Lessons

Lesson Info

Introduction

this is exciting for us, Probably even more so than it is for you. Only because we were here back in June to do our fusion seminar and we had so much fun. Yeah, we had such a blast. And for those of you who are wondering, a lot of people have asked me this the difference between what we're doing here at this workshop, as opposed to the fusion one, the fusion, this sort of video 101 for photographers. This, however, is ah, cinematography like 501 for filmmakers. So if you want to look at it that way, we're gonna break it down. Now we're gonna we're gonna spoon, spoon, feed you all the pertinent information that you need to get started from the most essentials all the way up. Thio more advanced features. But before we even get started, I just want to take a moment and just say thank you to all of the viewers who did everything except practically siege the creative live studios asking to have us back for this course. Thanks to all of you out there, you're the reason why we're back. And we...

're just so thrilled that you guys were watching and we're so glad we were so encouraged by all the positive feedback we've been getting so far in the workshop hasn't even started yet. I mean, you guys going to really be blown away by the amount of information that we have for you guys? We also want to thank creative life. I wish the viewers can really get a sense. Guys, I wish you could see what this operation is about and the people that make this happen. Everybody, from the executives to the producers, to the tech guys to the chat host, the moderators, the hosts Everybody here is so accommodating and wonderful and we just want to thank them for having us back. Vanessa and I feel like we have a second home here in Seattle because everybody's been civil comedy. So thank you so much for having us back and to you guys that students thank you so much for taking time out of your schedules to come here and learn Education is the most important thing for your business. You don't grow without being willing to learn and keeping yourself teachable, and the fact that you're sitting here today really says that you're motivated and driven to to take your business. That next level. It's my goal to definitely help you to do that over these next three days. So be prepared. This is not a workshop for the faint hearted. I'm gonna tell you right now I'm a pretty straightforward guy. I don't pull punches. I'm gonna tell you straight up, this is some pretty intense information. Okay? I've been doing this years, all right? But I'm gonna give you everything I know about this business and everything. I know about running my business the way I do in three days, and because of the amount of information, it's really going to be hard to squeeze all that information into three days. I could do this for a week. Yeah, it's going really fast pace. So we're going to try to cover all the bases and really get all the information in there, so you'll probably have a headache after a day on. And that's good, because it means your brain is expanding. So that's that's our goal. And it'll really be a lot. And if we can come in and get to the gender, we're going to give you a sneak a preview of what it is that we're going to be teaching you guys. So let's talk about the goals for this course. Like I said, it's gonna be a lot of information, but I really want to show you how to run your cinema business in all aspects, from meeting with clients, managing client expectations, prepping for the wedding day. This is really important. It's not just about shooting. Weddings were talking about preparation. Let's be prepared. Let's go in there and be ready and know what we're going to accomplish. It's just like anything else you want to plan for. Anything else you're gonna try to tackle on the wedding day should be no different. You should not be showing up to the wedding day. Go on. Okay, got cameras. Let's shoot this thing. That's the worst way to approach and you're setting yourself up for problem. So he does know learning on there is a little bit of learning on the fly. But when it comes to cinematography, especially if you're shooting somebody's wedding day like this is the most important, most precious day of their life so far. So there is a lot of preparation That comes a forehand. And we're really going to give you all that to feel confident to handle a wedding or any event. Really? Right. And we're also gonna obviously show you how to creatively and effectively film a wedding. Okay? And I myself work with multiple cameras. I work with three or four, sometimes five cameras. But I'm gonna show you how we do all the different parts of the day. A happy film, each part of the day with If you only have or four, it doesn't know I'm going to address it from all different sides. So just because I produce my films one way doesn't mean you can't do it another way. So I'm gonna walk you through different methods for doing that with multiple cameras on the same note. If you are a event filmmaker, not necessarily weddings. You're really easily going to be able to take the same concepts and apply them to whatever event that you were filming. So we are wedding basis. So that's how we teach. But just know you can easily transfer the same concepts, right? These air filmmaking techniques that we're going to show you and that's what makes the weddings so special. That's what makes the wedding film so special that we're employing these techniques to a wedding, which is really cool. Day