Vlog Like a Boss

Lesson 21 of 21

Bonus Video: Video Editing Deep Dive

 

Vlog Like a Boss

Lesson 21 of 21

Bonus Video: Video Editing Deep Dive

 

Lesson Info

Bonus Video: Video Editing Deep Dive

Hey, thanks for coming to my Creative Live class. This has been so much fun. I'm really glad you're here. I did a little bit more of a deep dive tutorial in Final Cut Pro of how I like to edit. A little bit more extensively and not live on set because that's a whole lot. So check that out. It's coming up after this. And then if you have any questions, make sure you tweet me @Schmittastic. I love answering those questions 'cause editing is so much fun, as you know. I'm sure you're here, just super excited for it. Thanks so much for buying the class and for being here. And go vlog like a boss. So we're all set up to start editing in Final Cut Pro. I have already started a little CreativeLive library here, if you're familiar with Final Cut. And then the project is actually where we will be doing the editing. I have two clips that I want to work with so far. If I add a couple of more, I might do that. But these are going to be just a couple that we start with. And so I've already imported ...

those. The main role of video, this A roll, is the footage of me speaking to the camera. And so we're just gonna get started here. So typically, obviously, I'm paying a lot of attention to both the video roll and the audio. You can see here there is this little line where you can see where I'm talking and where I'm very clearly not talking because there's little to no audio action happening there. So that's a really helpful indicator of cutting down footage quickly. So I already know that I'm probably not getting started until about here. And so we'll go ahead and cut that. And with the Blade tool, we'll slice that up and delete. That's the easiest part to cut off, so we'll just start here. And this is where I start watching the footage and just seeing when I'm speaking and when I'm not speaking. Great question. So you're probably not going to be able to hear it very well, but I will decide based on how long these pauses are whether or not they're necessary. So this one definitely is way too long, and we're gonna cut that out. I'm gonna stop about here, 'cause it's sort of a ponder moment and pick it right back up where I start talking again. And you can see, I'm using the audio to help me judge that a lot of the time. So I'm just trying to cut this clip down to the minimum amount of speaking that is happening. I think a piece of me just loves to see the expression on people's faces when you surprise them. And so we'll cut that there. And I'm going to go ahead and keep going through the rest of this and just fast forward a little bit. But this is the first step, going through all of the A roll and just taking out the space. Creating something, and maybe they didn't see it coming but it was. You'll also notice that I do quite a bit of zoom out and zoom in. And that's because I try to get a gauge for where I am in the grand scheme of things as it's continuing to play. And then when we're making edits, I try to get a lot closer in on the frame-by-frame footage so we can be very precise with those chops. Just for that one. (fast speaking) (dog barks) (fast speaking) (laughter) (fast speaking) Okay, so I have chopped it up. I have all of the footage I need. The clips at this point are taking me to four minutes and 12 seconds, so that's a good amount of time. One of my staple things is that I try to make the audio experience as fluid as possible really, no matter what topic I'm delivering. I don't know how much of this I'm going to do of this in this video because I do kind of like the way it's paced, but where we chopped up all of the empty space, you could probably just let this play and it would sound like a pretty good video. Now there's some things in there that I need to drag out and some things I still need to move around, but I just want to show you what I typically do in a jump cut situation. I'm likely gonna do it here, but I might add a little bit more space than usual, and I'll show you what I mean. So when you right click here on a clip, you have the ability to detach the audio from the video clip. I wait to do this until after I've chopped up the video to the bare minimum of what I need. It's just how I prefer to do it. Some people like to do this in advance, but I always find that it's kind of a variable if an audio track ends up away from the correct video track and then your mouth is moving and the words are coming out, and it's weird, and it doesn't look right. So that's why I usually wait. But my typical jump cut looks like this. I want these words, as you can see here to intercept because when we hear the end of a word, let's hear what this one is. Great question. Great question. Question. When you hear great quest, you don't really need to here the end of tion. You know it's coming and you can still hear it, but I want my next statement to begin, so that's really where jump cutting is kind of nice. What we're essentially gonna do is if I'm finishing this word, I need to hear it, but I don't need to see it and I definitely don't need to see my head turn. So what I'm gonna do is pull the video back and now you'll see that this clip as well as the first word that I deliver in this clip are going to come into play while this is continuing to finish. So this word is, or this phrase is great question and the next piece of basically verbiage is going to start playing in the middle of it. Great question. I think a piece of me. And it's nice because it doesn't give you a lot of time to get bored. That's what I like about jump cutting. I will allow for a little bit of spacing here so you can see there's some space between my words in a normal sentence. We don't have to cut out every single space that exists on the audio timeline, but when we're taking one phrase and bringing a second one into play, they can be more fluid than a typical, normal conversation because we have the ability to do that with video. So I'm pretty much just gonna go through this entire timeline right now and drag the video back so that all of my phrases start to intercept. So this one, being this. Great question. I think a piece. Now I'm gonna skip to this next one. Oops, skipped too far. Oh, timeline's a little close here. I'm gonna detach this audio and I'm gonna pull the video back. He was surprised that creating something. And so this is just gonna pick up the pace in terms of how the message is being delivered. It's also probably going to shorten the video not very much, probably. I guess it's just. And I still like to listen to each one as I do it and make sure it still sounds understandable, but it's probably gonna shorten the video maybe five seconds I would guess. Can't be the only one at the party. You have to. It's really nice from the listening experience because you're not having to go through every hem and haw and mouth noise of the person on camera and you can really get the point across very quickly. (fast talking) That could have been little bit faster, but I kind of like the spacing. (fast speaking) So you basically just. Oh, what was this? Oh yeah, I kind of like, whispered a little bit, but there's a little bit too much time there, so let's crop it down. I'm just dragging this clip. Then I'm gonna detach the audio and then pull this back. Now this is a laughing moment that I kind of want to use but I'm not gonna leave it there by itself. I think I'm gonna use that later, so we'll hold onto that for now. And this is also like, just a natural movement that I might use later. So I'm just dragging this on the second track, which is B roll. It's not gonna stay there, but I'm hanging onto it. And now I forgot I was taking those out, so we really only have a little over four minutes of video, so we're probably gonna end up in less than four minutes. This thing, standard definition and. I'm probably gonna leave that spacing and not jump cut it because there's plenty of, plenty there to breathe. Yeah, we'll go with this one, intercept that. The second thing. Computer's a little slow when I'm recording. And I'm really just using the arrow buttons. The down button helps me move to the next sort of like, end moment, so first there's this moment that's sort of cut and then it's cut here, and then if I hit the down button again, it goes to the end of that clip, and then if I hit the down button again, it goes to the next clip. So that's how I'm advancing more quickly than scrolling if you're wondering about that. Just hitting that down button to move to the next clip because you really just need to hear how it sounds at the end. Once you get to a point where this is a frequent tactic, it's really much faster. Just do it this way and then when we're all done, we go back and listen to the whole thing and make sure it's understandable. And here we are, we're already toward the end. So usually I do a lot more jump cutting than that because I tend to use shorter sentences and include a lot of quips and things like that, but for this video being the cold open on CreativeLive, I want it to be a little bit more easy for somebody who doesn't know me yet and isn't used to my style to start to get to know me. So let's play this back and see what it sounds like. How did it all start? Now I'm remembering that I left quite a bit of space at the beginning and I really don't start talking to here and part of that motivation is that I'm probably going to add a transition to the beginning, but we can still cut it down a bit. How did it all start? Yeah, so my favorite go-to transition for this, and I'm gonna go ahead and do it right now, is one of the dissolves and probably go with fade to color. How did it all start? It's a little bit more significant than a cross dissolve, which is a typical transition. How did it all start? Actually, we'll go with that. Great question. I think a piece of me just loves to see the expression on people's faces when you surprise them. So what I really like here is that I'm talking about the expression of people's faces. Now I'm not gonna use anyone else's face in this situation, but I am going to go ahead and take one of these two clips that I was saving and the big thing here with B roll, which I have not done yet, is to remember whether or not you want the audio. So in this case, if I want the audio of me laughing in the background of me saying this, then I'm probably just gonna turn it down a notch because it gets a little loud, so we'll go to like, a negative and let's just hear how that sounds. (laughter) Expression on people's faces. Maybe a little too soon. Let's see. Expression on people's faces. A little too much, too much visual. When you were surprised that creating something. Cool, I'm gonna mute this one. That's just the V button on Final Cut. It should be a default setting because I don't want that to play because I'm not gonna leave that there. But I like this because I'm using B roll of myself and a little bit of audio from that B roll to give just the audio effect of what I'm saying is when you are trying to surprise somebody with content, it's a really great moment. So I'm just sort of allowing you to make a connection with that emotion by laughing myself, or being entertained myself. Expression on people's faces (laughter) when you surprise them. Creating something and maybe they'd didn't see it coming, but it was made so perfectly just for that one person, figuring out how to do that totally changed my life. There's something so cool about that. You just sort of feel special in that you've found a skillset of knowing what somebody wants and then creating the thing that is going to resonate with them in turn and that is really where vlogging became a component of my life and everything that I do. I guess it just so happens to be the cool thing. Okay, so that was a little bit loud and too soon, so we're gonna space this back out, and I might even use this arch here to increase the volume a little more slowly because I could just tell the mic was just peaking a bit. My life and everything that I do. I guess it just so happens. Much better. But maybe it's because I was actually onto something. You know, lots of people don't like to read and don't have a whole lot of time and just want to be told how to do something or given some sort of form of entertainment or something, and video is the way to do that, and so finding a way to get the message out there that I know people need and are searching for, and potentially even want once they stumble upon it, but doing it in the medium where it matters. You can't be the only one at the party. You have to go to the party that already exists. Walk in, wear something totally appropriate but stands out enough to grab the attention. Fit into the conversation so that you can pop with your personality and let them know you've got it goin' on and you've got somethin' to share and they're so fortunate that they found you. But if you didn't customize that message for the first and one person, then it's not gonna hit anybody ever at all. Doesn't matter where, doesn't matter what you do. There are three things that I did when I started that made me follow this path and stay consistent. First, I grabbed the. So I left a little space there. I don't like it, I'm gonna go back and cut it. Stay consistent. First I. Especially because it's going into a segment of points, points one, two and three, so I definitely want a break there and I definitely want a jump cut there. And stay consistent. First, I grab the one and only camera that I had. In 2000. So now I'm talking about the first camera that I had. Seven, this was a Canon PowerShot. And I still have it, so I have video footage of that, even though it is like, so janky looking, I just love it. So I'm going to probably just include this really quick moment, turn it down a little. That's all we need. We don't need much more than that. 2007, this was a Canon PowerShot. You used to have to take these on vacation with you before the smartphone came out. I know, I'm aging myself a little bit. This thing. So this is not quite fast enough to be a funny joke (laughs). So I don't think you can actually hear what I said, so I'm just gonna cut it out 'cause I already kind of made it funny at the beginning here. This thing, standard definition and all got me so far for sharing a story just on the fly anywhere I could. I was one of the lunatics that was vlogging in public before it became somewhat socially acceptable. Use what you have where you are at this moment, start now. The second thing I did was be a viewer. I paid attention to what everybody was doing not because of jealousy, but for inspiration, but for a place to go and say, "Wow, if they can do that, "what could I do?" How can I come up with an idea around this? You can't be a great creator unless you are a great audience member, community member, engager of things. You have to do all of it in order to be amazing at your craft. And the third thing I did is I got to know everybody and I let them share with me their ideas, their expertise, their skillset, their contacts. It could have been a vlogger working out of their bedroom or a CEO working in their office. I took all the advice I could and that is where I was able to balance this whole be a leader and know your art while also understanding the business side and implementing strategies that will actually help you sustain for the long run. Vlogging is really special. Video is very important if you understand how to communicate with people and leveraging the tool in the context that it exists. If you like this video, make sure you do something about it. Go and create something, but do it in an environment where you actually totally get the people who are in it because your message will not be received if you don't. I think it's time for you to start vlogging like a boss. It's a lot of fun. Come on, let's do it. All right, so that's our invitation to get started. We'll use our same dissolve. Perfect. And I might even just like, fade that audio out just in case. I don't like it to be a harsh ending ever when it comes to audio. So I've got a couple of things going on here. We have a four minute exactly video, which is super interesting and it's jump cut. There's a little bit of B roll, but not a lot. And the one thing I felt like was missing is there might be a some good moments of text that we can have here that will make things make a little bit more sense. And so I'm gonna change a couple of things because I want the branding to be accurate, so I'm just gonna change the fonts really quickly to what I prefer to use, and we're gonna change this color pallette. Wrong one, come over here. We're just gonna use white. We're gonna use white here and when we go back here, we're gonna change this to Blog Like A Boss Colors, obviously. So I want to listen to what I said again and reiterate it with text onscreen. A skillset of knowing what somebody wants and then creating the thing that is going to resonate. So we're saying knowing what somebody wants. Well, let's keep that on the same line. Yeah, that looks good. And I don't think I liked the fade, so I'm gonna just quickly change that. Okay, and I'll build. Oh, here. I do want to expand vertical, but I do not want to shrink vertical. I don't want anything. So it'll expand in. Is what we want and then create. Move it in maybe just a little bit sooner. And you've found a skillset of knowing what somebody wants and then creating the thing that is going to. Ah. And I'm gonna use that same one and then finish the sentence. Is going to resonate with them in turn. So, let's just change this to none and shrink vertical. And then creating the thing that is going to resonate with them in turn and that is really where vlogging. So now we have this text onscreen that really helps to back up the point that I am making, so it's helping you keep the eyes moving instead of complete talking head video. A skillset of knowing what somebody wants and then creating the thing that is going to resonate with them in turn, and that is really where vlogging became a component of my life and everything