Who This Course is For & Starting With Your Talent
I really want to just take a second before we start and say, you know, thank you, too creative live for having me. Um, this is great. Okay, there we go. Cool. Uh, perfect. So, anyways, but I wanna thank creative life ahead of me. Thank you very much. True. And susan it's. Nice to meet you guys. Absolutely so real quick. You know, as you guys introduce me, I'm mad. Halpern played drums in the band periphery. I'm also a teacher. I teach drums. I've been lucky enough to go out on the road and do a lot of clinics been lucky enough to tour the world, play all sorts of places I've been drumming since I can remember, you know, it's always been at the core of what I do, and we'll talk about kind of my history little bit further, but real quick, you know, a short kind of overview of what this class is about, whether you are a working musician, as it seems like you guys are probably a lot of our audience online. Or whether you are a younger musician. Who's dreaming to be a working musician wheth...
er you want to work in the industry in some way. Whether you just are a big fan of music and you want to know more about how it works, I mean, this class is really for you of, as I mentioned, had a lot of experience from really day one to where I am now, and I've been able to work with a lot of people that have really helped show me the way and that's a big point that I want to make for this class is by no means, you know, do I know everything there is to know about the music industry in the business and all the secrets I don't, but I've been lucky enough to work with a lot of people that have, you know, their areas of expertise who've been more than happy to help me along the way who've been more than happy to be really tough on me throughout my journey and, um, you know, bring actually some of those people on board as guests for this class throughout the next two days, to sort of present their areas of x pretties so that you can really get a realistic understanding of the different points of the industry that leased that at least idea with as a working musician, and I think with their input in this class, it'll really help kind of show you the different areas and how we can work. Together you know to create a really nice team to you know move forward in our career and to make sure that we establish our goals you know and I think the most important thing here there's there's a couple of very important things in this class but one of the most important things is you really have to be good at whatever it is that you're trying to do you know that's really at the core of this although all the guests that are coming in teo you know I didn't put this class they're really great at their respective jobs they're really good at what they do I'm sure you guys in the audience are really good at what you do you're all very committed you moved here from california to seattle you're obviously very committee you're going to get up and move to be here that's that's great commitment you know that stuff will talk about you know you're here you're playing you know doing three projects you're writing your own music you're working really hard you're committed you know I met you when I was actually on tour this past summer right what it wants so I mean you know I actually know you're behind no numbers I think did you give me a cd or did I think when you gave my drummer a lesson because of band happy yes he gave you one e I believe so wait just put out another one just think I'll check it out uh and then we were at nan together johnny so uh and I don't know if anybody knows what nam is it's the national association of merchant musicians it's a big conference every year we're like if you're a musician, you go there and you just play whatever instrument you play all day long for four days and your leg starts hurting because you're walking around everywhere and talking constantly so but it's great that I met you there so it's called a cola ceo that was actually my first experience going to nam and I've been invited for several years but I was busy gigging all the time and this year I finally made the commitment and if you're ever given the opportunity to go, I suggest that you do because it's it's really a great networking opportunity it's great to see all the new toys that come out that's the that is far because it's it's it's about the music instruments that's that's what it's about it's for the music merchants but I learned a lot just engaging other musicians and going to some of the seminars that they offer so it's another good wayto do learn stuff they had everything from miking techniques and recording sessions to just actually working in the industry song writing groups lots of information there absolutely yeah there's there's aton of information at different events like that ton of information online like on creative live or on band happy, which I'll talk about that a little bit later for those who don't know what that is but yeah, I mean there's kind of as you mention you're introducing yourself, you know, the the landscape of music of the business of the internet and in regards to music has really changed a lot is continuing to evolve on dh I think even for me, for the people that are going to be contributing this class, we're always learning we're always trying tto learn we're always trying to soak up more information because it is, you know, technology is moving really fast, so technology's part of everything so everything is just evolving. So anyway, and then you know for you you said you moved here from new orleans, new orleans on and I'm a big fan of your new orleans jazz standing mohr is a buddy of mine, a fantastic drummer, so I actually saw a clinic of his recently blew my mind like just how great he is playing that stuff and I really hate kind of got me into you sent me a whole bunch of his records and it was just fantastic, so I mean, do you do you do some of that stuff too, like some of that style um, you're referring to, like, second line, like very traditional new orleans? Yeah, sure. That's cool. That's yeah, that's really slow that and jazz and stuff like that chat about that at some point. Certainly recall, but, yeah, I mean, you know, what's great is that it's obvious that you guys have have made commitments to what you love, and it'll be great to have your input a cz faras, you know that that topic throughout the class, so but as I said, I mean it's really about you being good at what you do, you have to be committed, and you have to be passionate, and you have to really be good. I mean, t get to where you need to go, you know, the talent to a degree and the hard work more so even than the talent sometimes has to be there, but a lot of times just being good at it is honestly, not not enough, okay? Because in any industry you're working with tons of other people, you're working in adverse situations you're always trying to, you know, put one foot in front of the other, and you're going to encounter all sorts of things. So the point of this class, the goals for this class, is to go over those other sort of I guess tools that you'll need in your tool belt and things that you should think about when you're trying to figure out howto move further in this in this music business and hopefully it'll help so that's ah that's kind of where we are now is to talk about the goals for this class to kind of give you guys an overview of what I want to talk about over the next two days on dh hopefully hopefully you guys can relate to some of this because I think you've already kind of done some of these things yourselves so really you know I wantto start with where we start and how to establish your goals you know? So for some of the people that are tuning in on line you know if you're not as sure about what you want to do if you if you don't have a very mapped out clear direction of what your goals are with music and where you want to go then I can help you come up with you know some some ways to get to that point where you at least have a starting point and you know where to go from there you know that that could be like a challenging thing you know because there's so many distractions in life and a lot of us are probably good at lots of things and have lots of interests and we have pressure from family or friends or other people we meet at school or whatever it is that are, you know, saying you should do this you do this social social interaction, social norms can sometimes affect what we do and you know, establishing your goals with all these sort of outside influences can be tough, but I think I have some good ideas that we can discuss that may help you at least they helped me so I'm hoping that they can help you guys as well. Um a really big point that I want to talk about is communication, okay? And I don't mean just like me talking to you and saying, hey, how's your day etcetera mean that that is part of it but learning how to express yourself um in a lot of different ways, not only in business to make things happen like, you know I communicate all day with my business with my band with everything I do, I'm always talking to someone and there's always a point to the conversation and there's different positions sometimes you have to take I was talking earlier today about like how sometimes me and my partner with my companies band half you'll have to play good cop, bad cop and just those two little things are just too small portions of different ways that you have to communicate sometimes, you know, so I want to talk about communication and ways to sort of better get your point across and know how to our least try to figure out ways to get to where you want to go, okay? I don't mean smooth talking, but I mean, just like better ways to get your point across, okay? Um along with communication is relationships okay? So and I think those two things go hand in him, you know? I don't really know you guys that well, but we're sort of building a relationship right now because of what communication, right? We're talking too much, so you guys were telling me about who you are, what you do, I'm telling you all this stuff and hopefully it's helpful, but we're communicating and we're building a relationship and, you know, hopefully after this class, you guys will feel like, you know me a little bit better, I feel like I know you guys a little bit better, and I think one of one of the very cool things about this class that we should actually do is build a relationship between the people in this room because, you know, who knows when you're going, you might be a ridiculously famous songwriter one day and I need to go gets obsession, work going, I'm gonna call you like, hey got any gigs for me, so I mean, you never know like even though I'm up here teaching this class right now there may be a point where we can all help each other and we're the relationship that we build through communication today ends up being something that becomes much more later you know where we actually worked together we help each other that's a huge thing you never know you know uh did you have a question yeah, I was just going to say as a musician like a lot of a lot of questions and trying to figure out how to make a living in music the questions are around like gear and like how do you play that part and stuff like that and nobody's really talking about relationships and communication and really I think that that's probably the most important part if you can't have a relationship with somebody and keep that relationship healthy and know how to negotiate in a healthy way it doesn't matter how good a drummer or guitar player you are absolutely I'm super excited cool well hopefully it's hopefully get some stuff from this too I mean and that really is the point it's like you can be great at something but if you this is kind of raises a good point you know which is there's a lot of a lot of amazing musicians that I know even people in other area's not not even just music just amazing technicians are amazing people that are great at their job who on lee focused on the job that's all they do for