Stress-Free Selling

Lesson Info
Expert Panel Discussion
In a constantly evolving economy, strong, dynamic marketing and sales skills are equally essential. John Jantsch, author of Duct Tape Marketing and the upcoming Duct Tape Selling, is ready to equip you with the tools you need to think like a marketer and sell like a superstar.
During this workshop, you’ll learn how to shift your thinking about the relationship between sales and marketing. John will cover ways to leverage customers’ dependence on word-of-mouth, personal recommendations, and internet research when making purchasing decisions. You’ll also learn how to build a competitive edge by positioning yourself and your company as an expert provider of a niche service. John will introduce you to the Sales Hourglass, a tried-and-true sales process that allows you to educate customers more clearly and effectively about your company’s unique offering.
This course will energize and equip salespeople, marketing professionals, and small business owners to sell more and sell better.
Lessons
Changing the Context of SalesBuilding a Beautiful Company: Culture
The Marketing & Sales Hourglass
Defining Your Ideal Customer
How to Create Your Ideal Client Persona
Map the Customer Journey
Content Creates Authority
Total Content Toolbox
Platform Essentials: Blog
Platform Essentials: Podcasting
Platforms Essentials: Public Speaking
Mining Social Networks
Top 4 Networks to Mine
The Social Media Journey
Building Your Sales Process
Apply to Your Business: Buying Process
Jill Rowley: Always Be Connecting
Koka Sexton: Building Social Selling
Expert Panel Discussion
Strategic Partner Network
Putting It All Together Part 1
Putting It All Together Part 2
Reviews
- I bought this class together with Duct Tape Marketing. While there were some gems of knowledge I took away from both classes, overall I felt that a lot of the info given was too overwhelming for solopreneurs and the presentation style feels a little draggy at times.