that I do. I guess it just so happens to be the cool thing, but maybe it's because I was actually onto something. Lots of people don't like to read and don't have a lot of time and just want to be told how to do something or given some form of entertainment or something, and video is the way to do that. And so finding a way. I said so like 8,000 times and so I'm. So, so, so, so, so! I'm gonna take that out (laughs). Something and video is the way to do that and so, to do that. To do that. And so, and so, and so. We're gonna cut it there. I'm gonna cut it there. Finding a way. And no more and so. Little cut here. Video is the way to do that. Finding a way to get the message. It's a little fast and we're gonna fade it a little. To do that, finding a way to get the message out there. Eh, no we're not. This one's the one that needs to be faded a little. Is the way to do that. Finding a way. No, it's not, we gotta keep it all. Is the way to do that, finding a way to get the message out there that I know people need and are searching for, and potentially even want once they stumble upon it, but doing it in the medium where it matters. You can't be the only one at the party. You have to go to the party that already exists. Walk in, wear something totally appropriate, but stands out enough to grab the attention. Fit into the conversation so that you can talk with your personality and let them know you've got it goin' on and you've got somethin' to share and they're so fortunate they found you, but. I kind of want to use some B roll here to kind of finish this point, so maybe this moment of me kind of like, acting natural and laughing could work. Let's see how this works. And you've got somethin' to share and they're so fortunate that they found you. But if you can. Perfect, just needs a little trim 'cause we don't need to go that far with it. We can just have it bridge these two. To share and they're so fortunate that they found you. But if you can customize that message for the first and one person, then it's not gonna hit anybody ever, at all. Doesn't matter where, doesn't matter what medium. There are three things that I did. Okay, so now that I'm about to bring up three actionable tips, I am going to be using my titles again. So let's copy that one and get ready. There are three things that I did when I started that made me follow this path and stay consistent. First, I grabbed the one and only camera that I had. In 2007, this was a Canon PowerShot. You used to have to take these on vacation with you. There's a little break there I don't want. Its too long. Camera that I had in. I'll leave that. I don't need to jump cut it. You used to have to take these on vacation with you before the smartphone came out. I know, I'm aging myself a little bit. This thing, standard definition and all got me so far for sharing a story just on the fly, anywhere I could. I was one of the lunatics that was vlogging in public before it became somewhat socially acceptable. Use what you have. So here's the moment where I think I'm gonna use that title. One, use what you have. And I need to get that fade out. Back and here we go. Start it a little bit sooner. It became somewhat socially acceptable. Use what you have. Mm, kind of interfered with my joke. So (laughs) maybe not. Became somewhat socially acceptable. Use what you have where you are at this moment, start now. The second thing I did was be a viewer. I paid attention to what everybody was. Yeah. Not because of jealousy, but for inspiration. I'm gonna copy and paste that same title. The second thing I did was be a viewer. I paid attention to what everybody was doing not because of jealousy, but for. Actually, that's too soon. But for a place to go and say wow. Oop, wrong one. Wow, if they can do that, what could I do? How can I come up with an idea around this? You can't be a great creator. And do that. What could I do? How can I? You can't be a great creator unless you are a great audience member, community member, engager of things. You have to do all of it in order to be amazing at your craft. And the third thing that. So I want to put here number two. Be a great creator unless you are a great audience member. And we're going to call this one. Unless you are a great audience member, community member, engager of things, you have to do all of it in order to be amazing at your craft. And the third thing that I did is I got to know everybody and I let them share with me their ideas, their expertise, their skillset, their contacts. It could have been a vlogger working out of their bedroom or a CEO working in their office. I took all the advice I could and that is where I was able to balance this whole be a creator and know your art while also understanding the business side and implementing strategies that will actually help you sustain for the long run. Vlogging is really special. So here, we'll make that final point. Where I was able to balance this whole be a creator and know your art while also understanding the business side and implementing strategies that will actually help you sustain for the long run. Vlogging. Little short and I think. Yeah. And know your art while also understanding the business side and implementing strategies that will actually help you sustain for the long run. Vlogging is really special. Video is very important if you understand how to communicate with people and leveraging the tool in the context that it exists. If you like this video, make sure you. Wait a minute. Video is very important if you understand. Oh no, that's good, okay. In the context that it exists. I you like this video, make sure you do something about it. Go and create something, but do it in an environment where you actually totally get the people who are in it because your message will not be received if you don't. I think it's time for you to start vlogging like a boss. It's a lot of fun. Come on, let's do it. A little bit. Like a boss. I think we're gonna. Hmm. Like a boss. Come on, let's do it. Maybe add a little time here. Like a boss. Come on, let's do it. Perfect.

