Publish 1 New Blog Post Per Week
You need to publish one new article a week. Don't worry about Seth Godin, who writes a new blog post every single day. That's a quick way to burn out. Don't worry about writing something once every two weeks or once a month, 'cause that's not frequent enough. People will sign up for your email list, they'll forget who you are. And so you need to get into the habit of coming up with one new idea every single week, writing it throughout the week, and then sharing it every Monday, Wednesday, whatever day you wanna choose to share. So the next question, right, if I tell you, you gotta write one blog post a week, is well, what should I write? What comes to mind when you think about, if you have to write a new idea every single week, what would you write? Yep?
I would write a new episode or chapter to a serial story. So like I said, I was working on a novella, so I publish a piece of that story every day and keeping--
Yeah, you were telling me about how you're a fiction writer, and you'r...
e working on a novel, but you're also trying to grow your audience 'cause you wanna get published. You're working with an agent, but you need to grow your platform. Can you share a little bit, for everybody else, what you're doing and how it's going?
'Cause I think it's cool.
Yeah, so I wrote a novel, wasn't sharing it. It's still being edited and everything. Needed to build a platform, so I decided to write a, make a different character that can be enjoyed in just one simple blog post as opposed to diving into a novel. What I do is, I write about 350 to 500 words, so it can fit on all the social platforms very well and be snack-able, in one-to-two-minute reads, as I sell it. And each one, each post has a story I publish every day and it also has a broader storyline. And I found that a lot of new readers have come to enjoy it whether they are diehard fans, or if they're reading one story. So it's been really successful.
Cool. And what is the blog domain, what's the URL?
Yeah, it's robertmaisano.com.
And how do you spell Maisano?
Cool, awesome. Great, thanks for sharing, Robert.
So I love, I love that. And the answer to what should I write is, whatever helps your readers. Whatever they want. And I think this is where I sort of differ with other writing coaches and people in this space. I don't think you should write whatever you want or whatever you're passionate about. I think, if you need that for yourself, like, I'm a big fan of art therapy, but that's a journal, right? It's not a blog. A blog is more than just random thoughts that you had. It can start with that, but it needs to be, your blog needs to be the intersection of the things that you care about and wanna say, and what people need or want from you. And when we find that intersection, we have built an audience. So you need to think about this, obviously, need to test stuff. It took me months to find the right kind of flow of, not just how I was gonna say what I was gonna say, but what I was going to write about in a way that was going to resonate with my audience. So don't get too married to any particular topic or style. I want you to be yourself and ultimately get to your goals. So don't settle on something that's important to you, but at the same time, be flexible. I like what Jeff Bazos says about this. He says, "We are stubborn on vision. "But flexible on details." Have a stubborn vision of where you want to go, but be flexible on the road that's going to take you there. What should you write? Whatever's gonna help your readers? How should you do it? I'm gonna talk about how to actually write a blog post. How I recommend doing this. I think that most blog posts fit into one of two buckets. You can write a blog post about why something is the way it is. Or you can write a blog post about how to do something. I think this applies to multiple genres. You can try to stop me, maybe I'm wrong, but I think when we try to do both of these things at once, it's too complicated, too confusing. So when you write a blog post, whether it's a story, whether it has 18 points, whatever format it's in, you're gonna be arguing why, you're gonna be persuading people, or you're going to be teaching them how. And again, this can be implicit. It doesn't have to be step-one, step-two, step-three. It could be a story on how to not ruin your life, with a very subtle moral at the end. You need to first of all decide, is this a why-post, or is this a how-post.