# Concept-Driven Commercial Photography with Joel Grimes

Canonical URL: <https://www.creativelive.com/classes/concept-driven-commercial-photography-joel-grimes>

## Overview

This course is part of the [Joel Grimes Bundle](https://www.creativelive.com/bundle/joel-grimes-bundle).

Commercial photography isn't about mastering complex lighting ratios or obscure retouching techniques. Successful commercial photography hinges on your ability to turn your creative vision into a polished product. In this class, commercial photographer Joel Grimes will teach you how to think of your photography as an artistic process, not a mathematical equation.

Joel is a commercial photographer with more than 25 years of experience working for top advertising agencies. He'll reveal his signature lighting, shooting, editing, and marketing methods and teach you to trust your artistic instincts by demonstrating how he conceptualizes two different photo shoots: an edgy athletic portrait and a commercial beauty shoot. Joel will also walk you through how to identify the right lighting to achieve your desired result.

After transforming the way you think about conceptualizing, lighting, and shooting, Joel will unveil his creative compositing techniques and tips and tricks for retouching skin. By the end of this two-day workshop, you'll have a tried-and-true playbook for creating works of photographic art that dazzle commercial clients.

## Instructors

### Joel Grimes

In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.

## Pricing

**Tuition:** $49