# Content Marketing Bootcamp

Canonical URL: <https://www.creativelive.com/classes/digital-marketing-strategies-advanced>

## Overview

This one-day class takes you deep into the world of content marketing, giving you a comprehensive look at how to use content creation to effectively promote your brand. You will explore strategies and solutions for content marketing, develop an understanding of content curation and best practices, and learn how to measure what is working and what is not.

By the end of the day, you will know how to build a plan to promote, track, and optimize your content so it is actually moving the needle for your brand. It is an accelerated but thorough course that covers creation, promotion, and measurement, giving you everything you need to start putting a smarter content strategy into practice.

## What you'll learn

- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content

## Curriculum

### Content Marketing

#### Introduction to Content Marketing

- What is content marketing
- The Role of content marketing
- Planning your content strategy
- Creating a content calendar

#### Content Creation

- The different types of content
- Mapping content to buying stages
- Utilizing content curation
- Content creation best practices

#### Content Promotion

- Content promotion best practices

#### Content Measurement

- Why you need to promote your content
- Where to promote your content
- Creating a content promotion plan 

- How to measure the success of your content marketing
- KPIs for content marketing
- Identifying opportunities to maximize results

## Schedule
- Jul 23, 2026 10:00am–5:00pm — Live Online
- Oct 6, 2026 – Oct 8, 2026 — Live Online
- Oct 22, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325