# Validating Your Product or Service Idea with Sarah Doody

Canonical URL: <https://www.creativelive.com/classes/validating-your-product-or-service-idea-sarah-doody>

## Overview

You have an idea…now what? Most entrepreneurs fail because they build the wrong product. How does this happen? It’s because we race to the “build” phase and focus all our energy on the product. But there’s a way more important “p” word that always trumps your product…PEOPLE.

If you truly want to create an awesome product, you have to understand the people your product will serve. The best competitive advantage you can have is to understand your people, your audience, your potential customers better than everyone else. Your audience will guide you to the exact product you should create and how you should market it. This class will show you how to tap into that knowledge.

In this class, you will:
- Learn how to use research to gather the information you need to build an effective product or service.
- Review well-known case studies and best-practices in product design.
- Walk through a simple step-by-step demo for building a landing page using Instapage.
- Learn the basics of email lists and automation using ConvertKit.

## Instructors

### Sarah Doody

Sarah Doody is an User Experience Design Consultant based in NYC. She helps companies and entrepreneurs assess product ideas, understand their customers, and design and launch products. For companies already in market, she helps businesses reach their goals through optimizing their User Experience (UX).

## Pricing

**Tuition:** $49