Utilizing Adobe® Stock®: From Shoot to Sale

Lesson 4 of 6

How to Submit Stock

 

Utilizing Adobe® Stock®: From Shoot to Sale

Lesson 4 of 6

How to Submit Stock

 

Lesson Info

How to Submit Stock

How to submit stock, and so, this is your starting point right here. Adobe Stock has worked really hard, I'm not gonna say it's easy, it takes effort, there is work involved. But we've done our best to streamline the process, and simplify it as much as we possibly can. So this is the link to get started for the Adobe Stock contributor portal. It's contributor.stock.adobe.com. So again, you just need an Adobe ID and I'll show you some slides later on showing what all that looks like. When you login for the first time, you're gonna see this big upload circle. It's just a drag and drop, you can just literally, drag your content and drop it in there, no problem. It'll upload as much as you want, make sure your internet can handle it. Or you can submit via FTP. This link at the bottom, learn more, under that upload circle will give you your unique FTP credentials. If you're submitting video that has to go through FTP, photos, any illustrations can be used in the drag and drop. And that's wh...

at I use it, it's just very simple. FTP is easy as well, but it's just one less step for me to use that drag and drop. But video does need to be uploaded through FTP. Then, what I think is equally as important as the content you're submitting, I know it's a big statement, but I think it's true, 'cause you can have the best photo ever taken in the history of the camera, if customers can't find it, they're not gonna buy it. So keywords are what customers use to find your content, so this is critically important. You wanna accurately describe what's in your image. The Adobe Stock search engine puts an emphasis on the first seven keywords, and so you want to list the most important keywords first, that's really important, and we make it pretty easy for you to do that. Include words that convey the image's mood, or express an emotion. You can get philosophical in your content. Again be literal and then also, convey those moods. I'll show you an example. This is not my shot, but I like this photo. It's got the reflection going on here, it's kinda of a complex shot and it conveys a lot of moods. I was thinking what would I do if I was keywording this. So rain, it's clearly a rainy image. She's in an alley, it's moody. There's an umbrella, it's a woman. There's a reflection, that's a big part of the shot. Personality, I think is conveyed 'cause she's got the happy thing going on, and the sad and moody. The other stuff comes afterwards, and so, I just was trying to think of, weather, someone was searching for weather this might be appealing to them. But I just, look at what's in the image and don't get crazy. Like if you put the keyword basketball here, that's keyword spam. That's trying to trick a customer in finding your image, that's no good. You need to really accurately describe what is in the image. You can put minimum of five keywords with your image, or a maximum of 50. The sweet spot, I think, is between 15 and 20. Generally more than that-- I speak keyword, I see keywords like the Matrix, I can do 50 keywords without even thinking about it. But really, it becomes wasted effort as you get beyond 30 and 40 keywords. One of the ways Adobe Stock is working to make it easier for you to get your content online is taking advantage of Adobe Sensei. The artificial intelligence is built within the Adobe applications. It interprets what is in your content, and it recommends up to 25 keywords for you to start things off. It kinda blows my mind in many ways, and it comes up with words that I wouldn't have thought of. It also comes up with words that are, meh it's a little bit off there. It's so important for me as a photographer, I would never leave something that important up to a machine. So I use it as a guide, but I am in control of the keywords. I really recommend that you take a look at what Adobe Sensei recommends, delete anything that's irrelevant, add stuff that is missing, and then resort it so that the important keywords are listed at the top. That make sense? Good. So here's an example. This was in Adobe Sensei. It's learning and evolving, it's actually, I'm sure it would give me better keywords now. I think I made this slide quite a while ago. But it's women, these aren't women. That's an inappropriate keyword and so I deleted that. Happy is appropriate, young, smiling, portrait's fine. Family sure, people, love, mother is irrelevant and so I deleted that. Childs. I moved child up and put kids and children, and friends and friendship and things of that nature. If the keyword is irrelevant, just click that X, that deletes it, makes it go away. If you wanted girls to be the first keyword, you can click this arrow, that moves it right up to the top. But actually, oh no I want that to be second. So then you can just click over the one and drag it down to make that, to resort. That's the easiest way to do it. Make sense? Groovy. And then their title. So indexing, you need to add a title, describe what the image is. This is not as important as the keyword. So if a word is important enough to be added into the title, you need to add it as a keyword also because search will not pick up the words that are in the title. It is effective for SEO, search engine optimization, so sites like Google, or Bing. If they search for words that are in your title, that'll show up and then they can be driven to your Stock account, purchase an image that way. But that's less effective than the keywords that are used within the search engine of Adobe Stock. Here's an example. Woman hailing taxi cab or ride share car service in city. It's just vague. This is not gonna win any awards for being grammatically correct. But it describes what is in the image, and it could be a taxi, it could be-- Notice I didn't say Uber or Lyft or anything like that. A generic term because putting a trademarked word in your metadata, in your title or in your keywords, that's just as bad as having an Uber or Lyft logo in the image. And again, we'll talk about intellectual property coming up. But that's something that's important. What I do often with my metadata is I will add the keywords and title using Adobe Bridge. You can also use Lightroom, but Lightroom alphabetizes your keywords, and also remember that the search engine puts an emphasis on the first seven, so it creates an extra step where you have to resort. So I use Bridge because it doesn't, it keeps them in the order I add them. I upload those images with the metadata embedded, and then Adobe Stock, they're already populated in there. But when you do that, you don't get the auto-keywords. And so it's one or the other. Auto-keywords or embedded keywords. So I found a workaround, I copy all the keywords from that image and then I delete them, and then I refresh the auto-keyword. I'm obsessive about it, so again it's super important. But that way I see the auto-keywords and can do it. But I just wanted to make sure to let you guys know that is an option to add the metadata first, then upload it if you wanna be in control of your own destiny in that regard.

Class Description

Want to make some extra money by selling images through a stock agency? Join Mat Hayward, a successful stock contributor to Adobe Stock® and other agencies, as he shares his tips and techniques for shooting for stock, repurposing images trapped in your hard drives, winning at the search game and more. Learn how to accelerate your career by accessing millions of creatives on Adobe Creative Cloud® who need the work you’re already creating. This class is perfect for photographers of every level, from enthusiast to seasoned professional.

Reviews

TS Gallant
 

I have been blindly trying to contribute to Adobe Stock and, honestly, floundering. This was eye-opening (and hopefully game-changing). Before, I was rarely submitting because I thought "well, they won't want this" or "this is too generic" or didn't even submit because I had wasn't inspired in any way. After watching this I was FLOODED with ideas and have filled several pages in a tablet with ideas to photograph. It's almost 2am right now and I don't even want to wait until I sleep! THANK YOU FOR THIS CLASS!