# Building Your Online Marketing Machine for Photographers with Lindsay Adler, Robert Gordon Canonical URL: ## Overview Marketing is important in every successful business. It’s important to set goals for what you want to get out of your marketing, but it’s even more important to find successful ways of implementing your strategy to reach those goals. Lindsay Adler along with her brand manager Robert Gordon join CreativeLive in helping you create your digital marketing machine. They’ll discuss the same actionable steps Lindsay has taken to grow her brand as a photographer, entrepreneur and author. You’ll learn: - Techniques for determining and converting your target audience - Strategies for building your community - Tips for building your following around your brand - Techniques for paid marketing strategies using online social - Social Media Marketing best practices that work today This class is a must have for anyone who is eager to grow their audience, take the next steps in creating an online presence, and increase their profit. ## Instructors ### Lindsay Adler Fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer, educator, and Canon Explorer of Light. ### Robert Gordon Robert Gordon is a digital marketer and branding strategist with a background in web and design. Working primarily in the photography and publishing industries, Robert has developed and grown marketing and digital media strategies for individuals and brands over the last 15 years. ## Pricing **Tuition:** $99