# LinkedIn Marketing Bootcamp

Canonical URL: <https://www.creativelive.com/classes/social-media-marketing-business>

## Overview

This one-day workshop takes a close look at LinkedIn, one of the most widely used professional platforms. In addition to content development, the workshop explores platform functionality and advertising strategies. Students are introduced to current social media marketing trends and develop a personalized LinkedIn strategy.

In this course, you'll build marketing strategies tailored to LinkedIn's professional audience. You'll explore current trends, advanced search features, and how to leverage your personal profile to build professional visibility. Learn how to create engaging content for your audience, and gain a solid understanding of LinkedIn's advertising tools and analytics features. For a detailed list of topics covered, please see the syllabus below.

## What you'll learn

- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn

## Curriculum

#### Introduction to LinkedIn

- History of LinkedIn
- Overview of LinkedIn and Its Benefits
- LinkedIn Today
- LinkedIn Trend Report
- LinkedIn Search Features

#### Leveraging Your Personal LinkedIn Profile

- Building an All Star Profile
- Networking and Connecting with Industry Leaders
- Best practices for Using LinkedIn to Advance Your Career
- Profile Analytics

#### Creating a Company Page on LinkedIn

- Overview of Creating a LinkedIn Company Page
- Building and Managing a Company Page
- Best Practices for Creating an Engaging Company Page
- Company Page Analytics

#### Paid Advertising with LinkedIn

- Overview of LinkedIn's Advertising Platform
- Targeting Options and Creating Effective Ad Campaigns
- Measuring the Success of Your Ads and Optimizing for Results
- Best practices for Creating Engaging Ad Content

## Schedule
- Aug 5, 2026 10:00am–5:00pm — Live Online
- Aug 18, 2026 – Aug 20, 2026 — Live Online
- Nov 4, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $425