# Master the Business of Photography with Sal Cincotta Canonical URL: ## Overview Business skills are non-negotiable. You must have them to succeed. Develop yours in Master the Business of Photography. Sal Cincotta will teach the business-first approach to photography you need to succeed in today's competitive marketplace. The viability of your photography business depends on your plan. In this course, you will get actionable business insights and guidance from Sal, an award-winning photographer, author, and owner of a highly successful photography brand. Sal will coach you through the process of developing a winning sales, marketing, and business plan and how to implement it. You will define your ideal client, learn how to get your pricing right, and develop effective responses to sales objections. You will examine emerging trends in engagement and wedding photography and learn how to integrate them into your business. You will learn how to: - Build a portfolio tailored to your ideal target client - Use social media to grow your business and expand your influence - Proactively build vendor relationships - Use marketing to book more sessions - Apply current SEO best practices In this class you will develop an action plan for growing your business, no matter how long you have been in the field, with 30, 60, and 90-day and one-year plans for keeping your growth on track. ## Instructors ### Sal Cincotta Sal is an award winning photographer, author, and wppi platform speaker. Sal is one of the most sought after business consultants in our industry, helping studios and photographers take their businesses to the next level. In 2007, gross sales were less than $50,000. ## Pricing **Tuition:** $199