The $250 Marketing Plan

 

The $250 Marketing Plan

 

Lesson Info

Styled Shoots Q&A

So now we're gonna do is we are going to get into q and a this is where I want you guys up into this point, we did some heavy lifting when they did logistics it wasn't all that shiny, but when we come back from the break, we're going to get into the full fifteen minute shoot. You will see the models that I worked with you'll see how things came to fruition. So on that note, there are microphones around you guys. So if you guys have questions and I knew that drew will be filming them from the internet as well. So how you want to start with cem questions from our online? I think that would be great if you guys have them, please take the microphone so that when we turned you guys, you guys are fully ready and all in charge. There we go. Malgor. Osha wants to know I made a wonderful connection with an awesome florist and a baker. But while happily happy with my work, they're not sending me any clients or leads. How can I make it easier for them? I wish that I could have sexual conversation...

in person, but first and foremost what I say without knowing and information is do not get into styled shoots or marketing shoots with the expectation that they will send you anything in return that is the biggest misnomer you must be the one to empower everybody and then you hope for the best from there s so often I want to ask how long did it take for her to her him to get the images to the team that's a big thing if it's taking you five six eight weeks to get images to your team chances are they're not gonna want to refer you because they know that they're probably won't get the wedding images from you if they refer that wedding for another six to eight two weeks that's a long time if you guys went through the the process of working together and the communication was poor it tiki three four days to respond chances are if they think it takes you three to four days to respond to them how much how much longer would you take for you to engage with your client's there's a lot of things that come into factor with this but if she did everything perfectly then it's not her responsibility to use them as leeds it's her responsibility to send leaves their way because oftentimes I've discovered that I don't get leads to other people until I send them to them first it's just kind of like the name of the game you have questions here they will take one I was wondering how you scout ah your locations do you do that in advance or aa do you bring the same kinds of lenses, the mathieu's or how do you plan for lighting and that kind of thing? That's great that's a great question. So I'm gonna answer. I felt like that was like two main questions. One answer the second question in a later point in time, I'll show you the gear that he used for the shoots when we come back from the break and talk about what I take with me. So thanks for keeping me on track, and as faras scouting goes, that really depends on the location. So for instance, I'm going to use the three photo shoots in two thousand thirteen as examples of the very first shoot that I shot. I was in ojai, california, two hours from or two hours more about and half two hours from where I live. I did not scout that location in advance except used google maps and zoomed in and noticed that the the layout I knew that there wasn't trees, and so I started to shoot slightly later. But on that note I was able to understand that we were somewhat in the mountainous range so that sunset proper would be happening earlier, because once the sun goes behind the mountain that's my son's at time, so these were things to take into consideration, so google maps phenomenal the second shoot that I shot in san francisco I had never shot in city hall so I arranged for my flight to get there early I arrived to the site twenty minutes before the clients were slated to I walk the property I felt like I had a good idea now the last shoot I had shot in that's in laguna beach I shot in laguna beach before I was familiar with the layout of the land and so I didn't have to get there early they're all different but it was all great thank you thank you for the question yeah qualls photo wants to know when you collaborated with other vendors how many images did you provide him with? I provided them with the full gallery so what what you'll see today from the photo shoot so who it's always disconcerting as a photographer they will show the images straight at a camera and this was like I know everyone's like well yes I know on dh when they first met when creative life first said this happened during the the thirty day wedding photography boot camp and we did so many sheets I think we did like almost ten shoot and they said we're going to show them straight in the camera and I remember sitting with the producer we're eating chinese food and I looked in and I was like I will never eat chinese food the same way again because what I'm feeling rite now is just nausea was like no no no no and they think and they said people need to see what you're shooting and then they need to see the end result and I fought it and at the end of the day they know what they're doing because when I see those images and then people could see the end they're just like and I got there's a lot of photographers and like if you shot like that there's hope for me and I'm like thank you but yes, you know I get it I totally totally totally get it um providing galleries so if you download the course of this particular from this particular class there was about eighty five ninety image is the person who donated the dress for the shoot the makeup artist we'll get access to the full gallery and the model will get access to the full gallery on watermarked they get the images of high res to use as they wish and I only request for photo credit when they use out in an online capacity. Is there another question here? So when you're blogging your style I shoot are you saying that their style I shoots when you're talking about them or do the this is like the night victorian group on creative alive you guys are asking questions that I'm going to get to so if I don't e I will address and this is a personal decision now, I have done it both ways. When I first started these marketing shoots, I would say I had such a great time collaborating with this person, this person, and then when I started realizing at a later point in time with I could use this marketing shoot to showcase who I was as a photographer, but who I was as a person and show you how I did it and why I think it's more effective that's a great question, I think what we'll do is we'll maybe do one more studio audience question unless I hear from my producer otherwise and then one more online if that's okay, so I think we'll probably go to online and if there's anybody here who has a mike alfreda so we're talking a lot about the shoot are stylized shoots essential for wedding photographers, god quick ends, there is no, you do not need a style I shoot to be effective or to be good at what you do, but I do think that there affect their wonderful in creating a larger portfolio, attracting what you want. This is why I started this inspiration having fun doing what you want to do, but no, you do not need to spend two hundred fifty dollars, to grow your business. That's. The short answer. But I think if you have it and you want to invest in it, this would be a very effective way to do so.

Class Description

Putting together a marketing campaign can be a daunting task, but Jasmine Star will walk you through each step of the planning, shooting, and execution process.

In The $250 Marketing Plan, you’ll learn how to find models, barter services, and produce branded imagery – all on a budget.

If you're looking to refresh your portfolio and get people talking about your services, tune in for an in-depth look at how to create effective and powerful marketing.