# Building a Brand Book: When, Why, & How with Josh Silverman

Canonical URL: <https://www.creativelive.com/classes/building-a-brand-book-when-why-how-with-josh-silverman>

## Overview

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How. 

Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them. 

You’ll learn: 

- What a brand guide is and how to use it 
- Components of a brand guide and how to create your own 
- How large and small businesses apply brand guidelines 

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a BrandBook: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

## Instructors

### Josh Silverman

Josh Silverman is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder & CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline.

## Pricing

**Tuition:** $29