# Content Marketing Bootcamp (Self-Paced)

Canonical URL: <https://www.creativelive.com/classes/content-marketing-bootcamp-online>

## Overview

This self-paced course takes you deep into the fast-moving world of content marketing, covering essential strategies for creating, promoting, and measuring content that strengthens your brand and drives engagement. Through practical lessons and expert insights, you'll develop a solid understanding of content curation and best practices, and learn how to use content creation to effectively reach and grow your target audience.

The course also covers the strategic side of content marketing, walking you through the approaches and solutions that make it work. By the end, you'll know how to build a plan to promote, track, and optimize your content so it consistently delivers results for your brand.

## What you'll learn

- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content

## Curriculum

### Content Marketing

#### Introduction to Content Marketing

- What is content marketing
- The Role of content marketing
- Planning your content strategy
- Creating a content calendar

#### Content Creation

- The different types of content
- Mapping content to buying stages
- Utilizing content curation
- Content creation best practices

#### Content Promotion

- Content promotion best practices

#### Content Measurement

- Why you need to promote your content
- Where to promote your content
- Creating a content promotion plan 

- How to measure the success of your content marketing
- KPIs for content marketing
- Identifying opportunities to maximize results

## Pricing

**Tuition:** $325