three. All about building the edit, telling a story. This is not about going out and making a highlights. Music video. Okay, wedding cinematography is not music videos. I'm sorry. I know there's a lot of cinematographers guys out there that saying, You know, that we're sending divers but I don't hear any dialogue in their films. And we'll talk a little bit about really defining a cinematographer a video on refer not even so much just for the industry purposes, but really so that we can communicate effectively to our clients what it is that we do and what it is they can expect if they hire a cinematographer. Cinematography can be just, you know, images of music. That's fine, you know, on the artistic scale. But when we talk about weddings, it's about telling this story, and you can't do that without dialogue. In my opinion, that's just my opinion. That's how we approach our film. So I'm teaching you my methods on how to do that. Basically, OK, So the thing to remember here is that we are all in business to make money. Okay? I'm not one of these guys. Is like, I'm an artist, man. I don't care about money. No, I care about money, man. I'm in business to make money. I want support my family. I want to live. I want to have a nice life. I want to be able to give the charity. I don't want to just sit back and go, OK? Well, my art comes before my business. If you're sitting here today going what? My art is more important than my business. You're gonna feel you're not going to succeed in business the way you want to succeed monetarily. So it's really important to make that distinction. Guys, you're in business to make money, so we're gonna tell you Give you are methods on how to bring your work up to the level that commands more money. That's the goal is when it comes down to it. You know, we're just all putting food on our tables, and it's mathematical equation as to how much you charge to put food on your table and that that's what it really comes down to our is important. Don't get me wrong. My films are very artistic. I want to put a lot of production value into him. I want them to look amazing. But at the end of the day, if I'm spending more than I'm earning to make that product, that's not good business sense. Okay, good. Cinema is not easy. I am not going to sit here and blow smoke up your rear end and tell you this problem. You know, just getting by all this crap over here that are sponsors. Give us and buy our products, and you'll be fine. No, it takes work. It takes diligence. It takes flexibility. You have to be able to be assertive. You can't just go out on the wedding day and going to be a fly on the wall. I'm just gonna hug the wall and I'm just gonna shoot. I mean, if you're gonna make films of this caliber, you really have to get in there, get your hands dirty, work with client, communicate with people, communicate with photographers, DJs, Major D's, get to know the banquet managers. You have to put yourself out there. You know, not that you want to be obtrusive the wedding day, but you want to be there to get what you need. Don't expect it to come to you because it's not gonna come to you, all right. You have to be diligent with your staff. You have to be diligent with your technique, your study and it's your planning. All these things are pieces that come together and make the production what it needs to be. A It's not again. It's not just about okay. Well, I've got three cameras and uncovering action. People need to know what what their roles are. We're going to really get into roles and how to train your staff. Because that's huge. Huge. Absolutely, absolutely. So we're not trying to scare you Scared yet. Don't be intimidated. Honestly, because I just want to be honest and truthful with you guys. I mean, I could sit here and teach you for days and days and days and days and days, and you might absorb all the information, but I want to give it to you practically. And to do that, I have to be blunt. All right, So tomorrow, for instance, when we start shooting some of you are gonna help me in the actual shooting process, and I'm going to be I'm going to be hard on you guys. I'm gonna critique you because it's important for growth. It really is my crew. They know, man, we're out in the field. We love each other. We're family. I shoot seeing through every time. But they know they mess up. I'm gonna come down on, and likewise they come down on me to I've had my guys go, You know, You really, really proof that shot. Now, what do you do in the edit on? Well, a minute in this. You know eso again. We're not trying to scare you. We just want to be realistic. You're not going to be great at first, Okay? If you're just starting out, don't expect to come out swinging in. Producing awesome films doesn't work that way. It's a process. And this is where client expectations come in. We're gonna get into that, too. Really important to manage client expectations. Practice will always make better. I've been seeking perfection in this business and I don't think it exists. I mean, is perfection is like, I think I nail something and I go home and go, I totally didn't know that. It's just it's the nature of this business. If you If you're finding perfection in this business, you should be standing up here teaching May because I want to know how to attain perfection. Practice will always make better. You have to be able to be teachable. You have to have a thick skin. Take one of your products Azaz. Anybody in the audience here taking a video they made and put it up online and let other people critique it? Yeah. How hard is that? Right, Because feedback you get is like, you know, some people tell me they love it. I know what blowing smoke up my But I want you to critique it. Tell me what you think, because that's what's gonna make you grow, if you don't mind. I know guys in the industry who just don't have that mentality. They they they're afraid of what people are going to set. You can't be. Let it be critiqued and learn. Learn from that. I feel my business in a recession, okay? And we're gonna get a little bit more about where I come from and that sort of thing, but I started off in this business in 2000. I'm sorry. Well, I started filming weddings in 1999 but I started my own business in 2006 and at the time this is before DSL. Ours were shooting video cameras. I've stuck it like that to $3000 range and feel like that in the audience here of you. Do you feel or have felt recently that you're, like, stuck at this price range? And you simply, like, cannot, like, break through the ceiling? Anyone ever felt like that? Like just you know, you're completely stuck in this price range if you're new to the business he made out of experiences yet I know in my experience, when I was starting out, I was person what I thought were pretty good videos. And they're mostly music videos, and my clients love them, you know. But I wasn't reaching that high end clientele. The high end clientele that was willing to spend more than 56 $7000. They wanted multiple cameras they wanted same day at its They wanted all this crazy stuff. And I was a one man show there was no way I could do that. So I had to change my whole philosophy and the whole business plan to match, Ah, higher and audience. And we were able to do this in a recession. So we're going to share with you the tips that brought us to that point. I'm not charging upwards of 11,000 for a domestic wedding. All right, 15,000 if I go international to do destination. So I mean, you could do this and the work might listen. I'll be the first to tell you my work's not the best out there. There's other guys that do amazing sick work, sick work, and they deserve every penny that they're getting. And it's great. You know, part of this business is knowing your limits to and knowing how far you want to take things. I don't need a nine person crew. I don't want to go to that level, so I'm probably not gonna command those really, really high end prices that I'm seeing out there. But this is good for me and where I live in the kind of life that I want to lead in the way I want to run my business, so to be able to do this in a recession means that the business plan works, and that's what we're gonna teach you. That's what we're going to really get into. This is measurable growth, measurable income, and you're all looking like own son for a business course. Trust me, you signed up for a business course because it's really important that you can have Great, you have a great product. You could make great films, but if you can't market it and you can't get it out there in front of the right people and you can't get your price and your packages realistically set, you're not gonna go anywhere. You'll languish at a price point, and that's what we don't want to do. We want a bust of the ceiling we want to get. You wanna earn as much as we can in our market, All right, so let's let's get into a little bit of the information that we're gonna talk about. Yeah, it's a chock full of information here. I think we talked a little bit about this, but we're actually gonna walk through just really quickly what we're going to do on each day. If you want to go ahead to that part of your thing. The important thing to remember here is you're gonna want to buy the course, because we're gonna pack this course and you're gonna want to go back and look at things because as we especially tomorrow, when we're filming, we have to try to fit an entire wedding into about, you know, a six hour period. So we're gonna have, like, wedding guests, and we're gonna have different parts of the day. So it's gonna be a lot of information, and I'm not gonna have time to sit there and go, you know? Okay, well, let's take questions on this particular thing. We're gonna be moving quickly, so it's going to be so packed that you're going to really want to go back and look at it. But we are going to be thorough. Okay? Just because we're moving quickly doesn't mean I'm gonna skip over good information. I'm gonna give you the information that is gonna happen very quickly on day. I wanted to say that up front. So as we're moving along, you're not going way. Stop. You're moving too fast. I anticipate that. I'm going to be moving quickly because I want to get it all in there. I want you guys to have this information later on. All right, So we'll talk about the tools to help you get started and elevate your business really important. So here's a breakdown of day one. This is what we're gonna cover today. We're gonna talk about establishing packages and what you're gonna offer. I'm going to talk a lot about that and really just the whole concept of how you educate your clients during the consultations. So, you know, showing them how you work, telling them what they expect and really sort of telling them that they want cinematography and they want what you're offering. So it's an educational process. It's in a way convincing them a little bit about what you do and how it is better. And I think we all do that as business owners