# Marketing for Crafters: Build your Customer Path with Tara Swiger

Canonical URL: <https://www.creativelive.com/classes/marketing-crafters-building-your-customer-path-tara-swiger>

## Overview

As a crafter you have plenty of admirers, yet persuading someone who is interested in your work to become a paying customer is no small feat. Learn how you can create a customer path that gets the people who love your products to pay for them again and again. Capturing someone’s attention for long enough to entice them to buy is a major victory for small business owners. Learn how to incite people’s interest and pave a path to purchase once you have it. Tara Swiger is a marketer and yarn artist who has helps other creators activate their businesses through smart marketing and strategic sales plans. In Marketing for Crafters: Building Your Customer Path you’ll learn how to set yourself up to sell and how to nurture customers so they keep coming back. You already make awesome stuff! Join Tara Swigerfor Marketing for Crafters: Building Your Customer Path and master selling it.

## Instructors

### Tara Swiger

Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos).

## Pricing

**Tuition:** $29