YouTube Marketing
James Wedmore
Lessons
Day 1
1Why YouTube
1:09:51 2Case Study: Skype Call with Marie Forleo
29:34 3Case Study with James
11:27 4YouTube in 3 Steps/Video Optimization
1:16:59 56-Step Video Creation Process Part 1
28:17 66-Step Video Creation Process Part 2
22:57 7Hot Seat: Script Writing
29:49Day 2
8Student Script Review
12:42 9Do it LIVE! Live Filming Case Study: Randy
20:10 10The Right Camera
08:39 11Do it LIVE! Live Filming Case Study: Kate
20:33 12Your "Shoestring Set"
18:12 13Recap of the 6 Steps
18:42 14How to Make Videos WITHOUT Being on Camera
18:12 15Editing for Non-Editors
26:16Day 3
16Contest Time! Students Share Videos
26:16 17Warp Speed Editing
18:07 18Visual Storytelling with Stu McLaren & Dean Rainey
51:46 19Visual Storytelling Q&A
17:45 20The Video Aftermath
52:18 21What Happens Beyond YouTube?
24:42 22The Video Aftermath Part 2
09:46 23Case Study: Jeff Rose, Financial Planner
06:17 24Promoting Your Videos
19:45 25Contest Winner Revealed
13:34Class Description
If you’re serious about social media marketing, you can’t ignore YouTube. Not only is it the second-most popular social site after Facebook, it’s the second-most commonly used search engine after Google. YouTube’s 1.5 billion (yes, billion!) users are eager to be won over by your amazing videos and learn more about what you have to offer.
But what if you’ve never made a video in your life? What if you’re familiar with video production, but don’t know how to use it to market your business? Or what if you don’t have the budget you think you need to make a splash on YouTube?
As one of the foremost authorities on video marketing and author of “The YouTube Marketing Book,” James Wedmore offers a step-by-step guide on how to leverage this powerful medium and create a workable strategy to broaden your reach and grow your business. This in-depth course uses hands-on exercises, live case studies and special guests to help you translate video views into more leads, more sales and more profits.
In this class, you’ll learn how to:
- Develop your YouTube marketing strategy.
- Gather the right tools and equipment on a budget.
- Script, film and edit effective videos quickly.
- Add overlays to your videos to encourage engagement.
- Optimize your videos to increase views and traffic.
- Win new subscribers to your YouTube channel.
- Promote your videos on various platforms.
- Convert video views to leads and sales.
Class Materials
bonus material with purchase
Ratings and Reviews
a Creativelive Student
I am POSITIVE that this is going to be an AMAZING course! James ROCKS and is an AWESOME teacher with REAL actionable steps! I am UBER EXCITED to see this! :-)
a Creativelive Student
I just started this course and its really great, very interesting and fun course, James is a great teacher.