just selling ourselves. But we're going to get into the specifics because, ah, lot of videographers that I talked to. They there have that video OG refer style, and they want to move into cinematography. But they have a little bit of clashing there. Maybe sometimes it's the mother of the bride wants the traditional, doesn't understand the cinema. Or maybe even it's just that the bride expects traditional video while my friend got two hours a dancing footage. Not that we never watched it, but she got two hours. The dancing footage. You know, why do you give me two minutes in a film? So we're really going to get into a lot of that, managing the client expectations. Listen to Vanessa when it comes to this stuff, I'm gonna tell you right now I could produce wedding films. But before she came along, my business wasn't what it is. Now she's a master marketer. She's amazing at business philosophies and principles and putting them into practice. She That's why she's standing up here with me to do this course. I do workshops all the time on cinema without her. But when it comes to the business in which we wanted to implement more into this program, she's the one you're gonna want to listen to on that. I mean, I know my stuff now from learning from her, but she really is the one that helped me bring the business to a new level on a business scale. So managing client expectations, really big guys, you cannot run your business without telling the client exactly what they're going to expect from you. The biggest mistake that I see people making in this business is there going out. I have a wedding filmmaker. I could press for you a 10 minute film. Then they don't plan correctly for the day they go out and shoot the day and they come back with barely enough footage to make a three minute film a compelling three minute film that also goes into scheduling today, which we're going to talk about as well the types of equipment you use and identifying the story. All that stuff really helps the length like you were talking about, sure that you get what we want, and then we're also going to talk to you today about the equipment, setting up your camera for visual and audio as well. We have all sorts of stabilizers, and we're really getting into audio today. We have a whole segment on audio because audio is daunting, so they give you the overview of the audio. You know the tools that we use, and tomorrow you'll see them put into practice. That's sort of the goal of today. Tell you how we do it tomorrow, going to show you how we do it. And then we can go into day to just briefly talk to you about what we're going to talk about in day two. Here. We're doing that whole mock wedding. So in the beginning of the day, we're going to walk you through it. We're gonna talk. You talk to you about the different shots that we're going to get when you buy this course, you have a wedding shot checklist. We're going to go through that. So if you grab this course ahead of time, they will be able to actually have that checklist in hand and watch us go through the entire day. Really? Everything from the beginning of the day. Preps. We're gonna do a first look. She had a multi cam it. We're going on to the reception ceremony really getting into there. So that is going to be a very, very heavy day. It's really all the behind the scenes stuff of what happens during a wedding day to create the films that rob create Day three will be all about editing, editing. We call it the dreaded at it. A lot of guys like, oh, editing somebody I cannot substitute, you know? So we're gonna get into we're gonna edit the footage that we shot on day two. All right, so we're gonna take all this footage and audio over. Actually, you're gonna watch me build the film as I explain to you how it all comes together in post and it's gonna be really interesting. Rubs, rubs, editing, and talking about actual music theory is, Well, I'm really going to get into that because music theory is the driving force behind films. I mean, really, creating that emotional content is more than just putting music to something. There is a formula that you can use. It's very effective to make the most of the big course, the big chorus moments in the song to really drive the emotion and drive the story along. So we're gonna get into a little bit music theory as well. So and then, lastly, we're going to get into branding, marketing and different products that you can sell. There are so many more ways to make money as if it is a filmmaker, then selling DVDs. DVDs are not urine product. There are so many other things that I'm going to show you that you can sell to your clients and, you know, some right behind me. So there's really excited to show you some of the some of the new things we have. Those of you who are husband, wife, photographer, cinematographers, the two of you guys in the audience here. That's great. Because you know, the print products that we do go hand in hand with that, we're gonna really get into how we can do that. And for those of you who don't have, ah, you know, photographer slash side, your program has something you could definitely use to create these different products. So let's get right into it before we even get started. It's want to kind of get a sense of you guys, and how many of you are producing videos now? We're actually doing it. How many of you are just now getting into it and just starting? Okay, so you're split right down the middle, Okay? It's pretty much 50 50. Some of you are. Some of you are just