Turn Your Etsy Shop into a Sales Machine
Lisa Jacobs
Lessons
Class Trailer
1
Introduction to Workshop
04:30 2The Anatomy of a First Impression
15:24 3The Truth About Online Business
06:17 4Etsy is a Tool For Your Business
10:30 5What is Shop Cohesion?
11:56 6Common Etsy Mistakes to Avoid
13:52 7Product Photography Overview
46:09 8Your Product Photography Checklist
02:58
9
How to List Titles Properly
12:37 10Shop Cohesion Checklist
05:39 11Examples of Best-Selling Etsy Shops
22:32 12Get Your Shop Found On Etsy with Tim Adam
13:21 13Etsy Shop Critiques with Lisa and Tim
1:00:15 14The Etsy Buying Process
07:42 15Copywriting for Etsy
15:56 16Find Your Ideal Customer
13:11 17How to Stand Out On Etsy
09:04 18Find New Customers For Your Etsy Shop
20:29 19Intro To "Market Your Etsy Shop"
05:37 20The Etsy Marketing That Matters
12:56 21The Etsy Marketing System
26:44 22Your Etsy Sales Funnel
09:48 23Gain Exposure For Your Etsy Shop
21:54 24Why You Should Create A Marketing Goal
08:39 25What Should Be In Your Etsy Marketing Strategy?
04:18 26Build An Etsy Marketing Calendar
25:38 27Examples of Etsy Marketing Strategies
20:18 28A Facebook Strategy That Works
10:29 29How to Go From 0 to 30k on Instagram w/ Kara Benz
53:21 30Etsy Marketing Review
05:59 31Build Your Own Etsy Marketing Campaign
15:12 32Marketing Plans That Won
16:35 33Boost Your Marketing With Paid Advertsing
17:59 34Advertise Your Etsy Shop
11:48 35When to Add Advertising
13:47 36Build An Ad Strategy
11:17 37What Type of Ad Should You Run?
31:44 38Create Your First Ad Campaign
08:04 39How to Ride a Trend
10:05 40How to Write An Ad
07:06 41Attract the Right Customers
04:51 42Set Your Advertising Budget
11:54 43Example of An Ad Campaign That Won
25:06Class Description
Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.
Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform.
Session 1: Build an Etsy Storefront That Sells
You’ll learn:
- What it takes to get your Etsy shop found online
- How to avoid common Etsy mistakes that are hurting your sales
- How to fine-tune your storefront to attract visitors and convert them into buyers
Session 2: Market Your Etsy Shop to Sold-out Success
You’ll learn:
- Talk about your product in a way that gets people excited to buy
- How to gain big exposure for your brand and products
- How to create a consistent business plan with predictable results
Session 3: Advertising for Creative Business Owners
You’ll learn:
- How and when to build an ad campaign into your marketing strategy
- How to create a successful ad campaign that attracts the right customers
- Where and how to advertise your products
Class Materials
Bonus Materials
How To Beat The Overcrowded Market Guide
Bonus Materials with Purchase
Build a Storefront That Sells by Lisa Jacobs
Ideal Customer Workbook by Lisa Jacobs
Your Best Year Wall Planner
Market Your Etsy® Shop by Lisa Jacobs