Introduction to Workshop
This is my marketing to retailers course we're gonna be talking about marketing to retailer specifically so thes air tactics that I've used and that my community of boot campers have used to really target the right stores in the right way at the right time so let's run through some scenarios where you might be in your business were all tackling this from different angles you're all at different stages of your business and you're all looking tio develop different types of relationships, so maybe you want to sell your product nationally or internationally. Anyone here? Yes I system heads nodding yet do you want to have more confidence when you're reaching out to these new retailers? When you're introducing yourself? I do, uh do you want to get in front of the right stores? Who are the best fit for your products in your brand so that you know itll you have a better chance of selling in their shot? So maybe this is you? Maybe you fall into one of these categories you're already hold sailin...
g, but you feel like your outreach to retailers may fall a little bit flat. You're looking to pump up your game there? Maybe you don't have a mailing list yet and you aren't sure how to identify the right stores for your business and your product, maybe you've reached out the email and you aren't really getting a response maybe you don't reach out because you're worried about sounding sales the or just how you appear you don't want to come off his too pushy so I wanted to tackle that one last possibility first and say zero outreach leads to a lot of negative results you're going to so don't let this be you you're going to have missed opportunities, you're going to lose revenue and really it's it's you're gonna have a stagnant growth cycle, you're not going to have the trajectory and growing your business that you really want to do so reaching out to these retailers so long as you do in a productive strategic way is going to really benefit your business and so we got to break through that initial fear of what you're going to be perceived as and really focus on the messaging that we're communicating to you so let's let's share I'd like to hear from the audience what types of things you want to learn today regarding marketing to retailer specifically so is anyone in the audience willing to share? I'm at the beginning stages and still building my product and I'm just curious how if I'm not going to go to the trade shows right now, how do I reach out to retailers in a way that is going to be effective? But and like you mentioned earlier not to sales yeah, absolutely we'll talk about strategies for that anyone my question is with email marketing when you're first reaching out to retail stores what is the balance between being too long but so being personal and also saving yourself time like you've looked at the stores and you want to say that you know I have looked you up I really like your store here's where we fit but also saving myself time in terms of contacting as many stores we will talk about some sample pitches and there's some actual sample pitches and our sample pitching the bonus materials as well cared to do it well and I think along the line of resource is also budgeting and financial resource what's sort of the best place to put actually you know, dollars versus free marketing option yeah best bang for your buck totally ok um I have a question for like reaching out to ah more like gift shops if they have um if they enjoy getting snail mail uh pitches that way too and mailers or because I'm so like in the stationery and paper well that's all I'm thinking about like if other stores would care for that too okay yeah great anything back from the online on yes we did so simply I mean simply curated and daisy chain oddities would like to know tips on working with international retailers okay and daisy chain oddities was right simple she said how to do it or what not to dio yeah and sony be jewelry says finding the right fit for your brand excellent, so let's, cover what we're going to tackle in this course. I'm going to show you how to build a mailing list that you're reaching the right stores that air the right fit for you. We'll talk about the mechanics of that mailing list in how it should be leverage how to tear your marketing outraged that again, you're reaching the right retailers, but in different ways two different mediums for outreach and some of the pros and cons to like care was asking about how to customize your message to your adding value and increasing your sales really that's what we want to be doing right? We want to make it easy for the buyers to buy that's a common theme theme across all my courses, how to build stronger relationships with the retailers and boost your confidence in pitching. As you start to grow these relationships, you're naturally going to have more confidence, but heading into these things with more knowledge is going to give you that confidence out front. So my goals for you by the end of this course is that you'll know how to get in front of the right buyers. In the right way and at the right time. So you're being strategic in your outrage. And you're doing it at the right times when people are primed to buy. So that you're maximizing exposure for yourself and that you're also increasing your revenues.
Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.
In Wholesale Marketing to Retailers, you’ll learn essential tools for expanding your business to market to retailers. You get tips on building relationships with retailers and how to approach them without sounding “sales-y.” You’ll learn about:
You’ll leave this class ready to build your mailing list, create a new strategic marketing plan, and expand into regular retail sales.
- Building a wholesale mailing list
- Creating a simple, tiered marketing system
- Choosing the best times to reach out to retailers
- The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach
- Key messaging strategies and the importance of product photos