Skip to main content

Choosing the Best Platform For Your Vision

Lesson 3 from: Video Content Creation: Produce and Publish Videos that Get Views

Chris Hau

Choosing the Best Platform For Your Vision

Lesson 3 from: Video Content Creation: Produce and Publish Videos that Get Views

Chris Hau

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2200+ more >

Lesson Info

3. Choosing the Best Platform For Your Vision

Lessons

Class Trailer

Chapter 1. Intro

1

Class Introduction

02:46

Chapter 2. Developing Your Idea

2

Chapter 2 Introduction

00:38
3

Choosing the Best Platform For Your Vision

02:55
4

What is a Project Brief?

01:02
5

How to Use a Project Brief

00:47
6

Foundational Pre-Production Documents

02:18
7

Unpacking Real World Examples

01:49
8

Chapter Two Recap

00:40

Chapter 3. The 6 Key Elements of a Great Video

9

Intro to Practical Storytelling Components

01:07
10

Element One: Content (Visuals & Interviews)

05:08
11

Element Two: Graphics/VFX

02:09
12

Element Three: Call to Action

01:31
13

Element Four: Voice Over

03:37
14

Element Five: Sound & Music

02:08
15

Element Six: Editing & Color Correction

03:14
16

Bringing it Together with an Intro and Outro

02:00
17

Chapter Three Recap

00:42

Chapter 4. Introduction to Storytelling Tools

18

Introduction to Storytelling Tools

00:26
19

Introduction to Gear

01:24
20

Building Your Kit

00:51
21

Choosing Your Camera

04:41
22

Supporting Your Camera

02:44
23

Lighting Equipment Basics

02:22
24

Sound & Microphone Basics

04:13
25

Chapter Four Recap

00:30

Chapter 5. Introduction to Shooting a Video

26

Introduction to Shooting a Video

00:42
27

The Camera

00:36
28

Exposure Triangle

06:50
29

White Balance

02:15
30

Frame Rates

01:39
31

Framing

04:31
32

Basic Lighting

02:00
33

Recording Sounds

05:15
34

Conducting an Interview

02:49
35

Recording Voice Over

01:30
36

Chapter Five Recap

00:44

Chapter 6. Setting Up to Shoot Your Video

37

Setting Up to Shoot Your Video Shoot

02:58
38

Framing Your Shots

02:31
39

Working With Light

10:28
40

Working With Sound

07:34
41

Pro Video Tips

02:16

Chapter 7. The Art of Editing

42

The Art of Editing

00:27
43

Understanding Shots and Pacing

02:08
44

Seven Step Editing Process

03:15
45

Bringing the Elements Together

02:52
46

Shooting for Edit and Exporting Tips

03:22
47

Using Fiverr Talent for Your Edit

01:49
48

Chapter Seven Recap

00:46

Chapter 8. Introduction to Video Marketing

49

Introduction to Video Marketing

00:48
50

How to Get Eyes on Your Videos

04:02
51

How to Name Your Video for Conversion

03:01
52

Video SEO Explained

01:56
53

Email List

01:52
54

Chapter Eight Recap

01:26

Lesson Info

Choosing the Best Platform For Your Vision

Now, if you want to grow a loyal following on a platform that can be monetized, YouTube is a great place to invest your time. As the second most popular search engine in the world, YouTube has 2 billion users. So it's almost guaranteed that no matter who your audience is they're bound to be on the platform. As opposed to other social platforms like TikTok and Instagram YouTube has always been geared towards longer form content, with an average video being almost 12 minutes. This means that you can have time to connect with your audience and make a lasting impact. Now recently however, with the introduction of YouTube Shorts to the mix, you can now repurpose your longer form YouTube videos for the short form video feature, which is geared towards mobile generated Short videos. Now, Instagram videos are a popular way to convert more clients with video content on Instagram's explore page showing up four times larger than photos that are featured. That means that you're more likely to be s...

een on Instagram with a video than a photo. The latest news is that the automatic caption feature will be rolling out soon so you'll be able to add captions in 16 different languages with the tap of a button once the feature hits your country. Now, while you can only post up to one minute of video on your Instagram feed, IGTV allows you to post up to 15 minutes of video when you upload it from a mobile device or 60 minutes of video when uploading from a PC. Now, TikTok is one of the fastest-growing social media platforms in the world, and the good news is that it's purely optimized for video content. TikTok is the place to be if you're looking to create regular short form video content that has the potential to grow your following quickly. Now starting with 15 second max post length, users are now able to post up to 60 seconds of video content with the most recent development being a three minute maximum length feature that is still being tested by select users. Now, TikTok also introduced video ads in so there's a huge potential if you're looking to target 13 to 40 year old audiences. Now, your client might already be sold on YouTube or Instagram or TikTok as their platform of choice, or they might already have established a channel or platform, but when you start to create their video content, it's essential that you have a solid plan of action to work with. Now, collecting ideas and refining your overall concept for your channel or feed is just as important as having a clear vision for each piece of content that you create. Now, before you start to compile a brief for your client's video content, ask them to jot down ideas for how they envision their channel to work. Now who is their main audience? What is the message that they want to communicate? It's important to define what kind of value your content would be providing for its audience, whether it's entertainment, knowledge or look into your own personal world. This is an essential exercise to do even if you already have an established channel because you'll create your content with your audience and purpose in mind.

Class Materials

Bonus Materials with Purchase

Breakdown Sheet.pdf
Call Sheet.pdf
Shot List Sheet.pdf
Two Column Script.pdf
Video Questionnaire/ Video Brief.pdf

Ratings and Reviews

a Creativelive Student
 

Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.

Student Work

RELATED ARTICLES

RELATED ARTICLES