starting to, so we're really gonna move through this information and you're gonna find a really beneficial to from square one all the way through to the end product. So what do you get when you buy this course? Because this is important is ties directly into following along. Okay, If you're sitting at home and you're watching this workshop, you're gonna want to purchase the course for these products alone because these products are gonna benefit your business. You're gonna go tangible. You're gonna be able to hold these things that go. While these are emails I can use to talk to my clients, communicate with my clients while the shot list ear checklists pre and post edit checklists. So basically, there's a ton of stuff in here. I'm gonna give you my client communications of business pack. This is all the form emails that I use to communicate questionnaires, contact forms for the website, all these different short form edit formats which help you to edit and plan out the day. So really great stuff the effective contact form. This is a great contact form to put on your website to get the right information out of your client so you can pre screen them so you can get an idea of what their story is gonna be. What their wedding days gonna be like, really great stuff. Client questionnaire. Just to get a sense of the story of the day Text expander. Anybody know what text expander is? Texas failures is great program for Mac, and they make other versions of this type of program for windows. But basically, you have pre designed emails, paragraphs of text, and then you just take to, like, letters and a little keyword, and then it fills out all that text for you. So yeah, for example, if we get an inquiry and we need to respond to them with our typically email, I don't have to go into a word or a sticky notes and copy and paste it. All I do is type capital I a inquiry available the way I remember it, um, and you get to make that yourself by type I and it's piece it all in there for May or on the same wrote. If we get inquiry were not available, I type in all caps to bed and forms that you can like this parts that will be able to go back and fill out with personalized information. So it just saves you from having a type of fresh email every time a client response to you. Little things like this add up to efficiency and it gives you more time to sit in the dreaded at it. So wedding scheduling for him, this is great. You want to really go over the day with their clients? I'm gonna give you my scheduling form that really hammers out all the details. Nice and thoroughly. Great toe. Have wedding the essential shot lists. OK, basically, a now outline of what you should get, what you're gonna need to edit your film, What you're gonna need to walk away from the wedding and go. I've got everything I need to make an awesome film. Pre imposed edit checklists in the pre edit checklist. There is the formula for how I organize all my footage. Okay, the drive contents, the drive directory structure that really helps me to keep everything organized and for archiving for editing. It's invaluable information. It took me two years to develop the system. Yeah, we just really felt that if you're really serious about this and buying this course, we want to give you all these tools to be able to and all you guys in the audience also get them right. Vendor Resource Guide. We're gonna give you a list of all the vendors that we use for outsourcing different things. DVD menus and DVD authoring DVD Prince cases. Everything posted. Prince what I used to organize the receipts for my business and tax deductible things. Really, this event of resource guide that it created is kind of a labor of love because I created it. After about three years of researching different companies, what lab is the best, best quality and best price? You know, that's a want to actually evaluate. So I really compiled everything that I used, so it's just really beneficial. You are also getting half off all of our products at Vanessa and rob dot com, and you can just go to finesse and rob dot com. Go to the store. There, you can see all the different stuff that we offer. Just goto all products and you'll see it. I mean every type of template for DVDs, menus, cases, all sorts of fun stuff, but you're getting half off. If you don't buy it. You guys are actually getting 20% off, so everyone is getting a deal. If you go to the creative live blogged, you are getting a code there that gets you 25% off of the stuff from the store now. But if you buy the course you're getting off and free movie poster template, you actually have to opportunities to get this movie poster template one is when you buy the course, the other one is. If you guys go to Vanessa and rob dot com, first thing that pops up shows you had to get another free movie template. So we're giving you everything. It's a lot of material, and you're going to see how this is gonna benefit you. As we move along, you're going to see that, you know? Wow, if I had these products in my hand, I could really follow along with what Rob is teaching right now. So by the course, I'm telling when you were gonna move fast, it's gonna be action packed. You're gonna wanna have this as a resource after the fact. So let's get into it. That's example. The movie poster, By the way, just wanted pop that up there real quick. That's an example of the template that we're gonna be given away. Lives cast to 17 says. Let Vanessa and Rob know their work. Crew is watching and cheering them