# How to Build a Memorable Brand with Carolina Rogoll

Canonical URL: <https://www.creativelive.com/classes/how-to-build-a-brand-carolina-rogoll>

## Overview

For anyone who wants to learn the fundamentals of branding in an approachable way, this class offers an effective model that offers structured guidance and professional tips for building, managing, and marketing any brand.

Based on her book ‘Star Brands’, Instructor Carolina Rogoll will take you through the five step model for brand success, which includes:

- Step 1: Brand Assessment & Goal Setting
- Step 2: Equity and Targeting
- Step 3: Crafting a Communication Strategy
- Step 4: Marketing Mix
- Step 5: Marketing Plan & Measurement

## Instructors

### Carolina Rogoll

Branding expert Carolina Rogoll has been building some of the world’s most beloved brands at Procter and Gamble for over ten years. She is the author of the best-selling book, “STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands” which introduces the Star Brand Model, a proven successful five-step process for building outstanding brands.

## Pricing

**Tuition:** $29