Vlog is ready. Now what?
So we're finally the vlog boss, right? We got a video, we gotta get it out there. You have the content, that was step number one. Step number two is actually having people watch it, right? Let's talk about how we're going to do that. In this section, we're gonna talk about getting attention online with a video that you have created, best practices for launching videos on YouTube, how to design an effective custom thumbnail, and sharing that video through social media, in addition to a little segment by my fiance and CEO of Aftermarq, Vincenzo Landino, about you can leverage livestreaming to promote your vlog. Are you guys ready for this?
You probably agree at this point that making a video is hard. Let's just come to terms to with it. It's easy, right, like, "Oh, it's right here. Just like, "Do this," and it's fine, right? But it's hard by getting people to watch. (light laughter) "Harder?" Right? Let's talk about what does it mean to get someone to watch, because let's take ...
the two juggernauts of the moment for video, YouTube and Facebook. If we're talking about watching a video on YouTube, this is the decision-making process for a viewer. What are we dealing with here? We're dealing with a title, and a thumbnail, a custom thumbnail, otherwise known as a picture, right? Now, there's some updating technology on YouTube right now that is allowing us to see a little bit more graphic movement here, but for the most part, we're making a decision on these two things. There's a little bit of metadata here: a date, where it's coming from, and how many views it has. But this is the decision to view a video. This is where you are when you decide to take that step, and when you do, you click on it, and you intentionally view it. What did we say before, right? You click on that video and two things come on at that same time: video and audio, which is not always true in every place. You're really making a conscious decision to watch that video, which is why you get that eight seconds of decision-making time once somebody's in it to decide if they're gonna stay. Now, it's very different on Facebook. Has anyone ever seen a video on Facebook, right? When you're choosing to watch a Facebook video, you are checking in with friends, liking baby photos, stalking your ex, and all of a sudden, this photo just starts playing on the news feed. No audio, just video. If you're watching this kind of video, you're really excited about chocolate peanut butter poke cake and maybe you want to go a step further with it, but this view was disruptive. You were doing something already as a user of the platform. Nothing to do with the brand, and nothing to do with the video, but it came into your life. It came into your session. That is a very different context of having a view. Am I right? Do you see that fundamental difference there? Maybe a video you made for YouTube is gonna be phenomenal, but it won't work on Facebook, and vice-versa. Could be. So remembering this context is extremely important, so that you know how you can leverage all of them in different ways, or if there are similar ways, and that's great, too. But keep that in mind, 'cause it's really easy to think, "Oh, I get all these views on Facebook, but not on YouTube." What was the context for that reason? There are relationships in place. We'll talk more about that, okay?