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Energetic Solution Techniques - Coming Soon!

Lesson 7 from: Win Clients with Binge-Worthy Proposals

Melissa Cassera

Energetic Solution Techniques - Coming Soon!

Lesson 7 from: Win Clients with Binge-Worthy Proposals

Melissa Cassera

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Lesson Info

7. Energetic Solution Techniques - Coming Soon!

Lesson Info

Energetic Solution Techniques - Coming Soon!

How to communicate your solution without putting clients to sleep. At this point, we have a nice intro, very personal, exciting problem statement. Now we don't want to have that moment where it's like here is our solution to your problems like so robotic. Right, and boring? We need to keep up that energy. People buy results and not methodology or process. Keep that in mind. Most proposals that I see that I've consulted on and helped people fix, it's always really heavy on process. They'll be like, here is how I do everything. That puts everybody to sleep. At the end of the day, people just want to see what am I gonna get, what is the result here? A lot of people say focus on benefits and not features. That's a common thing that we all hear. Same thing applies just always think about results. Sometimes the benefits, features thing gets confusing. I feel if we just say it this way, it's a result. What's the result that they want? They probably told you this. It's easy to know. You don't ...

have to talk about your how. You don't have to really say my branded method of this, this, and this, and the four pillar of this. No, they don't need to know that. You do that on the back end. That's your special process. You keep that to yourself. Here's some examples. Boring: would be design and execute a comprehensive social media campaign to promote the book launch. Right? Exciting: I'll tap my inner writing minx- creating social media content that feels more page-turning-delicious than Fifty Shades of Anything. That's what I would put. Right? Because that's boring. Nobody wants to hear that. That sounds like everybody else's proposal. Right? Put your personality into it. Make it exciting. Boring: connect with alternate media outlets to garner book reviews. I hate the word garner by the way. It drives me crazy all the time. Exciting: connect with little known (but exceptionally powerful) influencers who are dying to read and review your cookbook. Hint: these folks bump sales numbers like no other media outlet! Right, way more exciting? Again, it's telling her this is what's gonna happen. She's gonna connect with these people. Awesome!

Class Materials

Bonus Materials with Purchase

Melissa Cassera - Proposal Template

Ratings and Reviews

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I really enjoyed this. It felt quite fast passed but it's perfect if you want to squeeze in a lot of helpful information in under 2 hours! And you know - you can hit the pause button!

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