Targeted Marketing: Connecting with Non-Conformist Clients


Targeted Marketing: Connecting with Non-Conformist Clients


Lesson Info

Identify Your Own Story

Now we're going to boil it down even more and figure out how your personal life and your personal experiences relates to the people that you're trying to reach, and basically their ways that everybody's personal history connects tio these people that they're trying to reach because that's, why they're trying to reach that, could they connect with them? And they had some sort of feeling or some sort of, like, visceral reaction to this people? For me, coming to feminism was something that happened in mie and second grave, and I had a teacher who I felt wasn't calling on the women, the young girls as much as the boys and my mother being a genius told me that I should write the teacher a letter, and of course she thought that she would write the letter with me, but I wrote the letter myself, and I told the teacher that I did not appreciate that, that she was calling on the boys more than the girls on dh in the ensuing uh, I mean, I went to the principal's office and all that, but my mom ca...

me in and really advocated for me and was like, listen, if she was a little boy, you'd be like, great job she's, so assertive, but she's a girl, so you're saying that she's a little whiny brat and I came to feminism in that way and so all throughout my life, you know, then I was educated in feminism and then I had a professional career in feminism, so for me, being feminist is sort of an integral part and so when I started my business, I decided how my going toe I thought, how am I going to reach all the feminists that are getting married because there are a lot of them even though at first I thought it was the only one on day I decided to put a manifesto on my site that said I'm a feminist this is what I believe and I expected I'm from the south, so I expected everyone to just run in the opposite direction, but fortunately everybody else who was also feeling a little bit of tension between their feminist identity and the fact they're getting married. I got super excited on books we immediately so basically reflecting on how you came to whatever it is that's drawing you is really important and then we're going to talk about how you can take that internal connection and that in turtle meat a meaning and project it out into the world. S o if you've already thought a little bit about who your dream couple is or your dream inquiry, so what was that a gay couple at a farm so imagine you are meeting these people at a party and they're telling you I'm getting married, you know? We're engaged, we just got engaged, we haven't started planning our wedding, we're probably getting a photographer, and here you are, rear like I'm a photographer, but you don't really jump on them and be like, please hire me, you're perfect because that's like a little bit too much I've learned, what would you talk about that talk about with them at at a party? So maybe they're lgbt activists and you're really into that. So you're talking about the supreme court decision or you're talking to them about different parts of queer politics? Or maybe you really want to work with people who love to travel, and you want to talk to them about who you know, the best airline rewards program and how you can use your points to get a free trip to fiji think about the way that you would connect with them. What sorts of conversations would you be having with them? What sorts of things would you say to someone if you really wanted to be? Yes, their wedding photographer, but also their friend, somebody who they really connect with and then you're going to we're going to talk about how you can take these topics and these ideas and integrate them into your business.

Class Description

Not everyone aspires to the big white wedding you’ll find on the cover of the major wedding magazines. Find out how to connect with a more eclectic client base and reach out to folks who do life differently in Targeted Marketing: Connecting with Non-Conformist Clients with Carly Romeo.

There are a lot of ways to put together a wedding and even more personality types and preferences among the people who throw them. Find out how you can reach out and offer your services to LGBTQ couples, interracial pairs, feminist brides and grooms, interfaith duos, and other convention-bucking couples in this fun and approachable class.

If you are nervous about communicating across differences, don’t want to offend, or simply don’t know where to start – Carly can help. She’ll share some essential tools for staying authentic to yourself while opening up your business to wedding clients who do things their own way. You’ll learn how to be more inclusive with your marketing and confident in your communication skills.