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Vlog Like a Boss

Lesson 14 of 21

Advanced Editing Tips

Amy Schmittauer Landino

Vlog Like a Boss

Amy Schmittauer Landino

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Lesson Info

14. Advanced Editing Tips

Lesson Info

Advanced Editing Tips

I like... to dissolve my way into the video so it's not like a... sometimes if the signal on a mobile device or on a channel or something kind of like stalls before the video starts, I would rather you see a dissolve in and not just like a funny face, right? Because you haven't the same problem that you would've with a thumbnail. So what I will typically do is just pull cross dissolve over so you can see this transition section here, there's lots of things you can do. But I'm just gonna use regular all cross dissolve. And I also like to work that audio in 'cause sometimes if the audio starts too harshly, happens a lot when you're outside and there's a lot of ambiance happening right away, there's just, you see this little meter I keep moving, it's a slow increase, you don't even have to add a transition. On final cut it's really nice you can just ease it in. So, here's the dea... You see how nice that felt, like, welcome to the environment. Does that make sense? So, I like to have ...

that and then I will also include... The same idea here, at the end. And you can move those in and out, you can make them as long as you want. These... (laughs) Pizza? (laughs) Bye. So that's, I mean it's just a nice little... Just, thing, I guess, that ties it all together in a pretty bow. And so, from here, we just go to the export process. So I just hit "Export File", and you can see here that the final result of this video, and I can't remember what the full file size was but we ended up at 654MB. That's pretty good place to be for this length of video and it's in full 1080p so, we just hit "Next", and "Desktop", and "Save". Now, let me show you something magical. Do you see this little teeny tiny third button over from the top, the top left. Do you see that little dial that's moving? Final Cut Pro exports pretty fast, I have to say. I'm very excited about that because I was using Adobe previously, and they both are gonna run your computer a little bit in order to do this but Final Cut just... I just export so fast and it's the best thing ever, especially if you, oh crap, I made it, I gotta make an edit, or a frame was dropped, didn't export properly, you are not spending your entire life exporting, 'cause you might be spending your entire life uploading, depending on the situation with your internet and what toy you are using, so, that's is pretty simple edit of a vuah. What do you think Curt. Curt would you post that video, was it good enough? Yeah, absolutely Yeah? Yeah, you made it look good. (laughs loudly) Where can people watch it online? Are you gonna upload it? We are gonna send people there. Oh, wow, awesome! What was my question to you? (everybody laugh) Oh yeah, can you upload it straight from Final Cut to YouTube? You can. Okay. I don't prefer to do that. Okay. Because I like to have the file exactly where I put it, and I like to import it to YouTube, and do all the metadata in YouTube. I just get weary of, I'm gonna enter my title description, tags, all of the SEO we are gonna talk about in the next section, in another application that isn't YouTube... Awesome. Directly. It works fine, and I did use to do that with a more intermediate editor, but I've just got a little more particular and there's so many other features going on and I like to do a lot of that stuff while it's uploading and processing. Awesome, beautiful. And the channel is curturl or curts2, Boom, look for it. So go ahead and subscribe. Watch for it to drop, subscribe. Any more questions? Yeah, pass it like that? There you go. Okay, so I'm caught between this place, so editing is obviously time consuming. Yep. So I'm caught between this place where should I spend the time editing? Or should I spend time creating more content and just putting it out there... Absolutely. In its natural form. And I deal with this problem a lot couching clans because we get to a point where, we're like, okay I'm ready, but now you're telling me I have to learn all of this extra stuff, I've got ideas, I wanna get them out there, and now we've added another speed bump that I don't necessarily wanna come to grips with at the moment, because I might stop myself from making a video right now. So, I think you have to decide what the situation is for you. I think a lot of people are blown away that I know how to use a video editing software because I surround myself with a lot of entrepreneurs, and business owners and they don't have the time, where I consider this something I really enjoy the process of, and I like the timing, and the cuts, and the adding commuted pause and things like that. That something I enjoy. If it's not something you're not good at and certainly if you don't enjoy it, I do recommend outsourcing it, all day long, 'cause there's people that I can get this done so much faster than you would. I mean, I was using shortcuts, which is, not shortcuts, just buttons on the keyboard that are kinda shortcuts to these different options within editing, I didn't explain those because it depends on what editor you're gonna use. And that's all learner's curve that you have to get adjusted to, when you're editing. I recommend outsourcing anything that you are not the best at and do not enjoy. So, it just isn't that easy for some people. When I got started I didn't have budget to send to an editor and also I happen to enjoy it, but let's just say I didn't, I probably would've just kept at it on my own because I didn't have any other options. So the nice thing about this for those people today is that all of this information is readily available online, and it also motivates you to be really good on camera pretty fast, so you don't have as much editing to do... (audience laughs) But yeah, that's my advice, I hope that's helpful. If you have the ability to outsource it, it's amazing when you can become a shop of, okay, we're going to film this, drop it here, they are gonna take care of it, they know what we want, done. So the way you finish cutting it, is that the way it's gonna upload? Or what if you wanted to add a header and a footer... Absolutely. And that kind of thing, where does that go? Yeah, I didn't go into all those details but yes. You can do that in the edit as well, Final Cut offers you just a lot different text options you can do that, but depending on what editor you wanna use... I have to come out of here. You can drop in titles and that will ultimately play the role of... The title, but if you actually look at it because this is linear editing here, you have your A role and you have your B role. So whatever's kinda sitting on top of what the main line is, you can set on the timeline and start editing into the contents. So you can insert titles here, if you wanted to there's also the ability to do that and post on YouTube. There's some ways to integrate titles and transitions, if you wanted to edit there as well but I recommend doing it all in the editing tool that you wanna use. There's also things on YouTube such as cards, calls to action, things like that, that are fantastic and they can serve the purpose of what you want people to do. The anime videos lately have had a standing image so this would fade out to an image and it would say something along the lines of "Watch this video" and "Click here to subscribe". And they have little arrows pointing but there's nothing on the image when it's here. Once it's upload to YouTube, I can add in screen elements that they have integrated into the platform on top of it, it kind of looks like it's all one cohesive experience. So it's been edited that way, but the video alone it's gonna look silly cause there's nothing to click on. If it wasn't in YouTube it wouldn't make any sense. I don't have a channel yet so maybe this is a little naive but, when uploading music with your video, is there some copyright things to know? There is a lot of copyright things to know. Essentially, if it's on the radio, it's probably not a great idea to use it. Okay. My recommendation is to use, obviously, copyright free music. Some of these editors come with their own... And I'm not gonna be able to find it in here because I don't use it, but, they have their own archive of music. I don't know if you've noticed, do you watch a lot of YouTube at all? Not a lot. Okay, but you may have noticed, if you've seen any from any frequent creators, that sometimes you hear the same song in the background of someone's video as you've hear in someone else's, it's because they're using that stuff that's provided within editing. One resource that I really love is called Epidemic Sound. So if you go to it'll take you right there. And that is actually a fabulous resource, and what I love that they did is, initially they were just a copyright free music resource. But then, they thought YouTubers are having a really hard time, sort of getting access to a lot of music for their creative style. So they added the ability, instead of just buying a song outright, which can get expensive sometimes if you want the whole thing is 99 bucks or something, for a song. And sometimes we want different songs in our one video, it's like that's a lot, they actually have a subscription for youtube creators and they base it on how many views you get. So it's nice because if you're starting point channel they will let you have a very affordable subscription rate for a huge archive of copyright free music. So I highly recommend that, thank you for pointing that out. Yeah, thank you. I didn't wanna like play around with music today 'cause it's just adds a whole lot to do but, and you saw how great it was transferring files, so it's like, I don't wanna do any more of that. So, for example, I was posting a lot on Instagram, and I know with Instagram you wanna not have just like pictures of yourself, but have a variety of things, maybe? Sure, oh yeah, sure. So, I wasn't sure what to put a picture of, like maybe the, maybe just the topic, instead of myself? So it's jut not me... Sure. Like my face, like in each post? Yeah, I think, I'm definitely gonna talk about my preference for what I post on Instagram versus a lot of other places, but I think Instagram is all about sort of, what's the story of the photo, and even if the story of the photo is gonna call action to going and watching the video, what's gonna be contextually in that environment the best photo to share to compel people to go watch it. So if it's not your face, it might be the subject of what, you know, if it was lettering, that would be a great thing to put on Instagram, right? Like here's the final result of what I did. If you wanna see the process go watch on youtube. But we'll talk about that in much more detail. That's a really good question, we're gonna go over that thumbnail design as well as the promotion and social and where you balance those. I noticed with your, 'cause I've been stuck in you a little bit... (audience laughs) Right? Always helpful. You have in your story swipe... Aha! And it takes you straight to YouTube, which I think it's amazing, I couldn't find it on mine, I'm trying to figure out how to do it. Yeah, it's currently only rolled out to a certain number of users. We can talk about later but I think at this point is 10,000 subs... 10,000 followers and up has that feature, but let's talk about that more later 'cause I'm damn sure it's to come for everyone. Yeah. Yeah, go ahead. So my question is, you mentioned to use bullet points when you do your videos. The nature of my videos, there's more factual information, and I feel like I'm constantly referring to my notes... Absolutely. Do you have any strategies to keep eye contact... Absolutely, so I've actually worked with Doctors vlogging in the past, I think I know what you do a little bit in terms of having to stay vary focused on getting the verbiage just right. If it feels like a moment where I have to read something and the best way to make sure that that message gets exactly said correctly, I will read it, but I will keep the audio consistent with the rest of the video and just look down and read it. When I'm in post, I'm more likely to use something on that second line of linear editing, something in B role, such as a title slide, that probably says in your instance what I would be doing is writing verbatim what you're saying, 'cause if there's too many words on the screen and you are talking, it's gonna be very hard to follow. But especially when it's a piece of advice that you're legally bound to say it properly, writing it out, having it on a title slide like this, and laying it over your face, because then they're not seeing that you actually looked down to read that, but you used the graphic to cover that up, and it's actually useful for them 'cause they can see exactly what you're saying. That's, actually, I'm really glad you brought that up 'cause everyone can use that advice. If you have a moment where like, I now know how to say this but I keep stumbling over, I just can't do it, think about how you can leverage those assets visually, that are gonna help you cover that up a little bit, does that make sense? Cool. That's a really good question and I'm glad you said that, that's a good example.

Class Description

Have you always wanted to get started with vlogging and don’t know how?

Are you vlogging right now and need some pro-tips to take your video blog to the next level?

The difficulty is that vlogging is not as simple as a status update. Amy Schmittauer is here to teach you how to start video blogging like a boss.

Amy Schmittauer is the Boss at Vlog Boss Studios. As a new media triple threat — successful YouTuber, keynote speaker, and bestselling author— she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.

In this class, you will learn:

  • How to use vlogging as a way to build trust and make authentic connections with your audience
  • Ways to reshape your relationship to the camera instead of treating it as a mechanical device
  • Content marketing-based videos to drive traffic
  • Tips to create audio and visual content with a personal connection
  • Editing techniques that will build your own unique style
  • How to build an audience by leveraging analytics and research

Vlogging is the best way to launch a personal brand and get people to trust you! This class will teach you how to do it the right way so your audience feels as if you made it just for them.

Here are some reviews about Amy and her work:

"Mastering the art of the "jab" through vlogging means learning from Amy Schmittauer. I don't consume a lot of video, but Amy knows how to crush it to get attention. She got mine. Take notes."
Gary Vaynerchuk, 4-Time NYT Best-Selling Author & CEO of Vaynermedia

"I'm so happy to call Amy an internet friend, and now you can too! :) Amy is charming, witty, smart, and fun while she drops all the vlog knowledge you need in one place. She's the best #VlogBoss ever!"
Justine "iJustine" Ezarik, YouTuber & NYT Best-Selling Author


Lynne Magnavite

I loooooved this class! Gosh, it was the power of email - I happened to see your email about the class as I was scrolling and thought, hey, I will give it a try. Wow. Amy knows her stuff!! I enjoyed watching her process in real time. I stayed all the way through - glued to my screen! Terrific information, great questions and awesome real time feedback from the folks watching it online. Awesome experience! I cannot wait to try out some of Amy's tips and I just subscribed to her YouTube Channel! Thank you!!

Christine Dilullo

I'm so glad I made the time to come up to San Francisco and see Amy and Vlog Like A Boss in person. She was incredibly well prepared and generous with her knowledge and information. With all the tips that I've learned today, the mystery of video has been reduced to a doable level. I have pages of notes that I cannot wait to implement and her new book to reference! The staff and people of Creative Live make this one of the most enjoyable days. They are all super friendly and helpful. Thank you Amy for the class! Wishing even more success in the future! Christine Dilullo

Shea Hecht

CreativeLive users, I attended this course live and have to say it was very engaging. The relatability factor was extremely high, the points that were made were relevant and very doable. Great presentation, specifically the storyline outline, the gear info, using social media to drive people to you, the analytics part, and the conversation about how to get over your fear of the camera. I was humbled by Amy's personality and excited by her passion for her field. Her accompanied by her team at "AfterMarq" did a wonderful job. What a privilege to have been fortunate to attend. Shout out to the friendly 'n professional staff @creativelive for their Amazing hosting and making everyone's needs catered to (literally); what great food!