musicians, they just practiced twelve hours a day, and they want to get somewhere, but they're just always in the practice room, and nowhere else and you can be is amazing, as you want, but if no one hears you play or sees you play, you're not going to get out there, you're not going to build the relationships, you're not communicating with anyone else. So that's really what I meant by saying, you know, being good at your craft is not necessarily good enough, you have to develop other other abilities and other ways to get out there in front of other people, and that really is the goal for this class we, you know, I could talk to you about gear all day, we could talk about drugs all day, and that is a great way, actually, to build a relationship with other like minded people, you know, if you're trying to network with producers or songwriters, I'm sure there's a lot of conversations that could be started by talking about dear or star or different recording programs or different methods you use, you know, as an actor musician, you know, there's so many ways to talk about whether it's, I don't know, I'm just guessing, but acting school or things that you've done different techniques you use those things are great starting points for communication and we'll talk about that it's begin it specifically into that topic but those are things that are so important you know and it's really easy. A lot of times people are like, well, where do I start? How do I communicate? We'll start with what you know start with what you're good at, find other people that have the same interests as you and communicate with them and talk about the things that you guys share that's a great way to begin building a relationship with somebody who's really simple especially if you know a lot about it, you know? So we'll talk further about that um along with all this stuff you know you have to be good at what you do, you have to communicate, you have to have good relationships, you also can't just kind of work half ass you have to commit fully and what I like about this group is that like you guys are showing me signs of commitment right off the bat you moved here she went to berklee college of music, which is not an easy thing to I'm not an easy school to graduate from, which shows amazing commitment on your part, which is hard work too, and then you moved out here to focus on music that's commitment that is hard to do that's not easy to pick up and leave your family or leave a place you're comfortable you know, living you said you were in new jersey first, I mean, you pick up and go, sometimes that is the commitment you need to make. Sometimes that is the hardship or, you know, the work you have to do to even get to the point where you start working, you have to put yourself in a place where you can actually do the work, you know, so that's huge, and I want to talk about that for sure, and just to sort of mention a cz we talked, I don't know if you have mentioned this, um, I mentioned earlier there's going to some great guests is today and the guest that I have, I'm really trying to involve them with different segments of what I just talked about, so for communication, the guests that I have is a booking agent who books bands professionally hey books, my banned books and a bunch of other great bands, and his job is focused around communicating that's. One of the hardest jobs in the music industry is booking bands. I mean, for you guys, you may know if you book your own gigs, how hard it can be to get people first just on the phone to say okay what do you got then you got to get in listen your stuff and then you got to get him to say well how many people can you draw and then you gotta get him to say yes you can have a gig and it's probably not going to be the best gig in the world but it's a hard job and you have to really hit the payment and go so I want tohave nick who's who's the booking agent talk about his job how he started and you know the role of communication there so we'll talk about that once he gets on and then for relationships you know I want to have my manager my manager of my band periphery he does a lot of work with me as a drummer um he's great he's got he knows everybody in the industry you know and it's through communication and he was able to build these relationships and I think he's one of the most honest and direct people in this business that really were going to tell you how it is and also you know, keep the relationship good that's hard to do you know when you tell someone straight up like you suck it something but we're still friends and I'm gonna help you you know it he's good at that it's really good so I want to have him come in and then talking about hard work and commitment I wanna have the ceo and founder of sumerian records come in and I don't know if you guys know sumerian records is a predominately metal focused label heart you know, heavier music did you have some other bands that aren't necessarily in that exact section of the genre but you know ash was the person will bring in is someone who started from the bottom and worked his way up to now he has one of the most successful you know, metal record labels in the world and that did not happen because he sat down and worked half s he worked his butt off you know he really did and I really want him to talk about his experience and I want him to be ableto give you some tips on you know howto work hard how do you find inspiration? How do you use your creativity too? Tie it into your work so those that things will get into today and then tomorrow we'll get into some other parts of this class which are involving you know, now that you're actually working or trying to work, how can you make a living to support your goal? Okay? Because a lot of times it's hard you want to be a drummer or you want to be a songwriter you want to be a singer but you don't have the gigs but you still have to pay red you have to eat right? You want to be able to have someone of a social life you know you need to you need to be able to support yourself. So what can you do