# Marketing for Crafters: Create the Right Plan with Tara Swiger Canonical URL: ## Overview The world is full of good marketing ideas. The key to success is having a concrete marketing plan that aligns with your goals. In Marketing for Crafters: Creating the Right Plan, Tara Swiger will help you structure a plan that's just right for the way you want to do business. Every crafter brings a unique set of skills, dreams, and limitations to their business, and it's essential to be clear about the commitment you want to make to marketing so you can create a plan and actually stick to it. In this course, Tara will help you get honest about what you want and chart the course for getting there. With so many options available, marketing can feel incredibly overwhelming. Tara will teach you a process for evaluating new marketing ideas and platforms and give you the skills to assess the usefulness of marketing tools before you commit. Marketing for Crafters: Creating the Right Plan will show you how to structure a marketing plan that attracts loyal customers and keeps you excited about your business. ## Instructors ### Tara Swiger Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos). ## Pricing **Tuition:** $29