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Grow Your Youtube Channel

Lesson 51 from: Video Production Essentials: Create, Edit and Post Online​

Philip Ebiner, Sam Shimizu-Jones, Will Carnahan

Grow Your Youtube Channel

Lesson 51 from: Video Production Essentials: Create, Edit and Post Online​

Philip Ebiner, Sam Shimizu-Jones, Will Carnahan

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Lesson Info

51. Grow Your Youtube Channel

Next Lesson: Quiz: Chapter 9

Lessons

Class Trailer

Chapter 1 Introduction

1

Welcome to the Class

02:12
2

What Makes a Great Video

03:17
3

What Type of Video Should You Make

02:47

Chapter 2: Pre-production

4

Come up with a Great Video Ideas

05:05
5

Plan Your Video

03:30
6

The Pre-production Checklist

04:04

Chapter 3 Equipment - Our Suggestions for Getting Started

7

Does Equipment Matter

01:34
8

Our Recommended Cameras

06:00
9

Our Recommended Audio Equipment

04:37
10

Our Recommended Lighting Equipment

01:47
11

Our Recommended Editing Equipment

02:11
12

Our Recommended Drone Equipment

05:35
13

Quiz: Chapter 3

Chapter 4:Cinematography Basics

14

Exposing Your Shots

05:25
15

Compose Your Shots

04:25
16

Filming Yourself

01:09
17

Getting the Right Shot

03:43
18

Choose a Background

02:32
19

My Office Video Setup

02:54
20

Quiz: Chapter 4

Chapter 5: Tips for Shooting with Different Cameras

21

Exposing with DSLR and Mirrorless Cameras

06:31
22

Focus with DSLR and Mirrorless Cameras

02:35
23

Stabilize Your Shots

02:57
24

Know Your Lenses

03:18
25

Shoot with Your Smartphone

05:10
26

Shoot with Your Webcam

05:49
27

Record Great Screencast Videos

04:20
28

Tips for Better Drone Shots

04:06
29

Types of Drone Shots

01:43
30

Quiz: Chapter 5

Chapter 6: Audio Recording and Microphones

31

Choose the Right Microphone for Your Video

03:14
32

Record Better Audio in Any Environment

01:27
33

How to Use a Lavalier Microphone

02:47
34

How to Use a Shotgun Microphone

00:55
35

How to Record Audio with Your Computer

01:27
36

Quiz: Chapter 6

Chapter 7: Video Lighting

37

Why We Light

01:03
38

Use Natural Light

04:14
39

The 3-point Video Lighting Setup

07:26
40

Quiz: Chapter 7

Chapter 8: Editing Better Videos

41

Intro to Editing

02:15
42

The Post-production Process

07:50
43

Craft a Story with Editing

05:21
44

Improve Your Audio with Editing

06:34
45

Find and Add Music

05:12
46

Design Clean and Professional Titles

03:15
47

Increase Video Engagement with Calls to Action

01:29
48

Quiz: Chapter 8

Chapter 9: Get More Views - Publishing Your Video Online

49

Export the Best Quality Video for Online

02:54
50

Tips for Posting Online

05:28
51

Grow Your Youtube Channel

04:41
52

Quiz: Chapter 9

Chapter 10: Case Studies: Real-world Filmmaking

53

Case Study - Corporate Promo Videos with Ghirardelli Chocolate

08:54
54

Case Study - Event Videography with Major Lazer

08:39
55

Case Study - Documentary Films with Phil

14:24
56

Case Study - Shooting By Yourself

15:32
57

Case Study - Wedding Videography

08:37
58

Case Study - Phil's Livestream Setup

04:23

Chapter 11: Conclusion

59

Thank You

00:59

Final Quiz

60

Final Quiz

Lesson Info

Grow Your Youtube Channel

let's cover the best ways to grow your Youtube channel. A lot of you might be using Youtube just to post your videos to share with family or friends or perhaps you have a business and you're using your videos to generate leads and even income. It's one of the ways that I grow my business and generate revenue. So here are my top tips for growing your channel. The first is to stop striving for viral, viral hits or getting views, doesn't convert to subscribers on Youtube. You'll notice this if, and it's not always the case, but you'll notice there's a lot of videos that have a lot of views, but then you go to their channel and there's not that many subscribers. The reason people subscribe to channels is consistency. People subscribe so that they can get notified of your latest uploads. Now there's no perfect rule for how many videos you should post per week or per month. But the idea is to be consistent. So whether it's once a month, once a week or every day, be consistent at it because y...

our audience is going to expect videos at that schedule personally. I aim at putting out one video per week to my videos, go online channel. And this seems to have worked for me. So starting at one video per week is a good idea because you don't want to burn yourself out trying to create a daily vlog or something like that. Our next tip is to niche down. It's actually faster to grow a channel if you pick a more focused topic. There's enough people in the world watching videos on Youtube or really whatever channel you're using that will like your videos and share your videos and be searching for your videos to have a successful channel. I've learned from personal experience that creating a channel where I talk about finance and video production and photography and motion graphics and doing my own vlogs and everything else. It doesn't grow as fast as picking one topics such as doing photo and video gear reviews. It just doesn't grow as fast. I'm not saying it's impossible to create a popular channel on various topics. It's just going to be harder to find an audience that subscribes. Our third tip is about connection at the core of everything and in particular video, social media, Youtube. People want to have connections. People are watching your videos to connect with you. If you can show off your personality and truly connect with the viewer by being yourself, then you will find people wanting to subscribe to your channel. Another aspect of connection is the actual commenting and interacting with people online. So dive into the Youtube universe, comment in other videos message. Other creators, potentially you can even collaborate on videos with other creators. This is a great way to grow your own audience because if you collaborate with another channel that already has their own audience, that audience can be introduced to you and don't worry about collaborating with Youtubers who have a lot more subscribers than you or even less subscribers than you. It's all about collaborating and helping each other out. Our fourth tip is what we talked about in the last lesson about tags and descriptions and keywords using keywords throughout all of the metadata of your Youtube video. So your title tags and description, you don't want to go overboard. You want to keep it focused on whatever your video is truly about. You'll actually be penalized if you are using words in your description or title and tags that actually don't match with the video content. Youtube can see if people are clicking on your video because they think it's about something and then they click off or they stop watching it too early. They'll penalize you for that and a key metric to pay attention to is watch time. You can see this in your Youtube analytics. It's actually more important than view count. Youtube sees how long people are watching your videos and they'll promote videos that are watched longer. They'll promote it in the suggested videos section and also on the search results page. And speaking of watch time, we have our tip number five which is used calls to action throughout and at the end of your videos to encourage people to watch more of your content. You can use calls to actions to promote other things like a website, but using calls to action at the end of the video to get people to watch more of your videos. another video in the series, or even pushing them to a playlist of your videos will help grow your channel even more. Youtube has some tools to help they have cards, annotation and end screens. Using these tools, you can push people to more of your content, putting into practice all these tips, you can more rapidly grow your channel.

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