The Vlogging Secret
The big thing here is what is that thing? What is that secret? Like what is the secret to all of this? What is the secret to vlogging like a boss? And no matter what the content is, no matter who you are, what you look like, who you're talking to, what the videos are gonna be, are you outside, are you inside, are you in your office, are you walking around all of creation? What do those look like? It doesn't matter because the entirety of it, no matter what, whoever it's for, the secret to this is would you share it? So think about that 'cause clearly you would share it 'cause I just showed you all the ways to share it, right? But now would you share it? Like if you saw this video and you were like, oh my gosh, I have to share this on my personal profile on Facebook because I want all my friends to see it so we can talk about it later. That kind of feeling. You remember having that feeling about a video? Would you share it? Whether you were a part of it or not. That's big. Does anyone r...
emember Chewbacca mom? (audience laughing and agreeing) It's hard to forget, right? I mean there were so many reasons why that video was a huge success. Totally normal woman goes to Kohl's, buys a Chewbacca mask for herself. Gets in her car and livestreams the unboxing of this mask and putting it on and you just couldn't help but feel so attached to her in that moment in this utter joy of something so silly. And she was sharing it. There's a reason why you felt like I'm gonna share that and then it went on to be one of the most viewed Facebook live videos ever still. What is that thing that you're doing to make this a video that you would want someone to say oh my gosh, I have to share this. Whether it's with one person, their online community, or anything at all, share it with themselves over and over and over and over again. Everyday I wanna watch this video. It may not happen that way every time but if you go into every project with that in mind, that someone's gonna be so excited about the end result of this video and how you did it and how you told the story and how you got to the point and how you asked them what to do next so they don't miss it, that's the secret. That's it. Talk to that lens like it's someone you know really well and give them a reason to share it. I can't tell you how happy I am to be here. Thank you so much. (audience clapping and cheering)