# Digital Marketing Strategy & Web Fundamentals

Canonical URL: <https://www.creativelive.com/classes/digital-marketing-training>

## Overview

### Create a Successful Digital Marketing Strategy

Learn how to create a successful digital marketing strategy and implement it on your business website. In this course, you will learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you will have the practical skills needed to jump-start or grow your digital marketing initiatives.

### Identify Your Goals and Audience

Before you can optimize your website to reach your target audience, you have to identify that audience. You will begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you have settled on the audience you want to reach, you will evaluate your business to develop a value proposition. After that, you will set goals and key performance indicators (KPIs) to measure the success of your marketing campaigns.

### Optimize Your Website to Convert Leads

Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and generate leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You will round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales.

## What you'll learn

- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment

## Curriculum

### Digital Marketing Strategy

#### Intro to Digital Marketing

- What is digital marketing?
- The digital marketing landscape
- A look at digital marketing channels
- Establishing goals, objectives & KPIs
- Leveraging social media for growth

#### Target Audience Identification

- How to identify your target audience
- How to build customer personas
- Tools for researching your targeting audience

#### Developing Your Positioning in the Market Place

- Identify what makes your company unique
- Develop your positioning statement
- Develop a value proposition

#### Developing Your Digital Marketing Strategy

- Identifying your top goals
- Establishing a budget
- Design Tactics
- Tracking Key Performance Indicators (KPIs)
- Measuring Results

### Website Fundamentals

#### Introduction to the Hub & Spoke Model

- The role of your website
- Three questions every website should answer
- Developing a user-friendly website structure

#### Designing an Effective Homepage

- The role of your website homepage
- Elements of a successful homepage
- Using persuasion in design

#### Designing Effective Product Pages

- Product page formats
- Best practices for product pages
- Features every product page should have

## Schedule
- Jul 7, 2026 – Jul 9, 2026 — Live Online
- Jul 22, 2026 10:00am–5:00pm — Live Online
- Oct 21, 2026 10:00am–5:00pm — Live Online

## FAQ

### Do I need to bring anything to the class?

No. We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.

## Pricing

**Tuition:** $325