Bringing it Together with an Intro and Outro
Lesson 16 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Bringing it Together with an Intro and Outro
Lesson 16 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
Bringing it Together with an Intro and Outro
Now, just like a film or TV show, a YouTube video could use an intro and credits, what YouTubers like to call an outro. While you might want to use each one of the elements that we learned about at different places throughout your video, all of those elements come together in your intro and outro. Now the ideal intro and outro for a YouTube video is around 15 seconds long. Just long enough to capture the attention of your audience but not too long so they lose interest before your video starts. Here is my intro. (upbeat contemporary music) Now, whether you begin with the intro from your first frame or it comes in after your first scene, choose a place for your intro to sit and stick with it throughout all your videos, or at least a few. This will help you develop a style and will allow your audience to know what to expect when they're watching your content. The outro should come right at the end of the video and should incorporate clickable links to your offer or a call to action, such...
as "click subscribe below." The intro and outro is where you get to be as creative as you want. Add graphics for your titles and credits, show live action snippets of the host, or edit together a montage of your interviews, add some catchy music that's easily identifiable, insert a bold call to action button and make sure that your editing and color grading are at their best to entice users to watch more. You can either use the services of an online freelancer who specializes in creating YouTube intros and outros or you can create one yourself using any selection of tools. Biteable.com is a great place to create your own intro if you're a do-it-yourself kind of content creator. Now, although it's common to start and end your TikTok and Instagram videos in the same way each time, a longer intro and outro is not standard practice for these platforms. Instead, you can create end frames with your handle and user details so that it's easy for users to follow you or identify who the video belongs to if it's been downloaded off the platform for sharing.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.