still within the hour with, you know, under the umbrella of music um to support yourself you know, a lot of times people have to go work other jobs they wait tables or they work in a factory or they work at some random temp office. Whatever it is, I mean, I could think of a bunch of things that takes you away from your passion takes you away from your music takes you away from your goals. So I really wantto talk about different ways that you could make a living that involve music maybe it's not direct directly what you want to do but different things you can do and pass you can choose to take to help you get to where you need to go and still make a living while you're working on achieving your goals. So that's something that will talk about tomorrow um and then ah next is I think you even mention the word balance just balance between acting and music I want to talk about balance, you know and not necessarily in that regard, but that's something that will definitely discuss but I want to talk about balance in regards to life and work how do you balance that how much work is too much and how much fun is too much, and is there a way to sort of meld the two together? You know, it's it's hard to balance these things and whether your musician or whether you do something else balance, you know, when you're working hard and when you're when you're doing a job and you have a career, you have to have balance, I think it's very important, so we'll definitely talk about that because that's something that I've still struggling with it's just very hard, I'm sure we all are it's, you know, sometimes I'll be working toe like ten o'clock at night, my girlfriends like, hey, can you come eat dinner is getting cold like that that's even little things, you know, there's, just things you want to do in your day and it's like, how do I fit this all? And I wish there was more hours and you have to have you have to have balance so that's a big thing that we'll talk about. Um along with that, as I mentioned, I could not have gotten even tore I am now by myself, and I know that you actually really reach the goals that I want to achieve there's no way I could ever do by myself, and I'm if this is the path you know, for me like this is starting point here's and I'm like here I've so much more to go where I want I want to go and there's no way that I'm going to do this by myself so I want to talk about along with balances building that the team to work with you and building a support system you know, and that's something that's really important, especially with this topic because when you guys you guys like I said you moved out here, you've committed to this a lot of times when you moved to a new place you don't have a support system at least not one right you know immediately in front of you you don't have people that are just here like you're family or a safety net, so to speak that can patch on the back and say you're doing a good job we love you keep going it's not always right there and you have to spend a lot of time on your own so how to build your team in your support system and how to actually make your working relationships kind of work within that you know, having people in your support system that can actually help you with achieving your goals so that's that's something that will discuss um once we sort of get into it, you know, so with a question for you with numbers you know I want to talk about sponsorships and industry relationships so that could mean your drummer needs new symbols, okay? Or you need a guitar endorsement or you're ready teo get a manager, you're ready to have your music marketing through record label I want to talk about you know, different ways to do that you know different different different angles to take, um and it's really a lot of times about knowing your role, you know, in the industry and knowing your worth and being realistic because knowing your place too yeah, exactly when you have to know your place it's not something you can't be entitled in this industry? Absolutely and I'll say this again tomorrow but no one cares no one cares every you know, everybody who has made in sinister has worked very hard to get there and if you're a tte the very beginning and you're entitled, you're not going to get the time of day from people because they know that it takes hard work and commitment they also there's stuff going on too you know, we can't forget that, you know, we're not the center, the universe kind of thing yeah, absolutely yeah, I mean, you have to be aware and that's kind of you, so you have to know your place and have to know where you fit and I realize that it is a business you know, like this industry that were in music as much as it's a art and as much as it's, a passion of ours and it's creative to make a living doing this that making when you say make a living, that means business, that means you have to make money. Unfortunately, I wish we all didn't need money to be great, you know? We could just do we need to be a great barter system, we could all help each other, but that's not how the world works, we have to fit within society, so we have to figure out how to really fit in with the industry. All right? So I want to talk about those industry relationships. I want to talk about some things you should know to get the sponsorships of the endorsements and going to nam could be a good and bad thing I'll talk about that, we'll talk about that we'll actually have one of my guests tomorrow specifically talk about that. I'll make sure you put a point to ask him about that, so that'll be cool. And then lastly, um, I really want to talk about whether you're in a band or whether you have other musical projects that aren't necessarily touring based on how you can actually budget. You know let's say that you're at a point now where you're able to make a living and you're starting to onley focus on your passion and it's actually working you're you're making a living doing your are doing your music a lot of times and I say this in the nicest, most endearing an empathetic way possible but a lot of times musicians and a lot of creative people don't really know how to manage their money or their budgets and that's a very big generalization I want to acknowledge that now I don't mean that about everybody that's not necessary true but I think because of our nature because meet me included I focused on music I focused on art I didn't care about wanting I figured I'd have a business manager at some point that did all this for me you know I figured out have other people that could just handle this and I'd be fine but at the end of the day the industry has changed the landscape has changed you really have to be doing things for yourself you have to know how to do this for yourself it's very important because when you're working with other people as much as I hate to admit it there's always the issue of trust you need to make sure that your team is trustworthy and there's plenty of situations where friends of mine have put their faith in other people and they've gotten burned and they didn't know howto handle things themselves, and because of that, they end up buried in a hole, so to speak and it's very hard to get out, you know? So I want to talk about ways to manager your money when you start making it weighs too, if you're going to go on tour tour on a budget, I want to talk about ways to, you know, just focus on music, but make sure that you're able to pay the bills and handle your own stuff so that when you do have a business manager and when you do have people working for you, khun constantly have a check and balance with them, okay? And that's how it works, I don't let the people that I work with, you know, just handle my stuff hands off. I mean, I'm I'm on these people like, you know, my band is my business partners, we really make sure that there's checks and balances with everything that we dio and a lot of time is that type of, you know, that type of thing is is something that we learned through experience and through trial and error, you know? And I guess my point is hopefully I can save you a little bit of error. On dh tell you about some of my trials and who all have speaking about that with me tomorrow is a perfect speaker on that because he's a business manager and he deals with artists and bands and all sorts of creative people and helps them get their stuff together. So that's really the overview of what we'll talk about in this class and if you guys have any specific questions or if there's things that you want me to touch someone please feel free to raise your hands you know we'll also take questions online as you guys mentioned, but if there's anything that I'm missing or if there's any specific questions that you guys had that maybe pertain to you personally please feel free to ask this is a conversation as far as I'm concerned I want to make sure you guys get what you want out of this so that's it we'll discuss and you know, it kind of already gone over who this class is for, okay, but just to sort of be a little bit more detailed, so if you're a musician okay, which we all are in this room this class could could be for you okay um that could mean that you're in a band that could mean that you're a session player that could mean that you're a teacher music teacher that could mean that you are a songwriter or producer every one of these, these different sort of types of musicians, you know, one of focus, hopefully on doing what they love and nothing else. So I think the tips and the same is that we just discussed the overview can apply to every type of musician in that regard. Um, if you want to work in the music industry, let's say you're not a great musician, but like I said, you love music, and you're really good at accounting. You want to maybe go into business management, you know, music, business management, you wantto help bands manage their budgets. You wanna help banns figure out what kind of tours they could go on and when they could go out on a tour bus, they want to go out in a van, you know, there's different different ways to do that and there's a lot of people that are fantastic at that job, but they still had to battle through the music industry to get to where they are. So I think that pertains to those people. If you want to manage bands, that's something, you know that. I know a lot of people that have gotten to the industry just because they're friends with a band, and they want to manage a band. They've had to learn the same way that we all have to learn to do things the same way to get where we need to go, so I think it pertains to those people if you want to be a booking agent if you want to be a creative person in the industry so like there's, a lot of people I know that owned merchandise cos or they do artwork for bands, they build lights for live shows for bands, they design programs like pro tools, you know, there's there's creative ways to work in the music industry, and you have to have a knowledge of the music industry to really succeed, you have to know your landscape. Um, and then, you know, lastly, I think this is something that that I think we've seen more in the past, I would say in the, you know, the most recent bunch of years as we see a lot more musicians who are entrepreneurial, you know, who we're figuring out ways to develop businesses around music and whether they're musicians or whether they are the creative people or their industry people there's so many amazing businesses and tools that have been created to help musicians and toe help fans, and I think that that the best entrepreneurs that I know that I've been lucky enough to meet and talk to are the ones that actually have been through this this whole process have have had the experience of starting somewhere with something they love in the music industry and then learning about it and getting to where they are now. You really you know, there's a lot of people who want to start a business and they want to start in certain a certain area, but they have no knowledge. Jj of that area, you know, are of that industry. And I think it's very important to know that if you want to succeed in any sort of a project like that, you have to know your industry and who your market is and who you can help and who who you target. I mean, that's, that's huge. So I think that this this class can hopefully benefit those people as well. Some of the people that I mentioned who are going to be coming as guests are amazing entrepreneurs just as much as they're amazing musicians. Okay, so that's, really, who that's classes for on dh? Hopefully you guys in the audience and online can can relate to that. So yes, yeah, one of the one of the comments go. Snow says this is brilliant he's literally going to cover every aspect that I've wanted to learn about. So there's a lot of comments coming in online, just about like this's spot on what people want to be hearing and group and what I want to be here into some drums are we going to get to hear you play drums getting their clothes? I can't wait it's, actually, so that was my really cool q, you know my cheesy here for the next slide, which was to say, you know, word, a starting point now, let's think of this is as our career, we're going to start we've we've put in the time in the practice room, we've decided enough that we know kind of what we're good at it when we want to do that's where we start, we start with your talent and we work from there and what I was going to say before drew even put it out before I could was you know, the thing that I started with was drumming that's where I started, when I was two, three years old, I was hitting pots and pans, I was making all sorts of noise and I was lucky enough to have parents that said, you know what, let's, harness this let's, not let's, not tell him stop let's, give him actually something musical to hit, so that was the drums, so a cz a cool part of this class I have a drum set here it's not just here for looks I'm actually playing in second but real quick I just want to give a quick shout out and thank you too some of my sponsors which arm apex drums mindell symbols evans drum heads pro market pro mark drumsticks they've been kind enough to supply all this stuff for me today and I don't know if you for the people that are in seattle who played drums there's a great shop called don bennett's okay you guys know about tom bennett? Okay, so don bennett's actually got these drums together for me and pack him up and got him here so I want to thank rudy and brock and the staff and don bennett because those guys are awesome and if you're ever in seattle for those that are online make sure you check out their shop if you like your drummer and you like drums it's awesome so they do a lot of clinics to as they do a lot of really, really good you know of you have you been any other clinics you know is there soon? Okay. Cool, yeah that's that's where was too yeah, I've done a bunch of clinics they're like johnston who's a drummer who be joining me here tomorrow in studio we've done clinics there together he's done clinics on his own and I don't want to ruin the surprise, but we'll both be playing tomorrow together. It would be cool, but I'm going to just play a little bit now, um, and just kind of let you guys in on who I am, you know, I'm going to play a little bit dramas really do define a lot of who I am as a person, and I think that in some sort of ways ah, the way that my mind developed because of drumming at a young age is sort of how I think about things now, and I don't know if I can really even explain that it's just something that I feel so I don't know that makes sense, but hopefully you guys can see a little bit of what I do, so I'm going to play a little bit of drums just kind of like an open solo, I guess thing and then we'll go from there no need to clap you all good, get yourself comfortable. Thea, wait, wait, yeah, that was in say, that was so good that so if you're if you just saw that that's what matt was talking about when he said you had to be good at what you did was epic, and you, um, you know, and just briefly for drummers that are listening um I do a lot of as I said, a lot of clinics you've been to my clinic one of the things that I think is important when you do anything but I'll sort of apply drumming to real life real quick is like I said toe have some sort of folk you know what you want to do and when we start with our goals there could be a million different ideas you having all these different things start with like, one start with one basic thing and that goes to drumming you know, a lot of a lot of a lot of times in the past, you know? Let me rephrase that I've been working on getting better it's tolling for a long time I've had some amazing help and advice from some amazing drummers guys, it'll actually be here tomorrow excuse me mike johnston j p prove a who'd be calling in these guys are fantastic drummers, fantastic soloists and one of the things that they always talked about was, you know, starting simple, you know, being repetitive using repetition using dynamics you know, soft and loud and focusing on sort of one idea at a time and that's really what I was doing there is I just was that one that one thing to remember what it was as a musician, you guys know whatthe one thing I was kept coming back to he has no, yeah, that's what they got got, you know, that was like a theme that was moving throughout and I could build things around that theme and I think that's important for all of us here, if we look at that sort of has a metaphor in way is, you know, have your main focus, have the thing that you're best at, and then build around that, okay, so anyway, thanks for listening to me beat the drums a little bit. I never take myself seriously when I play. Uh, but that was fun playing. So can we do that all day? Yeah, you guys, what have you guys won? I'll totally that although I want to hear your content, I want to hear what you have to teach. That was amazing, cole. Thank you. The bass drum sounds incredible to so bumi, maybe x drums, so much punch man someday picks drums. May peck, strom's, may pecs, drums, that's like my completely like shameless plug from apex.