# Raise Your Perceived Value: Increase Your Prices with Megan Auman

Canonical URL: <https://www.creativelive.com/classes/the-psychology-of-pricing-a-guide-for-crafters-megan-auman>

## Overview

Crafters often struggle with charging the prices that make their products profitable. They worry they’ll scare customers, lose sales, or constantly have to justify the higher price. But when you raise the perceived value of your product, the prices justify themselves. In this class, Megan Auman will explore:

- The psychology behind price and what creates higher perceived value 
- Key elements of a business that must be polished to communicate higher prices 
- How to develop an action plan to improve their perceived value 
- Megan will help you identify the right places to increase the prices in your business. She’ll discuss how the quality of your website, photography, and copy all work together to create an experience that justifies a higher price point. 

 If you want to earn more for your efforts, join Megan Auman for the ultimate guide to pricing in Raise Your Perceived Value: Increase Your Prices.

## Instructors

### Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.

## Pricing

**Tuition:** $29