# Personal Branding for Creative Professionals with Dorie Clark

Canonical URL: <https://www.creativelive.com/classes/personal-branding-creative-professionals-dorie-clark>

## Overview

Short on time? This class is available as a [Fast Class](/class/fast-class-personal-branding-for-creative-professionals-dorie-clark), exclusively for CreativeLive subscribers.

Positioning is a fundamental business practice that individuals looking to advance their careers can apply to themselves and their small businesses. Learn how to position yourself in this introductory course covering the essential personal branding skills every creative professional needs.

This course will teach you the skills you need to build an online and offline brand, presence, and portfolio. You'll learn exactly how to make a strong first impression and how to craft and convey the message you want others to hear about your style and your work. Dorie Clark will teach you how to make the most of interviews, introductions, webinars, and more. You'll create strategies for connecting with the right people at the right time and learn how to use those connections to nurture and grow your brand.

The success of your creative endeavors depends on how well the world understands your professional vision and what you do best. With these core branding skills, you'll level up your prospects and your business.

## Instructors

### Dorie Clark

Dorie Clark is the author of “Reinventing You: Define Your Brand, Imagine Your Future” (Harvard Business Review Press, 2013). A former presidential campaign spokeswoman, she is also a frequent contributor to the Harvard Business Review and Forbes.

## Pricing

**Tuition:** $995