# Create an Instagram Paid Ad Strategy with Morgan Sutton

Canonical URL: <https://www.creativelive.com/classes/create-an-instagram-paid-ad-strategy-morgan-sutton>

## Overview

Without a doubt, Instagram is an ideal platform to promote your brand, engage your audience and drive sales. While you can accomplish a lot from free and organic methods, utilizing Instagram’s paid ads can expand your efforts exponentially.

Morgan Sutton, director of operations at Sue B Zimmerman Enterprise, is well-versed in the fine art of creating effective and engaging ads for Instagram. She’ll walk you through the process of translating your specific business goals into a paid ad strategy that delivers traffic, leads and sales.

In this class, you’ll learn how to:

- Research your ideal target audience.
- Create ads within your Instagram app.
- Come up with a unique ad style that yields results.
- Analyze the effectiveness of your ads.
- Ensure your ads are in keeping with your brand.

## Instructors

### Morgan Sutton

Morgan Sutton is the COO of Susan B. Zimmerman Enterprise LLC, a brand dedicated to helping women-lead small businesses elevate their online business and marketing strategies. Since founding the business with Sue B. 5 years ago, she has been a core driver in the development of the popular brand and offerings.

## Pricing

**Tuition:** $29