on from Jersey and they're doing awesome. Team Robin, Vanessa and I just want to read up what some of the people in the in the audience worldwide audience are saying about why they are here. Just so you know who our audience is. So Mrs Tademy says, I think cinematography is so important to making our business stand out from our local market. And Richard Shop says, we're in her second year of cinema for weddings, and it is growing fast. It's workflow management for us that we need to get into the stream of the same way that we deal with our photography to exceed client expectations. Lovett awesome. Anything else to her? Okay says I want to get serious about cinematography. I am a portrait photographer and I want to include interview packages and behind the scenes for my client. So again, I think not just wedding photographers will be able to take what you're teaching and apply that to whatever it is in their business, right? Like I said before these air filmmaking techniques that we're applying so you can take him, lift him right out of the wedding format and apply them. Teoh, whatever it is you're filming so on. One of the things I have always said cause I'm a photographer. But I have learned so much from Rob by learning cinema with him. When I he started teaching me and I started filming alongside him and doing various editing and stuff. I can't tell you how much my photography improved in that time period because the storytelling is the same. The visual is the same. It's all you know, all the skills, all the you know, you're using the same camera. Even so, even if you're a photographer, this isn't valuable to you. Steer photography. Two more things. Thanks. Okay. Tarek says, Rob, I'm a surgery for this one. You are the man. Thank you. Thank you. Thank you. Creativelive. I just bought the entire sin mitad graffiti package. Thanks to Robyn. Vanessa, who sealed the deal with this workshop. You will not regret it. Fantastic. Thanks, everyone. We're excited to have all of you here way have a ton of stuff to get to. Let's get right into it. I'm gonna give you a brief background about who I am, but I wanted to kind of know the evolution of how I got to where I am because it's important for you guys to noticed, especially for those of you starting out how to build from scratch, because it's not like I just walked out, started making amazing films. It was a process. Took me a lot of time, a lot of learning. So I started laying the foundation about 1998 1999 sort of shooting weddings just sort of, you know, I saw I saw a videographer doing it at a wedding, and I said, I do a much better job than that. And when I found out how much of you is making for the night, I said I was working a radio at the time. I said, I can make a hell of a lot more money Doing this was able to stop living off Ramen noodles supported the company's earnings for about four years. So sorry, Neeson room Rama noodles, wherever you are sometimes, so I was laying the foundation pretty early on. My beginnings were in weddings. I did some commercial stuff on the side, but mostly was filming really high end Sephardic Jewish weddings, which is like people okay in a synagogue in Brooklyn and you're basically standing up back in the day were all video camera. This is before we were doing anything real creative. I was standing up on a ladder just basically filming four hours with the dancing, risking my life is people were whore dancing around the ladder. That's sort of where I got my beginnings. And I got really bored with the traditional format of wedding videographer, and I wanted to do something different. So I started to get stagnant because I was really bored with what video cameras could dio and I wasn't making enough money at the time to go out and buy those leaders adapters. Does anybody know what I'm talking about? They were depth of field adapters for video cameras would allow you to have depth of field images. I was a one man show. I wasn't making the money, so I was just kind of stuck in this point where I was making music videos trying to be artistic and edgy and cool And, you know, and like the early nineties, it was really cool to have, like, you know, like isolated color and all this other stuff, which now we look back on a go. What are you thinking? We hope no one finds buried online looking for them right now. Yes. So I became stagnant, and I was really bored with where I was. I was stuck in a price point. And then the DSLR scheme out. Okay. And like a lot of videographers around the country will jumped on board. And we started producing really amazing quality images and having a little bit of a photography background, always being a hobbyist photography. I understood the principles, so I was able to pick up a DSLR and go, OK, I understand depth of field. I understand composition. I understand. You know, Shutter. I understand Aiso. So right there I was able to pick up the camera. And even with my video cameras, I was shot everything manually. It wasn't an auto guy at all, so I had no problem with video with manual focus and manual adjustments of my exposure so I was able to jump right into it, and that brought me. Put me right back on track immediately, right out of the box. I was producing much higher quality films, and I just want a postural quick because it looks like a jump from, like, video camera. I picked up a DSLR and I'm awesome. Doesn't quite happen that way. One of the things of you are still shooting video and you want to get into a DSLR camera. It is okay