# Marketing for Crafters: Talk About Your Work with Tara Swiger

Canonical URL: <https://www.creativelive.com/classes/marketing-crafters-how-talk-about-your-work-tara-swiger>

## Overview

You are the expert on your products and your story. Learn how to turn that story into a marketing message that communicates the value of your handcrafted products in a compelling and memorable way. In Marketing for Crafters: Talk About Your Work, Tara Swiger will guide you through the process of creating a marketing message that feels authentic to you and resonates with buyers. Tara will help you identify the right audience for your brand and coach you on crafting products that meet your customers’ needs. You’ll also learn about sharing your marketing message in a relatable and trustworthy way. Buyers of handmade goods love to hear the story behind their purchases; learn how to find them and confidently tell yours.

## Instructors

### Tara Swiger

Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what's stopping them. She's the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos).

## Pricing

**Tuition:** $29