Baby Plans: Photographing the Early Years
Julia Kelleher
Lessons
Class Trailer
1
Class Introduction
13:24 2What is a Baby Plan?
29:09 37 Steps to Baby Plan Success
26:59 4Shooting Prep for the 4-5 Month Old "Smiling Stage"
14:33 54-5 Month Olds: Tummy Time and Headshots
21:02 64-5 Month Olds: Basket Shot
20:34 7The Baby Plan Structure
28:28
8
How to Price Baby Plan Sessions
19:23 9Exclusivity and the Product Line
37:46 10The Annual State of Mind
20:31 11Pre-Consultations
43:15 12The Art of Language
08:04 13Designing for the Annual Product
15:00 14Pricing Step-by-Step
09:29 15How Much Money Do You Need?
15:32 16Building Packages
22:54 17Shooting Prep for the 6-8 Month Old "Sitting Stage"
11:23 186-8 Month Olds: Chair Shot and Baby Food
14:28 196-8 Month Olds: Bucket Shot, Set Design, and Coloring
19:35 20Creating Efficient Systems
09:04 21A Shooting System
08:49 22Client Systems: Database, Workflow, and Session Tracking
34:34 23Client Systems: Communication Tracking
25:33 24File Management
09:17 25Policies for Baby Plans
41:00 26Customer Service
34:19 27What is Collateral?
26:32 28Collateral: Printed vs Digital
31:39 29Designing a Brochure
18:52 30Shooting Prep for the 1 Year Old "Standing Stage"
07:50 311 Year Olds: Using Different Props
10:45 321 Year Olds: Cake Smash - Lehan
13:12 331 Year Olds: Sitting and Standing
07:59 341 Year Olds: Cake Smash - Alexsy
17:09 35Retouching Workflow in Photoshop
38:23 36Creating a Panel Series
26:16 37Designing Wall Products
19:37 38How to Launch Your Baby Plan
14:41 39Targeting Your Ideal Client
11:49 40Marketing Your Baby Plan
35:32 41Effective Promotions
24:46Class Description
Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business.
You’ll learn how to:
Julia will share specific pricing, marketing, and selling tactics that will ensure your baby business is profitable and your parents are thrilled with their purchase. You’ll get tips on structuring your sessions so you aren’t throwing money away and learn about baby-specific products parents love to buy.
Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.
- Develop a baby plan marketing strategy tailored to new parents
- Encourage repeat visits throughout the first stages of growth
- Shoot, light, and design images for each stage of growth
- Price packages so parents keep coming back
- Manage your time while maintaining relationships
Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.
Class Materials
Customizable BP Postcard Templates
Customizable Recipe Tag Templates
Customizable Stat Card Templates
Baby Plan Images
How The Baby Plan Works
Baby Plan Resource Guide
Baby Plan Success Checklist