# Social Media Content Marketing: Blogs & X (Twitter)

Canonical URL: <https://www.creativelive.com/classes/social-media-marketing-copy>

## Overview

Learn how to create quality written content for X (formerly Twitter), blogs, and other writing-based social media platforms. This course covers the core concepts of content marketing. You'll explore different content-based social media platforms, develop marketing strategies, and use written content to establish a distinct voice for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and how to monitor trends. By the end of this course, you'll have the tools to incorporate content marketing into your broader digital strategy.

## What you'll learn

- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts

## Curriculum

#### Introduction to X (Twitter)

- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm

#### Hashtags and Topics

- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics

#### Research and Content Strategy

- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling

#### Importance of Blogging

- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content

## Schedule
- Aug 12, 2026 10:00am–5:00pm — Live Online
- Sep 1, 2026 – Sep 3, 2026 — Live Online
- Nov 11, 2026 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $425