys how to do that. The way that you set that up, you have go into Twitter and you set up a secret list. So people here on my podcast doctor list don't whether they're on that list, keep your list secret and you can then use food sweet to loaded up to make that one of your streams. Sometimes people like I've got a notification that someone's added me to a list. Is that just because I did it directly through Twitter it's because they did it in a public list? OK, yeah. So you have the option. Whether you use Twitter or Hoot Hoot suite, you create the list in Twitter on your account, and then you can add people to it. It's just another stream that you another scotch. And then when you follow, someone threw hoot suite. You can tell it to put them onto a list. Yeah, So if you do a secret list, people do not get the notification. They've been adding attitude list. That would be super awkward, wondering that when I saw yours is like I am I gonna cool people. They're like, Oh, my God. Yeah, you know, I mean, like, unless it's been a scary way, but no, on Twitter again, you can make your less private and people don't know they're on it. Yeah, you can also do public list. That's the thing. We you know, there's, I'm sure whole classes on Twitter Strategy Instagram. You want to stay consistent. And I saw the power of consistency with Rachel's, uh, feed photos that communicate your brand words and screams all about photos. If you hate photos and you don't like photos and you don't want to see things and you are a writer and you want words, it's okay, maybe instagrams on for you. You know your photos to communicate your brand words. Use a caption said Tell your story. You can tell a story in the captions. Figure out what your story is that you want to tell that example I used earlier of my dog. I want to post a picture of my dog. I can say all of my puppy. Isn't she cute dog emoji? Or I can say I've been busting my butt. I hate that this dog has not gotten walked in a week next week, taking her for a hike because we had both earned. It tells a very different story. Same picture. So by starting with the story you want to tell, right? I told you guys earlier how I could hold up the Tabasco and tell a story about spicing up your work day. I don't know, but it would actually, I could make it work. If you re Graham someone, this is just a best practice. Tagged them in the caption and in the photo because a lot of times the tags get lost because you don't see all the notification. So that way they'll know about it. And you want to give credit important Pinterest. You wanna optimize your blah graphics to be Pinterest friendly, And what that means is letting having at least one graphic on your block post where people know what it's about. So it's changing now. Social media is changing the way that we create content. So instead of just having a picture of a beautiful mountain as your block post, if you want to strategically use Pinterest to drive traffic to your blawg have on their what mountain climbing taught me about being an entrepreneur, right? Vertical graphics do better than horizontal on Pinterest. Think about your customer when pinning. What's your customer want? Gonna want to read Penn. Other people's content. Your Pinterest? You don't want it to just be your stuff and have some fun with it. Think about what you want to have to stay. When you're drafting your content, Bring it back to what are your goals? What are your brand words? Do you have any upcoming promotions or evergreen content to highlight? Right. That's what I showed you guys here where I know these are my goals. I know this is what's coming up. I know that on Wednesday I have a podcast promote. Great. So there is my post for Wednesday. Is there any evergreen content? That example I used earlier. If I want to sell my e book Great. How you going to do that? I'm going to do this, you know? And then you can pepper that in. Then is there Is there an opportunity for categories? So maybe I want to do one behind the scenes one a week. If you want anyone. Nature shot a week one like day in the life kind of thing, you know, because that can help me communicate my brand. So thinking about that and then leave some room for spontaneity. Have some fun with it. You know, if you're a creative live and you see a cute cupcake and you want a granite, that's a We like to see that too. We like to see the slice of life. And it's not just about being a robot. People want to see the personality behind it. So we're going to dio hot seat, and I am going to We talked about Instagram a lot. So I who's thinking about Twitter Facebook for a strategy was one of their platforms. Okay, so, Casey, tell us. But tell us what your goals are. I'm not for when we talk about because we can talk about well, either Twitter or Facebook. I've kind of been working on Twitter a little bit more lightly, but facebook is one that I don't understand as much. Or don't really understand how to use it as effectively. Okay. To target customers. Ok? Do you want to use it more effectively? Yes. Okay. Okay. Let's talk about Facebook. Okay? And I ask that Because I was feeling a little hesitation there of like, she thinks she should. Yeah, cause I'm primarily on Instagram because I have all the products stuff that I wonder if maybe the people that would be into my stuff my also be hanging out on Facebook a lot. So you want to do Facebook and Twitter because you get to Oh, well, see Facebook and Twitter. No, no, no. You get to total. You're telling me you're already using instagram. You see how it's a bad hot bad? Because I'm hearing somebody shows serious. Maybe. No. We're gonna deliberately focus on two platforms. What? I would focus on Twitter. I do want to focus on Twitter. Okay. See? Okay. We just took Facebook. All begins. So you're not gonna worry about Facebook for the next 30 days? Okay. Okay. You want to go on and ask them? What's your favorite macaroni and cheese recipe? Yeah, that's fine. But for the sake of your business were just instagram and Twitter. Okay? We're doing twitter. Great. What are your goals? So, for Twitter, I think I want to focus more on, um, like, connecting with other brands like bigger brands maybe some other companies that I don't want to collaborate with on product, okay. And eso collaborating on product, but also reaching out for making connections for press and block features. Okay, Products. Okay. I mean, I feel like that's probably the most effective way to use Twitter. Okay, So you are talking about connecting with not your customers, but like different brands. So, for example, maybe a company that makes fabric and you use their fabric in your products or a company that needs artwork for their fabrics over there for, like, a license saying operator. OK, yeah. See how we're gonna specific here. Yeah. So, licensing opportunities. And how many brands do you have some brands in mind? Yes. How many? Um, probably two or 30 See you in a connect with two or three brands now, 32 or three. Do you know they are? Can you tell me who they are? Can we say it out loud? You don't have Teoh nervous, but if you don't want Okay, one. Actually, when I have already reached out to and, um, this is Land of Nod would be one that I think would be a great Okay, great opportunity. I'm going to make up a couple others for you. For the sake of this exercise. West Elm and Casey's bags are being sold in West Elm already. So there's an end, Um, and like a fabric line, like doubtlessly cloud nine. Okay, great. Okay. And then for a press, Are there any, like, dream blog's that you want Teoh? Um, yes. So one would probably be cool. Mom picks, um another. Well, for like, a magazine would be, um, real simple. Great. And, um, now I'm losing. I can't think of another another's others design Sponge. Yeah, designs bunch would be great. It's the end of the way. This is gonna be the magic. All right, So, you know, these are the people that she wants to connect with, so she's going to spend a whole month connecting with these people. That's cool. So I would say for you 11 other thing to keep in mind for this is how you can make your twitter feed look really legit. Yeah, right. So it's gonna be and I'm thinking about this in terms of product categories, right? Health. And you block Casey once a week, and that's on your leaper people guess so. Casey also has a blawg like an inspirational blawg for small business owners. And I think that's a great resource because it's telling a story. What do your brand words for my products banned? Brand for the social For what? You're trying to be so happy. Modern, colorful, straight, happy, modern, colorful. So I think that it's really actually great that she has, ah, blogged that slightly separate from her product line because it shows that she's interested in giving back more than just making cool products that she wants to inspire other creative on for entrepreneurs to take steps to know that they're not alone. And we all need that, you know, And that's gonna do a great thing to be building that community. So what data you blogged? Um, Mondays Mondays. OK, so log. So we're gonna do block content on my day because that's gonna look really good to these brands, right? It's gonna show that you're not just doing content, and I'm also this is a little bit of an aside, but I'm also with the blawg reaching out for opportunities to guest post with other blog's. Right. Okay, do you have any goals with guest posting? I don't have anything this like totally concrete, but, um but there is one. I don't want to say who it is yet, cause I haven't written. It's OK, but there is one block that I'll be guest posting for has a better following that I do best. So you're also going to start a Twitter stalker list? OK, you're gonna put these people on it. Awesome. And you're gonna put all the people that you and a guest book for on it. I wrote a block post twice a month for paper and stitch for two years, which is how I found you, actually. And I found out about it on Twitter. I saw a tweet, and I said, Hey, I want to do that And I did it. So this is a great way to make sure those calls to action don't get lost. Right? So you're gonna put and then just start putting people on it. And so part of your strategy, it's gonna be content. But it's also going to be, I would say, spending 15 minutes twice a day, engaging retweeting starting conversations you don't need again Retweet everything they say. I just really wanted one or two so that they start to know you, cause people notice. Yeah, right. What else? In terms of content categories, like to post to Twitter, I definitely will be posting product from my website A and then posts from my blawg or maybe our archive posts from the block. Okay. So we could probably do to block post away. Yeah. Okay. So just kind of reminding people of past content from the sleeper Pete wallet. And I don't want to blow your feet up with your product. So I would say to product shots and maybe one fabric shot. Yeah, because one of the things she wants to is get her artwork license on fabric so she can show, maybe, like, fabric or like, artwork, Right? Yeah. OK, so we'll dio product one product to product three. So we're gonna do that three times a week. We're not very many grids left, right? How's this feeling Going? Good. Good. What else? What else do you want to do? To tell the story? Happy, modern, colorful. Um, one idea that I had was to also share content from other Either makers or the brands again. And so I have, um I mentioned this earlier, but I have Pinterest boards where I have pulled in that content already. So I'm not necessarily linking back to the pitcher sport. But I like I have this archive of stuff that I enjoy and some linking to the actual website, right? And just kind of highlighting. This is my style. And you're thanking them and all that and tagging them. And so I would say, because we're talking about Twitter because you could do more on Twitter. I would do that every day. Yeah. Oh, dear. Least two of those a day. Not at the same. Not like back to back, right, But schedule the mouse so that one's at two PM ones at 8 p.m. Then try the next one and see how many times during the day Because what I've been doing recently is just scheduling out, I guess, between eight and 10 post a day Twitter. I mean, do you think that that's overkill, or how often do you think is a good amount of time or a good amount of posting per day to Twitter? I mean, it just depends on what your audience engages with. Have you noticed a change in your numbers? Yes, it's gotten, it's gone up. And I've noticed another thing that I've been experimenting with this posting, like creative inspiration, like quotes and stuff like that. And that seems to get a lot of engagement reach feet, which also which kind of, like falls in line with both the leap Repeat blawg, which is kind of about taking this creative risks. And it falls in line with the happy, modern, colorful product stuff. Yeah, So I would say if a tweets a day works for you yet? Yeah, right. And these, you know, Twitter again. You can post a lot more, so maybe you take these different categories were coming up with and you are like, OK, when I apply these every day, but I don't think you need to do the original brand new content every day wouldn't be peppered in. You've got the retweets. You've got the quotes you have. The resource is then some of yours is going to be kind of off the cuff. Yeah. My God, I just saw this today. Listen, what I learned in Tiffany's creativelive class and another one that that I've been doing recently is I have been using periscope, which is ties in with both of the blawg and the products. Um, and so periscope automatically post to Twitter. Oh, I haven't sent to do that. Um, so that's that's actually been a very enjoyable, uh, it's like the new instagram for me. So it sounds like you're having fun with all of us. Yeah, and it actually sounds like you have a really good strategy in place already. Do you feel like this is helping you bump it out a little bit in terms of creating some consistency? Yeah, I think the consistency thing is is big. And for me before, I wasn't really thinking. I mean, I was just automatically pushing content from instagram to Twitter, and I just feel like it was like looking very stagnant when you it is just a lot of the same stuff. Yeah. So this helps. Yeah, to sort of think about it as like, this is the day for this that you know, the one things, everyone. One thing I would say for you in terms of all right, because that's a completely different goal than this that I have not like notice yet if that's happening. Yeah, you know, so still really new. But I just want to make you aware of that that again. It's maybe not about the numbers. And I think that sometimes having the numbers could make you seem more legitimate, which is great. But maybe, you know, maybe you wanna also think Okay, if there is a by product of this that I'm getting more people, what action do I want them to take, right? Like more followers as you as you grow your followers, What do you want your followers to dio buy stuff? So maybe there's, like, a reminder. Maybe you do a reminder here, sign up for my newsletter and get 15% off. Actually, the newsletter is one that I have not been. And I was thinking about that earlier today. I realized I have not even been asking people to sign up for the newsletter on Twitter. So s O. I would do that a lot. Yeah, especially if you're doing a post today. Yeah, I would do that like, multiple times a week. I'm not be opposed cause you're delivering value. Do do you do that with, like, a little discount code for your newsletter sign. Yeah, I do. Great. Yeah. So then do you have any questions here about how it's all gonna come together? Does this mean I know this is really quickly written, but I just wonder, likable, like for the newsletter. For example, Would that be something that would be appropriate to push every day? Because, I mean, if I'm fishing it at different times of day, I just wonder, cause, like you said, it moves so fast with Twitter. I've always wonder if you can do it too. Like if you're If you're, like, posting every five minutes. Obviously. But you can Yeah, I would say Figure out a way to reward it. Says not just science. Do you like discounts? Question mark with Jack. You want the inside scoop on all my new stuff with a link. So it's not Just do this and get 15% off, right? Right. But it's How else are you delivering about you, right. Want to see how somebody runs a blawg and makes bags all by herself and gets in west down because she's legit? I Yeah, that sounds cool, right? Yeah. cool. Yeah, and we'll keep this up. You take picture. Okay. There. I will just come back and watch it. Yeah, I'm gonna watch myself anyway. So you have any questions before you, But, like, don't forget about this. Yeah, I think. And this is something to that, Like just in the last week. I was I heard something and thought OK, what What exactly am I using Twitter for? Because I don't want to just be there just to be there, you know? And that's so key out of my vis Yeah, key. So and the people that you and a guest post for even if they don't take us post right now, start connecting. Yeah, add them to this list. Start Start promoting them. Yeah, star replying. Start thinking about that because then the collaborations happened. Really? Naturally. Rachel, I didn't send her a pitch blindly. Where is this talking? And I was like, You know what? Maybe fun. Yeah, we were gonna having a similar conversation today, so that's that's remember, it's about building relationships. Yeah, actually. Do you consider self a thought leader in your industry? Are you somebody putting information out about I Yeah, I would like I would like to be. You know, I try Teoh. I mean, with the leap. Repeat, Blawg. I definitely like the goal is to get people to start before they're ready and to do things that kind of scare them about starting a business, especially creatives, because we're so in our heads, you know? So, yeah, I would like that to be, because if you're putting information, I would like that. I'm not necessarily looking to buy a handbag. But if you're talking about that, I might actually start reading that, because it it's kind of relevant to my industry about talking about how how the process are, how I do it exactly. Yeah. Yeah. And he may not by handbag for himself, but he might buy a handbag or his sister. Yeah, right now, he might become again because you're planting these seeds of familiarity and you're letting people know I am the person to go to for this. And he might know you talk about the inside, look at building a business and he might have C might be a dinner some day with someone attack. He says, you know, love is we would love to feature someone who's building a business using Twitter. That's a nice It's absurd. And he might know. You know why it have. You do know Casey. Simply who? Casey decently dot com I do that all the time with people that I care about it. I'm like, I'm like, I should have to go find this person. Yeah, this'd is just using the internet to do that. So let's not forget about the the that human being right. And it's not you saying how can Andre help me? How can I get Andre to Retweet? May? It's about creating value, creating insistent, engaging content that people want to stick around with. Yeah, yeah. So that's really said you have questions about mapping all of this out? No, I think this makes it very digestible. Okay. Yeah, I want to dunk it up yet. So we're looking hat, the content ideas. We're looking at plugging in the milestones, and then we're gonna look at how it's all gonna work. Okay? Yes, I have. For you guys. There's a sheet here in your packets. Actually, in the beginning, evaluation worksheet. Where we This is what we're gonna look at at the end of the month. Right? So we're gonna do this and then we're gonna come back to because remember, no system is perfect. So what we're gonna look at for the end of the month, we're gonna look at our goals were gonna revisit with those work. We're gonna look at the results based on our very specific and measurable goals. And then we're gonna do that. Start, stop, continue. What worked? What didn't and what to try for next month. And these were really designed to be used hand in hand, because the plan is only is good as how effective it is. So we always go for the plan. But we never evaluate what's working. But this is how you're gonna then refine your strategy. Right? So, for you, Casey, if you get 1000 more followers, but you don't connect with any brands that didn't work does that mean that your month was worthless? No. Maybe you decide. You know what people are buying myself, and that's my new goal. Yeah, right. So you get to refine from there based on this strategy that you're implementing. How you How you feeling? Good. Good. Yeah. Ok. Do you have any questions, So I think this is a great awesome. Yeah. Okay. Thank you. Hey, Casey, do you guys have any questions about the strategy piece or do people in the chat have any questions about the strategy peas? Um, it was a little detail question when you mentioned the word consistency in regards to this calendar. Did you mean that you're just consistently tweeting every day? Or do you mean like, I'm talking about my block every Monday and people now expect that? And then every Tuesday, they're expecting, you know, this kind of content or both. More about that. I don't think you need to necessarily be like it's blocked. Those Monday you could write you can if you want Teoh. But you don't. I think that the like categories can be secret. You know, they don't have to know that every to show a picture of my feet or whatever. But it might be nice for my audience to know that on Wednesday they're gonna be reminded that I have a podcast up because they know that on Wednesday that starts to train them. But on Wednesday I do a podcast. So if you if you publish a block post like we did this for Casey. Her post flop on Monday. So on Monday, let people know that you have a block post new this week, right? But yes. Posting consistently in terms of how often you're posting can be really nice for people can let people know. Like Rachel for you. I bet if you went three days without posting on Instagram, people would be like, What? What? Are you OK? Yeah. Yes. I'm just taking the day off. Yeah. Any other questions about how to put it all together? There's a couple. Yeah, on the chat rooms. Um, let's see what? One person had a question about the goals on the goal assessment. Yeah, I'm sorry. Medical assist with monthly evaluation. They were talking about Twitter, but I think it can go across many platforms. Is, um what about your previous months goals? If we didn't, do we stop them, or do we integrate them somehow in the new goals? Like, do we continue them? It depends. Sorry. So, you know, in Casey's example, her goal this month of second contact with ease. Six brands. So she is going to decide at the end of the month. Maybe she connected with two. Was it worth it? Would that be worth it? Yes, that would be worth it. Would it make you want to connect with more? Yeah. Yeah, so she might decide. Great. That's what I want to dio. I might have a bowl next month to do some flash sales of Post its on instagram because when that be cool, if I can make money selling post its on in Syria, I don't know, maybe, but maybe I sell to, and then I can refine my goals based on that. So looking at this from, like, a holistic perspective of not like when you think about what worked, think about in terms of, like, what worked help you accomplish your goals. But like, what? Also did you like? Because again, the more that you like it, the more than your goals and what you're doing in your strategy resonates with you that's gonna resonate with your audience. Have you ever, like written a block post cause you need to write a block pose, but you don't really like it. And then you popped and then you're like, I'll spot, right? Yeah. So make sure that everything resonates and energetically, it all feels really good. Is that helpful? Awesome. Were there any other questions and then chat? Lily, Um, somebody was curious. They were. They wanted to know the ratio between pushing info on pushing products for sale. So the rule of thumb for something like Twitter is 1/3 of your own stuff, 1/3 of other people's stuff and 1/3 of like, engaging in conversation. So that's a good rule of thumb. Um, I think what I find for most people they need to talk about what they're doing more. It's so easy to promote everybody else, and it's really hard to promote myself because I didn't even know you could buy that. So I would say, for most people, talk about yourself more. It's not always going to buy this thing by this thing. By this thing, right? You can show some behind the scenes shot. You can show some process shots. You can show some works in progress. You can show a blawg shadow. You can re treat people like I showed you guys in the best practices, right? Paul Jarvis tweeted that Arianna Huffington tweeted about him. That's him saying this thing happened, but in a way that that feels really personal and really humble, right? So you can do it effectively without being a jerk. That's probably another class, Watanabe a dark. So, yeah, that's that's a good rule. Any other questions? No. All right, guys. Everyone feels good about how to make their bath and make the strategy and fill out their their calendar. Awesome. Okay.