to have that video back up for a long time at weddings, Rob would have the video camera like up in the balcony at the ceremony. Just a safe shop. Because you're not comfortable with the camera. You haven't run into all the problems that you run into using India. So are focusing, even getting just used to the focusing. When you're at shallow, that's a field. So it's OK to do that. Yeah, it doesn't exactly look fabulous when you put the two side by side and edit. But you know what? It's a safety thing. It took me a long time to get my head around the fact that we're not shooting for coverage anymore, right? So I show for the wedding day and I was like, Okay, well, I'm not here to cover and give them a two hour long wedding video. I'm here for that three second shot that happens every few seconds, and that's what makes it into the film. So even the bride walking down the aisle is a three second shot, you know? So I'm not worried about the focus. I'm only worried about the area where she is in focus. So getting my head around that took a little time and then getting my clients to understand that that's what to expect in the final product. And again, it goes back to client expectations, managing to get into this. Yeah, so that was important. And yes, there is a long period of time between the stagnation to come back in the where I'm at now, good two or three years where I took that time to be teachable and go out 10 workshops and learned from others and bring my product to a new level on really do the editing myself. I sat there and define my style. And then I taught editors and then I brought them on board. So it's not like I was. I am certainly not sitting at home doing all my editing. I have amazingly talented editors at home, You know that. Do my editing. And I defy you have the chance, and my schedule allows I jump in and out of something. I do all my own. Same day at its How many of you guys actually edit your own stuff? Yeah, a couple people. Huge project. Right. How many of you would like to get some of your life back? Yeah. Stay tuned. Day three, big announcement way. Do have an announcement on day three that it might help you out with that a little bit, but basically, what we're saying here is that, you know, again, it goes back to what we said. The beginning. It takes time, takes diligence, Takes a little bit of flexibility. You got to be willing to get your hands dirty, get your get your hands in there, defying your style, and then you'll move. You'll be able to move on from there. So some of you are starting your cinema business. Some of you are adapting or growing or restarting your cinema business. Okay? really important up points on this. You wanna have a business plan? When I started my business in 2006 I did not have a business plan. I said, I've got a camera and I'm able bodied. I'm gonna go out. She weddings. And I did. And I was able to put together these little music videos and do clean up. So the ceremony and stuff in Hannam a DVD and my client was happy, Okay, But I never grew The business. Didn't go anywhere stagnant. That's what the stagnation happened. Once the DS Lars came along, I sat down and I drew up a business plan. I started with a mission statement. Want to produce these types of films? Okay. I want to look at my business from afar and go, Okay. Where do I want to be in two years? Where do I want to be in three years? All right. And that set me on the path to where I am now. And there's a lot of great recent we're not gonna teach you out and make a business plan right now, but there are lot of great resource is online IPad app. I'm using an ipad app right now to start a new business. Okay, I'm literally it zap sk all the pertinent questions. And at the end, it prints out a business plan. Pdf resource is out there for that. You want to establish your identity? All of you were sitting here today because you know, you want to do video in cinema, but do you know what type of video instead of what you want to do? There's a difference. Okay, there's videography. Okay, Which income? And both of these terms? It's very There's a lot of gray area here because both of these terms encompass sort of the same thing. OK, but in my mind, this is my take on it. Okay? Is that videography is more of the traditional stuff. Okay, when you go on the knot dot com and you see a list of videographers, I wish they had a cinema category because I don't want to be in that category with videographers. Because then there's all the companies that are doing volume and no offense to anybody out there, but some low low and video. I don't want to be lumped in with that. And then it's hard for your clients again. We talked about this a little bit to know what to expect. So if you're going to define the two videography will be probably a little bit more of the traditional long form, mostly new our not so much sound. And then, if you're looking at cinematography, short form, a lot of natural sound. Yeah, it's more of a storytelling format than the videography, which is this coverage. And let's put it all together, make a couple of musical vignettes throughout the thing. The old style Anybody doing that sort of style right now is that there's anybody in this room doing that. Okay, good. You guys are you guys? You guys wanna be storytellers? Is that sort of where you want to be? Good. So you've already made that first decision, All right? You want to be cinematographers? You want visual storytellers, and that's what we're gonna that we're going to aim at