# Turn Your Etsy Shop into a Sales Machine with Lisa Jacobs Canonical URL: ## Overview Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively. Join creative marketing guru Lisa Jacobs for three in-depth sessions on how to use Etsy as it’s meant to be used - as a sales platform. Session 1: Build an Etsy Storefront That Sells You’ll learn: - What it takes to get your Etsy shop found online - How to avoid common Etsy mistakes that are hurting your sales - How to fine-tune your storefront to attract visitors and convert them into buyers You’ll learn to give your business new energy, especially if you’re struggling to stand out in the crowded online marketplace or dealing with long droughts without a sale. Session 2: Market Your Etsy Shop to Sold-out Success You’ll learn: - Talk about your product in a way that gets people excited to buy - How to gain big exposure for your brand and products - How to create a consistent business plan with predictable results Get paying customers to your Etsy storefront using simple, proven marketing strategies. No far-fetched theories, generalized blanket statements, or big business comparisons here—just specific, direct training for creative business owners. Session 3: Advertising for Creative Business Owners You’ll learn: - How and when to build an ad campaign into your marketing strategy - How to create a successful ad campaign that attracts the right customers - Where and how to advertise your products Etsy is a great sales platform, but only as long as you are able to get the word out about your brand and your products. Build a successful advertising campaign into your marketing strategy, and bring your small business to new customers. ## Instructors ### Lisa Jacobs Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy® storefront. ## Pricing **Tuition:** $99