# Build a Social Media Plan That Actually Makes Money with Ryan Deiss Canonical URL: ## Overview We’re constantly being told how social media marketing is essential to reaching customers and driving sales. And there’s no shortage of advice on how to create a presence on social. What’s sorely missing is a clear guide about how to ensure your social media marketing efforts aren’t just wasting time but advancing your business objectives. Ryan Deiss is the cofounder and CEO of DigitalMarketer.com, which trains small and mid-sized businesses on how to create social media campaigns that work. He will break down the step-by-step process of how to build, execute and scale a social strategy that capitalizes on the vast potential of social media marketing and yields impressive results. In this class, you’ll learn how to: - Identify the real goals of social media marketing. - Cut through the clutter and engage with your ideal customer. - Figure out which channels are worth your time and which ones you can ignore. - Audit your profiles and those of your competition. - Create content that’s unique and catchy. - Craft a perfect post that gets noticed, read and clicked. - Establish a posting schedule. - Decide whether to pay to amplify your message and reach. - Understand which metrics matter. - Set up a simple, automated dashboard. ## Instructors ### Ryan Deiss Ryan Deiss (pronounced "Dice”) is cofounder and CEO of DigitalMarketer.com, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the "Customer Value Optimization" methodology. ## Pricing **Tuition:** $49