Class Description

Have you always wanted to get started with vlogging and don’t know how?

Are you vlogging right now and need some pro-tips to take your video blog to the next level?

The difficulty is that vlogging is not as simple as a status update. Amy Schmittauer is here to teach you how start video blogging like a boss.

Amy Schmittauer is the Boss at Vlog Boss Studios. As a new media triple threat — successful YouTuber, keynote speaker, and bestselling author— she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.

Here are some reviews about Amy and her work:

"Mastering the art of the "jab" through vlogging means learning from Amy Schmittauer. I don't consume a lot of video, but Amy knows how to crush it to get attention. She got mine. Take notes."
Gary Vaynerchuk, 4-Time NYT Best-Selling Author & CEO of Vaynermedia

"I'm so happy to call Amy an internet friend, and now you can too! :) Amy is charming, witty, smart, and fun while she drops all the vlog knowledge you need in one place. She's the best #VlogBoss ever!"
Justine "iJustine" Ezarik, YouTuber & NYT Best-Selling Author

In this class, you will learn:

  • How to use vlogging as a way to build trust and make authentic connections with your audience
  • Ways to reshape your relationship to the camera instead of treating it as a mechanical device
  • Content marketing-based videos to drive traffic
  • Tips to create audio and visual content with a personal connection
  • Editing techniques that will build your own unique style
  • How to build an audience by leveraging analytics and research

Vlogging is the best way to launch a personal brand and get people to trust you! This class will teach you how to do it the right way so your audience feels as if you made it just for them.

Reviews

Lynne Magnavite
 

I loooooved this class! Gosh, it was the power of email - I happened to see your email about the class as I was scrolling and thought, hey, I will give it a try. Wow. Amy knows her stuff!! I enjoyed watching her process in real time. I stayed all the way through - glued to my screen! Terrific information, great questions and awesome real time feedback from the folks watching it online. Awesome experience! I cannot wait to try out some of Amy's tips and I just subscribed to her YouTube Channel! Thank you!!

Christine Dilullo
 

I'm so glad I made the time to come up to San Francisco and see Amy and Vlog Like A Boss in person. She was incredibly well prepared and generous with her knowledge and information. With all the tips that I've learned today, the mystery of video has been reduced to a doable level. I have pages of notes that I cannot wait to implement and her new book to reference! The staff and people of Creative Live make this one of the most enjoyable days. They are all super friendly and helpful. Thank you Amy for the class! Wishing even more success in the future! Christine Dilullo

Shea Hecht
 

CreativeLive users, I attended this course live and have to say it was very engaging. The relatability factor was extremely high, the points that were made were relevant and very doable. Great presentation, specifically the storyline outline, the gear info, using social media to drive people to you, the analytics part, and the conversation about how to get over your fear of the camera. I was humbled by Amy's personality and excited by her passion for her field. Her accompanied by her team at "AfterMarq" did a wonderful job. What a privilege to have been fortunate to attend. Shout out to the friendly 'n professional staff @creativelive for their Amazing hosting and making everyone's needs catered to (literally); what great food!